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Grow Your Club – the guide

The indispensable guide on how you can make your club a welcoming hub for your community.

Thoughts, tools and to-dos you can use – here and now!

Based on Sports Marketing Network’s work with 4000 community sports clubs across the UK and Denmark this 52-page guide covers how community clubs can develop the enterprise culture and skills required and how to get the vision right and a clear vision of what their club is for. It will help clubs become vibrant through the activities and events the club creates, visible through its communication with members, volunteers, partners and the world at large thus creating a viable club.

It all starts with helping readers to understand how vital it is to develop a welcoming and enterprising culture.

It then focuses on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.You will learn how to run your club effectively and efficiently and how to develop new ways of working in order to generate new income streams.

Buzzing with all these ideas you will then learn how to attract and retain skilled and passionate volunteers who can help the club implement them.

No boring theory – just inspiring and proven thoughts, tools and to-dos you can use here and now!

Sports Marketing Network believes passionately that we need community sports clubs to prosper. They must become places where people will want to play and exercise and become engaged. They should generally become hubs for their communities, in short. beome places ‘which play a part of people’s lives’.

The Sports Club as a Community Sports Enterprise – the eight key strands
To be really successful, a club must focus on eight key strands and treat them with equal importance


  1. Vision and strategy – what are you for?
  2. Develop strong leadership and management
  3. Provide great sporting and consumer experiences
  4. Be for the community
  5. Be welcoming and vibrant
  6. Engage and communicate better internally and externally
  7. Generate income
  8. Getting things done through people
  9. How to overcome complacency and introduce real urgency

How to become #MoreThanAClub
A real Community Sports Club literally sits in the middle of its community and it can, and should. play a vital role for its community.

This can help the club:

  • Build a more active, inclusive and healthier community
  • Improve educational standards in your community
  • Create a safer and more cohesive community
  • Bring together community groups, institutions and associations

Welcoming clubs have more members and make more money 

Listen to people’s lives and adapt what you do, accordingly 

How to run a great Open Day at your sports club
Some key points to consider:

  • Think it through – why are you doing it?
  • People, people, people
  • Who is it for?
  • Make sure a great time is had by all
  • Share value with the community
  • Members ‘spread the word’ – offline/online
  • Welcome everybody
  • Be more than ‘just sports club’
  • Joint promotions with local media
  • Have a friendly point of contact
  • Use social media share the experience
  • Follow up, follow up

Enterprise and Innovation has to play centre stage at your club’s income generation 

From Membership Secretary to Club Grower

The eight Rs which will help grow your club –

Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue

How innovative events engage with the community and generate income

Would you, honestly and genuinely, recommend your club as a warm and professional place to volunteer? If not, why not

Introducing The Ten Ts for volunteer management

Grow your Club guide is one of seven guides in Sports Marketing Network’s Grow Your Club series of guides

The other guides include:

The Club as a Hub for the Community (available from 15th August)

Vision, Governance and Improvement at your sports club (available from 15th September)

Leadership, Management and Volunteers at Your Community Sports Club (available from 15th October)

How to Promote Your Club (available from 15th November)

Grow Your Club’s Income (available from 15th December)

More People at Your Club (available from 15th January 2018

Buy your copy of the Grow Your Club guide for just £19.50 and make your club vibrant, visible and viable
Or save £19.50 by ordering the whole set of seven guides and pay only £117.00 for the whole set.
Post and package included

To order your copies you can buy online or complete the pdf form and send to svend@smnuk.com 

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