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The Activity Grower Academy

The Academy will deliver our innovative and engaging work through a blended learning and support programme via workshops, webinars, guides, videos and mentoring

Innovative training and support to get more people active


Free introductory workshops

This free 2 ½ hour workshop will introduce participants to the principles and content of The Activity Grower Academy which will provide innovative training and support based on these principles for three key workforce audiences:

• Existing workforce: develop and encourage a new way of thinking and behaviour within the current workforce. Introducing a person-centred approach to getting inactive people active
• New providers: attract and support a new workforce who will come from outside the traditional sport and physical activity sector
• Social entrepreneurs: encourage potential social entrepreneurs to step forward and then train and support them

Participants will learn about the highlights of the programme and how it can help them get more people active.

The team behind the Activity Grower Academy

The Academy is a collaboration between  Proper Active and Sports Marketing Network

Dannielle Roberts, principal and founder of Proper Active is a social researcher and behavioural scientist with extensive experience of a diverse range of complex behavioural challenges across multiple sectors.

Svend Elkjaer, principal and founder of SMN has over the last twelve years trained and supported a large number of sports bodies, community sports enterprises and community sports clubs across the UK and Denmark.