Announcing UrbanActive

UrbanActive – the network, newsletter and events focusing on creating active, healthy and engaged people in our big cities across the world

Across the world, our cities are getting bigger and we are seeing a huge number of people moving to our big urban areas and it is estimated that there are more than 3000 cities around the world with more than 100.000 inhabitants.

Although there are obvious differences in the demographics, culture and economics in all those city regions there are obvious similarities in the opportunities and challenges.

They tend all to be growing fast, be very diverse, space is getting increasingly scarce and expensive (making it difficult to develop sports facilities), have a more educated population which is earning more than the national average. The people living there are also more transient, making it more difficult to develop strong cross-cultural communities.

Many places also see a stronger focus on a more holistic approach towards ensuring that citizens are leading active and healthy lives.

There is also an increasing focus on how sport can play a bigger role in terms of helping people to led healthier lives, bringing diverse communities together and create economic benefits.

So, what is the impact of all this in terms of getting citizens more active, healthier and
engaged?

How can the big cities learn from each other? Not just London learning from New York, but also Aalborg in Denmark (pop. 210.136) can learn from the dozens of ‘Newcastles’ across the world.

London launches ‘Sport Unites’, using sport to bring people
from different backgrounds together

Matthew Ryder is the Deputy Mayor of London for Social Integration, Social Mobility and Community Engagement is also in charge of sport in the British capital. Matthew grew up in London, the son of a Jamaican mother and English father

He is in charge of Sport Unites, the London Mayor’s new, multi-million-pound flagship
community sports programme. Sport Unites aims to harness the power of sport to achieve the Mayor’s ambition of making London the most active and socially integrated city in the world.

The programme will invest in initiatives that use sport to bring people from different backgrounds together, strengthen local communities and improve the physical and mental health of all Londoners.

 

So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.
So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.

UrbanActive will publish case-studies, research, interviews, analyses and thought pieces all designed to provide people and organisations involved in getting people living in our big cities more active, healthy and engaged.

• How can health and sport improve the way they work together?
• How can we improve the long-term big sports events really generate long-term legacy?
• How can we ensure that town planners and traffic managers are engaged with getting people active?
• How can we become more creative using existing spaces to get people active, from rooftops to disused buildings?
• How can we use ‘connectors’ to engage with our diverse communities and get them engaged and active?
• How can sport and physical activity make sure they are ‘at the table’?

There are huge opportunities and challenges, but also massive rewards in terms of personal health benefits, more coherent societies, less traffic and financial savings on health and community policing, to name a few.

UrbanActiveNetwork.com will go live in July 2018 and we hope that, over time, the thoughts, tools and to-dos will provide long-term benefits in terms of getting people in our cities more active, healthier and engaged.

Who is behind UrbanActive?
Over the last 14 years, Sports Marketing Network has worked with a number of big cities from Copenhagen to London, Birmingham and Aberdeen and seen a number of great initiatives designed to get the diverse population more active, healthier and engaged.

We have organised conferences and study tours and seen the benefits and impact that learning across borders can have and we now would like to facilitate that process.

Want to learn more or have a chat?

Get in touch on +44 1423 326 660 or email svend@smnuk.com

Kind regards

Svend Elkjaer
Director
Sports Marketing Network

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