A healthier Scotland through sport and physical activity

A healthier Scotland through sport and physical activity

how we can work together to make Scotland healthier by getting more people, more active, more often
A one-day conference on how we can develop community sport and physical activity for everybody, throughout life, and make a contribution to a healthier society

12th September 2017,
Stirling Court Hotel, University of Stirling

Download programme  Healthier Scotland Conference program with registration form

It is widely accepted that sport and physical activity can have a positive impact in a number of areas on our physical and mental health, and importantly, on preventing health problems.

Physical activity can help reduce obesity, help people to socialise, engages us in the local community, help health bodies to communicate with hard-to-reach groups and can help improve mental wellbeing, to name just a few.

The Government recognises that regardless of age, income, educational level, social group or where people live a physically active life can give us great physical and mental benefits.

Despite these obvious benefits, it seems that community sport organisations and physical activity providers and the health sector do not always work together. Often they operate in separate silos, use their own jargon, measure success in different ways and generally do not create the synergy which could improve results in so many ways and optimise the outcome.
At the same time, there are a number of case-studies where local authorities, patient organisations, healthcare professional and research bodies, NHS healthcare providers, sports organisations, community groups, GP practices, workplaces and physical activity providers have developed and delivered innovative and efficient initiatives by creating shared values, through dialogue and engagement.

This conference is not about policies and strategies.
It focuses on best practice and provides thoughts, tools and to-dos.
Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared on how to create a healthier Scotland
by getting more people, more active, more often

The conference will focus on areas such as

  • How can we develop collaboration and partnerships locally between sport, physical activity and health?
  • Should we develop new sport and physical activity offerings aimed at ‘new’ groups or should we offer them the traditional or slightly adapted opportunities?
  • Who and how do we finance the various initiatives?
  • How do we develop and deliver sport and physical activity opportunities for hard-to-reach groups?
  • How do we develop and deliver sport and physical quality activity opportunities for people with social and mental health problems?
  • How can the various departments within our local authorities improve the way they   cooperate internally and thus improve the benefits and outcome of their work
  • How do we satisfy the sport and physical activity needs of for new target groups, such as generation z, older people or immigrants?
  • How can we motivate and help sports clubs to become hubs for their communities and develop and deliver #MoreThanSport?
  • How can we create/improve sport and leisure facilities which integrate sport, physical activity, health and community?
  • How do we measure behaviour change and impacts?
  • How can we best motivate and support innovators and entrepreneurs to create new initiatives across sport and physical activity?

The organiser

Picture1Sports Marketing Network is a leading provider of information and advice on how to develop more innovative and enterprising solutions on how to create vibrant, visible and viable community sport and physical activity.

For more than 10 years SMN has been working across the UK and Denmark using conferences, workshops, webinars and consultancy to support and inform.

Do you have a topic or case-study that you suggest is covered at this conference? A suggestion for a presenter? Or are you interested in attending the event?
Just get in touch, send an email  or call us on 01423 326 660


Physical Activity @ Work

A one-day conference on increasing employees’ physical activity levels
Improving health, reducing sickness and absence – increasing productivity and staff morale
20th November 2013, Nottingham Trent University

Broadening the reach and scope for sport for disabled people

This is the title of one of the presentations at

Disability Sport or Sport for Disabled People

A one-day conference focusing on how to increase
disabled people’s participation in sport and active recreation
16th May 2013,
English Institute for Sport, Sheffield

Organised by Sports Marketing Network in partnership with English Federation of Disability Sport

This one-day event will provide lots of better practice on increasing disabled people’s participation in sport. Attendees can learn from others and adapt ideas to suit their own environment. Pick up helpful insight, learning from disabled people themselves and the clubs who have been successful. Use the ideas to shape your sporting opportunities to provide experiences for everyone involved.

This presentation is delivered by
Sarah Marl, Marketing and Communications Manager, EFDS
Svend Elkjaer, Founder and Director, Sports Marketing Network

It will cover how sport for disabled people must create shared value with its communities. At a time when the sport is enjoying a higher profile than ever and an increased focus on how we can create a more coherent society, there seems to be considerable scope for sport for disabled people to play a pivotal role in our communities. At the same time many of our clubs and other providers could benefit greatly from the added benefits of engaging with new audiences in terms of new users, volunteers, sponsors and community partners.

The challenge is that too many providers of sport for disabled people could benefit from a stronger engagement with the communities around and this presentation will give delegates thoughts, tools and to-dos on how to do that.

Sarah is the Marketing and Communications Manager for the English Federation of Disability Sport. She has been involved in sport for disabled people for several years. She now leads and oversees the marketing and communication function across the whole organisation, ensuring EFDS’s position is developed positively for all internal and external stakeholders,

Svend founded SMN to help community sport to become more vibrant, visible and viable and over seven years has supported 3,500 community sports providers in different ways.

Developing innovative community projects

Rob Lake, Director,The Albion Foundation

This is the first of eight presentations at
How community sports providers are meeting the challenges and benefiting from
new opportunities created by changes in people’s lives and the economic situation
The second one-day event 16th April
The Hawthorns, West Bromwich Albion FC

Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared

Rob’s presentation will share with you how the Albion Foundation has been able to use the medium of football and the kudos of West Bromwich Albion Football Club to develop innovative community projects that are respected both locally and nationally.
He will share some of the financial challenges the Foundation has faced over the last few years, the strategies and tactics applied to sustain and continue to grow in difficult times and some of the lessons learnt from his time at Middlesbrough Football Club.

Rob has been Director of The Albion Foundation since 2008, overseeing the continued growth and development of the Foundation. In the last 4 years it has doubled its turnover and the staffing to 37 full time staff, 52 part-time staff and over 50 volunteers. Previously Rob was at Middlesbrough in the Community where he grew their project from 3 to 53 full-time staff.

Managing Projects in Community Sport

An interactive and engaging workshop on how to deliver successful community sports projects that really work

Most people who work in community sport and leisure deliver projects on a regular basis; some are successful, some less so.

Community sports projects come in various shapes and sizes, from the small and straightforward to the extremely large and highly complex. From running a small, local, sports festival to organising London 2012!  

While really good project management may not be rocket science, it’s certainly much more than just drawing up some schedules and charts. Clear objectives, thorough planning, strong leadership, effective engagement and communication and realistic timescales are all important. Often, when community sports projects underperform it is not because the project manager had not drawn up a plan or schedule, it is because all the soft or human issues had been taken into account.

So managing successful projects in community sport is both about the rational components but also the emotional ones. 

The workshop will focus on the practical issues developing and delivering community sports projects on time and on budget. Completely jargon-free the workshop will provide delegates with thoughts, tools and to-dos they can apply straight away in their job.

Delegates will also receive a copy of the Managing Projects in Community Sport workbook.

Workshop Programme

Introduction to project management: What is a project? The benefits of projects. Lifecycle of a project.

The roles of a successful project manager

  • lifelong learner
  • clear communicator
  • focused
  • adding value
  • empathetic – understand other people’s emotions and feelings
  • self-starter

The importance of getting the vision and scope right and get all stakeholders to agree what the project is trying to achieve

Defining major deliverables – how to do a sanity check (you can’t deliver eternal health and happiness in an afternoon!)

How to consult and engage with partners and stakeholders

Planning the project – Get the BIG picture. How to allocate time, activities, resources and financials remembering that a good plan is much more than just a schedule or list of activities. Planning is important – the plan is an expression of the planning/thinking

How to identify key risks and issues (what can you influence as opposed to worry about things you can’t – then have a plan B: Say what happens if it rains at the day of the cricket festival)  

Learn from others’ mistakes – you won’t live long enough to make them all yourself

The best team vs. the available team. How to get everybody to work together

Focus on getting the job done and not necessarily on how it is done

How to communicate with your project team and any other groups and stakeholders

How to run really productive meetings

The importance of urgency; day in, day out

Introduction to basis project management tools such as Work Flow Diagram, Gannt Chart, Critical Path

How to bring in and develop the right skills and right people for the right jobs

How developing ownership and buy-in is about leadership and communication

How to get help from good people you can trust – employed, freelancers. committed volunteers or community connectors

Motivate team members and stakeholders to deliver quality results

How to check, measure and review project projects progress and adjust project plans

Know your numbers – all the time (participation, income, costs, resources spent)

How to ensure that every day you are closer to your targets

How to avoid ‘mission drift’ where different partners have different success criteria – never lose sight of the end goal

How to review and report on project performance

Give praise and thanks to the project team

What sports development professionals say about Sports Marketing Network’s workshops:

I thought your workshop was excellent and it has given me many things to think about and action.” Rachel Treadgold, Telford and Wrekin Council

“I just wanted to say how much i enjoyed your workshop….my brain was running at a 100 miles per hour, questioning lots of areas of existing practice and developing ideas for moving forward.”Audrey White, Sports Development Manager, Leisure & Culture Dundee

“Svend is an inspirational presenter and has a wonderfully relaxed and rather quirky delivery that I find quite charming.  The content was excellent and thought provoking and so was a very important session for me.” Martin James, Community Development Manager, Shrewsbury Town FC

Thank you so much for your assistance yesterday and for staying with us for the whole day. The feedback for all has been very positive and even those who missed the day have commented on what they apparently missed!” Keith Morris, Director of Sport, University of York

The presenter:

The presenter, Svend Elkjaer, is Director of The Sports Marketing Network, the Network for people involved with enterprise across all sports, be it club, governing body, sports deliverer or if you are working within informal sports.

Svend holds an MBA and he has run training and consultancy programmes for Governing bodies such as the Football Association, England Athletics and ECB, for professional bodies including Sport Wales and sportscotland, CIMSPA, 16 County Sports Partnerships, 35+ local authorities from Craven to Cardiff, Universities such as York and Bradford and more than 3,000 sports clubs and 200 leisure centres, and 11 Community Sports Enterprises including Doncaster Belles Ladies FC, Leyland Cricket Club and Preston City Trampoline Club.

School and commercial partner working together

This is the title of a dual presentation at Enterprising School Sport conference by Boyd Young, Assistant Head Teacher, Woodlands Academy and Andy Lewis, General Manager, Powerleague, Coventry at

Enterprising School Sport Conference to held 29th January at Powerleague, Woodlands Academy, Coventry. 

Details of the presentation are as follows: 

Woodlands Academy is an all boys’ school of around a 1000 pupils. The school has a huge tradition in sporting success and school operate sports halls and state of the art gymnastic facilities among other traditional P.E. activities. There is a strong emphasis of linking up with local sports clubs, to ensure maximum community use.  Boyd will be covering this work and the school’s relationship with their commercial partner, Powerleague.

Boyd is has been in education for 15 years including 8 years at Woodlands Academy where he has held several posts of responsibility including Head of PE, Director of Sport and Director of Specialism.

Powerleague site in Coventry has a number of unique attributes. The site operates the football facilities as well as a community targeted health and fitness suite. Andy Lewis will be talking through how the day to day challenges and opportunities within the facility unfold; how they impact the school and Powerleague in a number of ways. He will also cover the importance of close working relationships between Powerleague and the school to collectively develop and run the facility effectively.

Andy is the General Manager of the Powerleague site hosting the conference. He has worked in leisure for 11 years and has held posts at this site since 2007 as Assistant Manager and 2008 as General Manager.

Further detail of the conference can be by clicking on http://www.smnuk.org/#/events/4571271302