We must support our Community Sports Change Makers

We must support our Community Sports Change Makers – or we will lose them

Helping them to overcome resistance to change at clubs, regions and governing bodies

 

Over the years I have been running the Sports Marketing Network, I have had the great pleasure and privilege to meet some incredible Community Sports Entrepreneurs or Community Sports Change Makers. People who come across a challenge that they simply have to address or an opportunity that they simply want to exploit.

Very rarely, do they do this for financial gain, often they lose money, certainly in the beginning but they want to make an impact in their community. They may start a stand-alone social enterprise working desperately hard to ensure that they are financially sustainable while they are doing good in the communities or they may be involved with an existing club that they want to drive forward.

All good stuff I hear you say, but sadly in far too many cases are these people being ignored and discouraged and rarely are they being supported by ‘the system’.

They tend to focus on getting on with the job, are rarely on the radar of the people ‘up there’, their solutions are mostly based on solving needs and not following strategies and they tend to be ‘doers’ and not ‘politicians.

When indeed they break through they can make a real difference, such as Simply Cycling in Wythenshawe Park, where Sue Blaylock completely off her back set up this all ability cycling social enterprise http://www.simply-cycling.org. And at Lymm Rugby Club where Simon Plumb is behind their annual Panto which brings in £30.000 every year which enabled the club to buy the field next door for some more pitches http://www.adultpanto.com/. (In neither case has the respective governing body had any involvement, which is a bit of a shame).

No, those people do not really fit in, but, they are making a difference in their communities.
Compare that to three cases I personally have come across the last few weeks where three Change Makers, who have volunteered within traditional sports clubs and who all three had made a real difference within those clubs (they thought) now have thrown in the towel and left their clubs. They simply could not fight the naysayers and diehards at the clubs and those clubs will much the poorer for it.

So, who will now drive these clubs forward and make sure they are relevant in the 21st century?

At the same time, most clubs tell us that they can’t get volunteers, but obviously they only want volunteers who don’t want to change anything!

So, unless we change tack we will keep losing great people who one way or the other can make a real difference in community sport. These people can not be replaced by some top-down strategies or funding streams that go to the same bodies delivering the same projects, in the same way, achieving the same outcomes…

5 Sport for Change and Social Good Workshops:

Workshops will run from 9.30 am – 4.00 pm

21st November 2018
University of Stirling
Stirling

22nd November 2018
Sheffield Institute of Sport
Sheffield

27th November 2018
University of South Wales, Treforest Campus
Cardiff

28th November 2018
Trailfinders Sports Club, Ealing
London

30th November 2018
Deal Cultural Centre, Ladywood
Birmingham

So, here are some initiatives and ideas which we here at SMN feel could help our Community Sports Change Makers; it would be great to hear your feedback:

1. Every fund set up to fund community sport and physical activity projects should allocate 10% to ‘weird and wacky’ projects. Just allocate small ‘seed; amounts and if/when the project is looking good then you can provide further financial and mentoring support. And encourage video applications – not many 17-year-olds can be bothered to complete the standard 37-page application form

2. SMN will collect and disseminate examples of best practice from community sports enterprises, support providers at all stages of their development, bring enterprises from different parts of the UK together so they can learn and share, run workshops and produce guides on non-sport specific issues facing community sports providers and generally provide support on their enterprise aspects.

3. SNm will help train potential sports entrepreneurs on how to develop and run successful and sustainable providers for the benefit of their customers and communities. We will also help educate sports/enterprise/community professionals on the various aspects of community sports enterprise, so they are better equipped to understand and support budding sports entrepreneurs.

4. Community Sports Enterprise needs champions and SNN will highlight the great work done by so many people within the sector and ensure that they will act as role models and beacons.

5. We will set up a free, confidential, remote mentoring service where Community Sports Change Makers can contact us (on a fair-use basis) and get help, a shoulder to cry on and ideas on how to move forward in the best way.

It would be great to hear from you.

Sport for Change and Social Good

Sport for Change and Social Good Workshops 

 

How you can change people’s lives through sport and physical activity
in a vibrant, visible and viable way

 

A series of workshops for professionals and volunteers held across the UK

 

Providing thoughts, tools and to-dos in an inspiring and effective way

 

Sport for Change and Social Good Workshops will run from 9.30 am – 4.00 pm

21st November 2018
University of Stirling
Stirling

22nd November 2018
Sheffield Institute of Sport
Sheffield

27th November 2018
University of South Wales, Treforest Campus
Cardiff

28th November 2018
Trailfinders Sports Club, Ealing
London

30th November 2018
Deal Cultural Centre, Ladywood
Birmingham

From sport for sport’s sake to sport for change and social good – how?

Sport and physical activity have an incredible power to create social change and across the UK there is an increasing focus on how sport and physical activity can deliver social good in their communities and help people change their lives through sport and physical activity. And many organisations of all shapes and sizes are already delivering great work in this field, having a major impact on their communities.

However, there is also uncertainty across many sports and physical activity organisations as for how best to start on the journey of changing communities and lives through sport.

This is no longer about a debate ‘sport for sport’s sake vs. ‘sport for change/social good but about how sports and physical activity providers can attract more people by working closely with community bodies such as Housing, patient associations, faith centres, Police and education (at all levels) and become a hub for their communities.
By doing so you will also be able to attract new skilled and passionate volunteers and funding from non-sports funders because of your social impact.
So by dealing with inequality in sports participation, helping to create community cohesion, playing a role in reducing crime and anti-social behaviour, helping to improve education and employability, and health and wellbeing sport and physical activity providers can grow their numbers, reach and impact.

There are already a number of exciting initiatives taking place across the UK developed and delivered by enterprising organisations from across a number of sectors both within sport and physical activity and beyond and Sports Marketing Network are indeed working with some of them.

We have developed all our material based on best practice and you can now learn from the best.

This workshop will help you to become a Community Sports Change Maker

Over the last 10-11 years, SMN has developed a vast expertise and experience working with a number of amazing community sports entrepreneurs who have developed vibrant, visible and viable hubs for their communities. We have seen what works whether they are based in rural Scotland such as Galloway Cricket Club) or inner-city Leeds, such as Hunslet Club and we have developed a massive library of best-practice studies and built a great toolbox of action plans and templates.
So, we will be sharing all this with you on these five interactive and engaging workshops.

By attending the Sport for Change and Social Good workshop you will learn to develop

  • a sport for change and social approach – understanding what works, how to achieve change, clarity of purpose around connections to the outcomes you want to achieve, learning from others
  • a team of committed, passionate and inspirational staff (and volunteers)
  • an understanding of community and individual needs
  • an inclusive approach
  • a community development approach
  • an ability to work jointly with others
  • consistency and sustainability of approach
  • a clear intention to bring about change through sport and physical activity
  • a clear strategy and action plan for accessing funding
  • links with key priority areas such as community cohesion, playing a role in reducing crime and anti-social behaviour, helping to improve education and employability, and health and wellbeing and other
  • a sustainable organisation – building capacity, working with staff and volunteers, finances
  • an organisational structure – to ensure that quality of delivery is high and aligned to the desired outcomes
  • evidence – how to align with outcomes and report against these effectively, providing guidance and tools for different settings, how to measure outcomes and not just outputs

All this will be provided in an engaging and interactive way, using jargon-free language and case-studies from sports and community organisations of all shapes and sizes.

Who should attend this workshop: This workshop is aimed at people who are involved with sports and physical activity organisations interested in developing sport for change and social good initiatives such as governing bodies of sports, Community Sports Hubs, Country Sports Partnerships, community sports trusts, sports clubs, leisure trusts, funding bodes, school sports partnerships and activators

People who are involved with community organisations interested in using sport and physical to engage with people and communities such as housing associations, Police, social enterprises, health and patient organisations, Local Authorities, voluntary organisations, funding bodies, NHS and Public Health,

The presenter:
Svend Elkjaer, the presenter is one the UK’s leading advocates for and expert in the role that sport and physical activity can play in bringing about positive change for individuals and communities.
He has probably more experience than anybody else in developing and delivering innovative and effective services and support for sports clubs and community sports enterprises helping them to change lives and communities.

Having worked closely with a number of major community organisations and sports bodies across the UK and Denmark we also appreciate that there are significant cultural differences from sport to sport, from community to community and indeed from club to club. So we are able and agile to make a real difference.

More than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Cricket Scotland, Amateur Swimming Association, British Gymnastics, Sport Wales, England Golf, England Athletics, sportscotland, etc. and 50+ local authorities from London, via Merthyr Tydfil to Dundee and Copenhagen.

Interested in learning more about this exciting programme and how we can help your club(s) to become Community Sports Change Makers and run vibrant, visible and viable sports facilities and clubs, then get in touch.
Get in touch on +44 1423 326 660 or email svend@smnuk.com

Six Grow Your Football Club workshops across Wales

More Than A Club – enterprising football clubs programme in Wales is launched

Six Grow Your Football Club workshops across Wales

The Football Association of Wales announces their exciting new More Than A Club programme, developed to help our community football clubs become more enterprising and sustainable, kicks-off with a range of workshops, across Wales.
This two-year support programme will help our grassroots football clubs to become proficient in creating great experiences for the players, parents and volunteers involved.
Each of Wales’ six Area Football Associations will host a More Than A Club workshop in September and October 2018.

 

For the full programme and to book a place

 
 
The comprehensive programme includes

· Staff development programme
· SMN mentor support to selected number of Focus clubs
· FAW Trust staff mentor support to Development Clubs
· Grow Your Club Workshops
· Webinars
· ‘How to’ Guides
· Best practice e-newsletters

About the workshop

A workshop packed with informative ideas and help on how to make your football club vibrant, visible and viable, provide great experiences, recruit more players and people and communicate better.

Community football clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow football clubs must ‘listen to people’s lives’ and adopt new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

The workshop will focus on the practical issues of setting up and developing a vibrant, visible and viable Community Football Club, regardless of size and location.

The presenter will draw from hundreds of best practice case studies from community-based, volunteer-run sports clubs from across a number of different sports and countries.

Programme:

• Get the vision right for your club
• Learn to love change
• Become a more welcoming club
• Build and maintain positive relationships with new and existing partners
• How to promote your club and attract new members
• Introduce innovative ways of engaging with your customers and your community
• Learn how to run your club effectively and efficiently
• Develop new ways of working in order to generate new income streams
• How to manage a vibrant community sports club by developing your culture and skills
• Attract and retain skilled and passionate volunteers
• Become well connected to your community
• How to best assess your potential for working with community partners – what are your assets, relationships and skills?

Information about FAW Trust More Than A Club – developing enterprising football clubs across Wales

At the workshop, you will also receive information about this innovative support programme where clubs can apply to become part of a bespoke support programme where they will be inspired and mentored to become more enterprising.

The FAW Trust

The FAW Trust is responsible for the development of football in Wales, from grassroots to national level. For more than 20 years, it’s been our job to work with the Football Association of Wales to protect, promote and develop the game of football to achieve our joint vision of:-

Football for everyone, everywhere in Wales

About the presenter, Svend Elkjaer

Holding a Master in Business Administration, MBA, Svend founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it a club, governing body, local authority or private sports deliverer.

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Cricket Scotland, Amateur Swimming Association, British Gymnastics, Sport Wales, England Golf, England Athletics, sportscotland, etc.

A Forum for those who deliver Sport for Good – more sport in our communities, more community in our sport

#MoreThanSport

A Forum for those who deliver Sport for Good…
more sport in our communities, more community in our sport

2 days with keynotes, workshops, networking,
and panel debates

Stadium MK, Milton Keynes
4th – 5th July 2018

Over 2 days you can choose between 30 workshops andkey notes all about how you can make an impact through community, education, health and participation running the enterprise in a vibrant, visible and viable way
 
Presentations come from Andy Reed, Sports Think Tank on how you can be better prepared for the increasing demands for change, innovation and enterprise

From Amna Rafiq of Leicestershire County Cricket Club on How to attract Asian females into sport and physical activity

You can also learn more about how sport and the physical activity can work with in the housing sector from Frances Harkin of Housing Associations’ Charitable Trust

Or how the Scottish Football Association are developing strong community clubs in every area of Scotland, from Andy Gould, Head of Football Development at SFA

 

…the list goes on…read all about Britain’s biggest ever event for those who deliver community sport.

Bringing everybody together with an interest in raising the profile of the great work that sport is doing in our communities developing even better work and initiatives…learning from best practice both within and outside sport

This event is not about policies and strategies. It focuses on best practice and provides thoughts, tools and to-dos. It provides opportunities for successful providers to highlight capabilities. Real stories and successes are to be told, lessons to be learned, and ideas and experiences to be shared on how to create a more vibrant, visible and viable Sport for Good sector

Want to become a partner? Interested in making a presentation or contribution?

Then contact either
Angus Martin on 073 4184 2650 or send Angus an email
or
Svend Elkjaer 01423 326 660 or send Svend an email

A healthier Scotland through sport and physical activity

A healthier Scotland through sport and physical activity

how we can work together to make Scotland healthier by getting more people, more active, more often
A one-day conference on how we can develop community sport and physical activity for everybody, throughout life, and make a contribution to a healthier society

12th September 2017,
Stirling Court Hotel, University of Stirling

Download programme  Healthier Scotland Conference program with registration form

It is widely accepted that sport and physical activity can have a positive impact in a number of areas on our physical and mental health, and importantly, on preventing health problems.

Physical activity can help reduce obesity, help people to socialise, engages us in the local community, help health bodies to communicate with hard-to-reach groups and can help improve mental wellbeing, to name just a few.

The Government recognises that regardless of age, income, educational level, social group or where people live a physically active life can give us great physical and mental benefits.

Despite these obvious benefits, it seems that community sport organisations and physical activity providers and the health sector do not always work together. Often they operate in separate silos, use their own jargon, measure success in different ways and generally do not create the synergy which could improve results in so many ways and optimise the outcome.
At the same time, there are a number of case-studies where local authorities, patient organisations, healthcare professional and research bodies, NHS healthcare providers, sports organisations, community groups, GP practices, workplaces and physical activity providers have developed and delivered innovative and efficient initiatives by creating shared values, through dialogue and engagement.

This conference is not about policies and strategies.
It focuses on best practice and provides thoughts, tools and to-dos.
Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared on how to create a healthier Scotland
by getting more people, more active, more often

The conference will focus on areas such as

  • How can we develop collaboration and partnerships locally between sport, physical activity and health?
  • Should we develop new sport and physical activity offerings aimed at ‘new’ groups or should we offer them the traditional or slightly adapted opportunities?
  • Who and how do we finance the various initiatives?
  • How do we develop and deliver sport and physical activity opportunities for hard-to-reach groups?
  • How do we develop and deliver sport and physical quality activity opportunities for people with social and mental health problems?
  • How can the various departments within our local authorities improve the way they   cooperate internally and thus improve the benefits and outcome of their work
  • How do we satisfy the sport and physical activity needs of for new target groups, such as generation z, older people or immigrants?
  • How can we motivate and help sports clubs to become hubs for their communities and develop and deliver #MoreThanSport?
  • How can we create/improve sport and leisure facilities which integrate sport, physical activity, health and community?
  • How do we measure behaviour change and impacts?
  • How can we best motivate and support innovators and entrepreneurs to create new initiatives across sport and physical activity?

The organiser

Picture1Sports Marketing Network is a leading provider of information and advice on how to develop more innovative and enterprising solutions on how to create vibrant, visible and viable community sport and physical activity.

For more than 10 years SMN has been working across the UK and Denmark using conferences, workshops, webinars and consultancy to support and inform.

Do you have a topic or case-study that you suggest is covered at this conference? A suggestion for a presenter? Or are you interested in attending the event?
 
Just get in touch, send an email  or call us on 01423 326 660

 

Physical Activity @ Work

A one-day conference on increasing employees’ physical activity levels
Improving health, reducing sickness and absence – increasing productivity and staff morale
20th November 2013, Nottingham Trent University