Six Grow Your Football Club workshops across Wales

More Than A Club – enterprising football clubs programme in Wales is launched

Six Grow Your Football Club workshops across Wales

The Football Association of Wales announces their exciting new More Than A Club programme, developed to help our community football clubs become more enterprising and sustainable, kicks-off with a range of workshops, across Wales.
This two-year support programme will help our grassroots football clubs to become proficient in creating great experiences for the players, parents and volunteers involved.
Each of Wales’ six Area Football Associations will host a More Than A Club workshop in September and October 2018.


For the full programme and to book a place

The comprehensive programme includes

· Staff development programme
· SMN mentor support to selected number of Focus clubs
· FAW Trust staff mentor support to Development Clubs
· Grow Your Club Workshops
· Webinars
· ‘How to’ Guides
· Best practice e-newsletters

About the workshop

A workshop packed with informative ideas and help on how to make your football club vibrant, visible and viable, provide great experiences, recruit more players and people and communicate better.

Community football clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow football clubs must ‘listen to people’s lives’ and adopt new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

The workshop will focus on the practical issues of setting up and developing a vibrant, visible and viable Community Football Club, regardless of size and location.

The presenter will draw from hundreds of best practice case studies from community-based, volunteer-run sports clubs from across a number of different sports and countries.


• Get the vision right for your club
• Learn to love change
• Become a more welcoming club
• Build and maintain positive relationships with new and existing partners
• How to promote your club and attract new members
• Introduce innovative ways of engaging with your customers and your community
• Learn how to run your club effectively and efficiently
• Develop new ways of working in order to generate new income streams
• How to manage a vibrant community sports club by developing your culture and skills
• Attract and retain skilled and passionate volunteers
• Become well connected to your community
• How to best assess your potential for working with community partners – what are your assets, relationships and skills?

Information about FAW Trust More Than A Club – developing enterprising football clubs across Wales

At the workshop, you will also receive information about this innovative support programme where clubs can apply to become part of a bespoke support programme where they will be inspired and mentored to become more enterprising.

The FAW Trust

The FAW Trust is responsible for the development of football in Wales, from grassroots to national level. For more than 20 years, it’s been our job to work with the Football Association of Wales to protect, promote and develop the game of football to achieve our joint vision of:-

Football for everyone, everywhere in Wales

About the presenter, Svend Elkjaer

Holding a Master in Business Administration, MBA, Svend founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it a club, governing body, local authority or private sports deliverer.

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Cricket Scotland, Amateur Swimming Association, British Gymnastics, Sport Wales, England Golf, England Athletics, sportscotland, etc.

A Forum for those who deliver Sport for Good – more sport in our communities, more community in our sport


A Forum for those who deliver Sport for Good…
more sport in our communities, more community in our sport

2 days with keynotes, workshops, networking,
and panel debates

Stadium MK, Milton Keynes
4th – 5th July 2018

Over 2 days you can choose between 30 workshops andkey notes all about how you can make an impact through community, education, health and participation running the enterprise in a vibrant, visible and viable way
Presentations come from Andy Reed, Sports Think Tank on how you can be better prepared for the increasing demands for change, innovation and enterprise

From Amna Rafiq of Leicestershire County Cricket Club on How to attract Asian females into sport and physical activity

You can also learn more about how sport and the physical activity can work with in the housing sector from Frances Harkin of Housing Associations’ Charitable Trust

Or how the Scottish Football Association are developing strong community clubs in every area of Scotland, from Andy Gould, Head of Football Development at SFA


…the list goes on…read all about Britain’s biggest ever event for those who deliver community sport.

Bringing everybody together with an interest in raising the profile of the great work that sport is doing in our communities developing even better work and initiatives…learning from best practice both within and outside sport

This event is not about policies and strategies. It focuses on best practice and provides thoughts, tools and to-dos. It provides opportunities for successful providers to highlight capabilities. Real stories and successes are to be told, lessons to be learned, and ideas and experiences to be shared on how to create a more vibrant, visible and viable Sport for Good sector

Want to become a partner? Interested in making a presentation or contribution?

Then contact either
Angus Martin on 073 4184 2650 or send Angus an email
Svend Elkjaer 01423 326 660 or send Svend an email

A healthier Scotland through sport and physical activity

A healthier Scotland through sport and physical activity

how we can work together to make Scotland healthier by getting more people, more active, more often
A one-day conference on how we can develop community sport and physical activity for everybody, throughout life, and make a contribution to a healthier society

12th September 2017,
Stirling Court Hotel, University of Stirling

Download programme  Healthier Scotland Conference program with registration form

It is widely accepted that sport and physical activity can have a positive impact in a number of areas on our physical and mental health, and importantly, on preventing health problems.

Physical activity can help reduce obesity, help people to socialise, engages us in the local community, help health bodies to communicate with hard-to-reach groups and can help improve mental wellbeing, to name just a few.

The Government recognises that regardless of age, income, educational level, social group or where people live a physically active life can give us great physical and mental benefits.

Despite these obvious benefits, it seems that community sport organisations and physical activity providers and the health sector do not always work together. Often they operate in separate silos, use their own jargon, measure success in different ways and generally do not create the synergy which could improve results in so many ways and optimise the outcome.
At the same time, there are a number of case-studies where local authorities, patient organisations, healthcare professional and research bodies, NHS healthcare providers, sports organisations, community groups, GP practices, workplaces and physical activity providers have developed and delivered innovative and efficient initiatives by creating shared values, through dialogue and engagement.

This conference is not about policies and strategies.
It focuses on best practice and provides thoughts, tools and to-dos.
Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared on how to create a healthier Scotland
by getting more people, more active, more often

The conference will focus on areas such as

  • How can we develop collaboration and partnerships locally between sport, physical activity and health?
  • Should we develop new sport and physical activity offerings aimed at ‘new’ groups or should we offer them the traditional or slightly adapted opportunities?
  • Who and how do we finance the various initiatives?
  • How do we develop and deliver sport and physical activity opportunities for hard-to-reach groups?
  • How do we develop and deliver sport and physical quality activity opportunities for people with social and mental health problems?
  • How can the various departments within our local authorities improve the way they   cooperate internally and thus improve the benefits and outcome of their work
  • How do we satisfy the sport and physical activity needs of for new target groups, such as generation z, older people or immigrants?
  • How can we motivate and help sports clubs to become hubs for their communities and develop and deliver #MoreThanSport?
  • How can we create/improve sport and leisure facilities which integrate sport, physical activity, health and community?
  • How do we measure behaviour change and impacts?
  • How can we best motivate and support innovators and entrepreneurs to create new initiatives across sport and physical activity?

The organiser

Picture1Sports Marketing Network is a leading provider of information and advice on how to develop more innovative and enterprising solutions on how to create vibrant, visible and viable community sport and physical activity.

For more than 10 years SMN has been working across the UK and Denmark using conferences, workshops, webinars and consultancy to support and inform.

Do you have a topic or case-study that you suggest is covered at this conference? A suggestion for a presenter? Or are you interested in attending the event?
Just get in touch, send an email  or call us on 01423 326 660


Physical Activity @ Work

A one-day conference on increasing employees’ physical activity levels
Improving health, reducing sickness and absence – increasing productivity and staff morale
20th November 2013, Nottingham Trent University

Northern Thunder Powerchair FC – a challenging and rewarding journey

Adam Parry, Sports Development Manager, Percy Hedley Foundation

Another great presentation at

Disability Sport or Sport for Disabled People
A one-day conference focusing on how to increase
disabled people’s participation in sport and active recreation
16th May 2013,
English Institute for Sport, Sheffield

Northern Thunder Powerchair Football Club is one of the largest Powerchair Football Clubs in the world and is also extremely successful in its competitive elements. This growth in the club has taken place over 6 years and has been a challenge when taking in to account the cost of the sport and the physical disabilities the participants have.
Rising from one participant for the first three months through to over 40 weekly participants as well as satellite clubs around the region Northern Thunder has been at the forefront of Powerchair Football nationally and internationally and Adam Parry will present to you some of the elements of this challenging and rewarding journey. In 2012 they were presented with an EFDS Star Club Award.

Adam Parry has been involved in the development of disability sport and clubs for 16 years. He currently manages the Sport Development programme for the Percy Hedley Foundation and in particular leads on the development of Powerchair Football and Wheelchair Basketball. Within powerchair football he is also the Director of Competition for the International Governing Body, FIPFA.

Developing innovative community projects

Rob Lake, Director,The Albion Foundation

This is the first of eight presentations at
How community sports providers are meeting the challenges and benefiting from
new opportunities created by changes in people’s lives and the economic situation
The second one-day event 16th April
The Hawthorns, West Bromwich Albion FC

Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared

Rob’s presentation will share with you how the Albion Foundation has been able to use the medium of football and the kudos of West Bromwich Albion Football Club to develop innovative community projects that are respected both locally and nationally.
He will share some of the financial challenges the Foundation has faced over the last few years, the strategies and tactics applied to sustain and continue to grow in difficult times and some of the lessons learnt from his time at Middlesbrough Football Club.

Rob has been Director of The Albion Foundation since 2008, overseeing the continued growth and development of the Foundation. In the last 4 years it has doubled its turnover and the staffing to 37 full time staff, 52 part-time staff and over 50 volunteers. Previously Rob was at Middlesbrough in the Community where he grew their project from 3 to 53 full-time staff.