MoreThanAHandballClub

#MoreThanAHandballClub

 Thriving handball clubs a cross England

 

 

England Handball launch bespoke enterprise mentoring and support programme for handball clubs in England

Sports Marketing Network to help English handball clubs to become vibrant, visible and viable

We have many great handball clubs in England and a great deal of those are keen to develop further into more sustainable community-based organisations
Handball in England is growing. Enterprising handball clubs can benefit from this and become real community handball enterprises and be #MoreThanAHandballClub 

Examples from other sports demonstrate that when clubs play a bigger role in their communities, and in people’s lives, they:

• attract more players and volunteers
• generate more income
• generally, have a much better future.

However, England Handball appreciates that for many aspiring clubs this development, exciting as it is, requires inspiration and support.
This is why we are announcing our new support and mentoring programme.
However, England Handball also appreciates that for many aspiring clubs this development, exciting as it is, requires inspiration and support.
This is why the governing body for handball in England, England Handball are announcing our new support and mentoring programme where handball clubs from across England are invited to benefit from participating in a 12-month programme where they can develop the skills and programmes which can help transform their clubs.

Stacey Andrews, National Partnerships Manager at England Handball

Stacey Andrews, said:

“We are delighted to have teamed up with Svend Elkjaer of Sports Marketing Network who will be delivering the support and mentoring programme. 

Following the positive response to his presentation at our 2018 club conference, England Handball has teamed up with Svend Elkjaer of Sports Marketing Network. Svend will be delivering the programme along with the England Handball partnerships team.
Svend has worked with community sports clubs across most sports across the UK and has a proven way of helping clubs to grow and become vibrant, visible and viable.

All handball clubs in England will be invited to apply to become involved with this 12-month programme, developing the skills and programmes to help transform, their clubs”, Stacey said.

She continued, “If selected, Svend will visit your club and run a workshop with as many people from the club as possible and help you identify your goals, opportunities and challenges. He will give you ideas and support on how to attract more players and volunteers, generate more income and become a bigger part of your community.

He will then work with you for 12 months, providing motivation and inspiration, and helping you overcome those unavoidable hurdles. Yes, there are always challenges, but most can be overcome”, ends Stacey Andrews.

This opportunity is only open to a small number of clubs. The selection process will be competitive. The clubs will be selected based on their desire and willingness to change and grow, and not on size or league position.

To apply to become part of a truly inspirational programme for handball clubs in England, complete and return the Application Form.

You are also welcome to send a video as your application, or to support it.

Just write why you want your club to be involved and about:

• your goals
• your challenges,
• your opportunities
• your skills
• your culture
• your capacity and capability
• what support are you looking for

To learn more about this programme contact Stacey Andrews on or Svend Elkjaer on or go to England Handball’s website

Community Sports Enterprise: what’s it all about?

Let’s start with having a look at social enterprises:

According to the Social Enterprise Coalition, “social enterprises are business organisations that trade with a social purpose”. They are enterprises which are developed and constituted to fulfil a particular social or community purpose. Their profits are reinvested towards those social or community purposes, and they are normally owned and managed by the members of the community in question.

It is important to recognise that ‘social enterprise’ is not a legal term, but a business model; a culture and mindset, then a skill set and the legal structure could then be a Company Limited by Guarantee, a Community Interest Company or a Charity. Social enterprises don’t make money for the sake of making money, they make money in order to do good and sometimes in the process of doing good. There are five common characteristics for social enterprises which could be of great value to community sports clubs:

Social enterprises don’t make money for the sake of making money, they make money in order to do good and sometimes in the process of doing good.

There are five common characteristics for social enterprises which could be of great value to community sports clubs:

1

They are enterprise orientated (the focus is on developing a culture where customer service, business planning and innovation is at the forefront)

2

They are customer and community focused

3

Profit is NOT a ‘dirty’ word because when they make a profit, that profit is put back into the enterprise

4

They are liberated from other organisations’ policies, bureaucracy and procedures

5

They are recognised as entrepreneurial and dynamic

Where there’s a will, there’s skill… the challenge is how to add enterprise culture and business skills into our community sports clubs

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”                                                                                                                                                 Charles Darwin

So what is a Community Sports Enterprise?

In sports enterprise someone recognises a sports problem or opportunity and uses entrepreneurial principles to create, and manage a venture (internally or externally) to solve the problem and/or exploit the opportunity. Whereas a business entrepreneur measures return in profit, a community sports entrepreneur focuses on creating sports, social and community capital whilst producing a surplus (the four S model, see below).

The four S model –

the key to successful sports enterprise is to balance and optimise the four Ss

These four components must be completely interlinked if sports enterprise is to be successful.

In comparison, only on the odd occasion has traditional sports development focused on financial sustainability, yet somehow it has expected that somebody should stump up the funding for activities which are almost always free at point of delivery.

Therefore, a big challenge is to develop sports provision that users will want to pay for.

The Sports Club as a Community Sports Enterprise – the eight key strands

To be really successful, a CSE must focus on eight key strands and treat them with equal importance:

1. Vision and strategy – what are you for?

2. Develop strong leadership and management

3. Provide great sporting and consumer experiences

4. Be for the community

5. Be welcoming and vibrant

6. Engage and communicate better internally and externally

7. Generate income

8. Getting things done through people

Yes, I do appreciate that perhaps only the third strand ‘experience’ is directly sports-related, but this highlights a key point:

Community Sports Enterprises are really about getting away from a culture of ‘grant-addiction’, ‘sport for sport’s sake’ and ‘the way we do things around here’ and moving towards a community-focused and enterprising organisation which uses sport as a lever and at the same time helps community sports clubs to become, and stay, welcoming and sustainable.

Time to change our volunteer awards in community sport

Time to change our volunteer awards in community sport

 

By Ian Sandbrook, Founder/Owner,
Sport for Good Consulting,
former Head of Participation, Cricket Scotland

I love volunteering. I champion it at every chance and believe wholeheartedly in the benefits of it, both for the sport, and the individual. Volunteers truly are the lifeblood of our sport. However, this is where I’m a bit controversial. We need to change our traditional way of recognising volunteers – the good old ‘Volunteer Awards’.

Sport for Good consulting exists to inspire, connect and support sport providers to become community sport enterprises: community-focussed, socially aware and customer-led.

They with sports associations and clubs to help make them relevant to their communities.

Based in New Zealand they cover both New Zealand and Australia

Don’t get me wrong, recognising the huge efforts of volunteers is crucial and awards functions are fantastic ways to celebrate the many outstanding contributions people make. I just think the award categories are unimaginative and even slightly counter-productive to encouraging new volunteers. Let me explain.

I used to run Volunteer Awards for many years in a previous job. They were well intentioned and we made the best efforts we could to recognise key volunteers. We had awards and categories like volunteer of the month, volunteer of the year, life-time service, coach of the year, official of the year etc. These are all very worthy categories and the people that were recognised no doubt appreciated it.

However, what I noticed after a number of years were some interesting trends:

• Many of the same volunteers were nominated each year
• Many of those nominated had given long-term service
• Often clubs were overly reliant on these individuals
• Generally, we always had to twist arms and chase clubs up to get them to nominate people

When I reflected on this, I just wasn’t comfortable with what we were doing. Not only was it not capturing the hearts and minds of the clubs we were trying to motivate, it wasn’t actually aligned to the club development approach I wanted to take. We were just doing it to tick a box and because it was the right thing to do.
Inadvertently, our awards were really set up to recognise the great club stalwart that had basically given their life to the club. Subliminally, we were sending out the message that to get the recognition you had to give up your life or simply be the best coach or official. How was that helping us encourage new volunteers in this day and age? Most people don’t have the time or the desire to do that but that shouldn’t mean their contribution is less worthy. We needed to celebrate the many small contributions that make a difference, as a way of encouraging a more healthy club environment and realistic approach to volunteering. Essentially, we wanted to encourage ‘bite-sized volunteering’.
Again, please don’t take this the wrong way. Those stalwarts are hugely important, still deserve to be recognised, and this isn’t meant to demean their outstanding contributions. I just believe it shouldn’t be the overall thrust of our approach if our priority is to try and attract more, and new, people to get involved.
In my opinion, the award categories we put in place should reflect the behaviours we want our clubs to demonstrate. Isn’t that the big picture reason for running volunteer awards?

So what are the behaviours we want clubs to embrace that will ultimately help them improve? How about how welcoming they are, how well they engage with their communities, ways they’ve generated new income, how they’ve engaged new people at the club etc.

Therefore, I made the decision with the support of a great mentor, Svend Elkjaer from Sports Marketing Network, to fundamentally change our awards from ‘Volunteer Awards’ to ‘Club Awards’, with the following categories:

• ‘Volunteer Awards to ‘Club Awards’
• Most Welcoming Club
• Best Use of Bite-sized Volunteers at a Club
• Most Innovative Income Generation at a Club
• Strongest Community Engagement by a Club
• Best Use of Social Media at a Club
• Biggest Change-Maker at a Club

These categories aligned with our club development approach, and crucially, to the behaviours we wanted clubs to start to demonstrate.

All the categories are still driven by volunteers but the focus was taken away from the individual and more focussed on the ‘team’ effort in improving aspects of the club.

The results were interesting. We had record numbers of nominations, we had new people and groups of people volunteering and being nominated, and we had clubs doing things they had never even thought of doing before. It challenged the clubs’ thinking, exactly what we were trying to achieve.

So let’s be a bit more thoughtful about our volunteer recognition.

Make people feel special and valued but have some method behind it.

Thriving Clubs programme is helping cricket clubs in Scotland to become more vibrant, visible and viable
This new award programme formed part of the Thriving Clubs programme that Ian Sandbrook launched when he was Head of Participation at Cricket Scotland, working with SMN.

The programme includes:

• staff development, training by SMN
• SMN mentor support to the most aspiring clubs
• Staff mentor to other clubs

• Grow Your ClubClub Workshops
• Webinars
• ‘How to’ Guides
• Best practice e-newsletters
• Club Awards
• #MoreThanCricket club conference

SMN are currently delivering a similar two-year programme for Football Association of Wales Trust and their 450-odd junior clubs and we are about to announce other clib enterprise programmes for sports bodies and leagues.

Six Grow Your Football Club workshops across Wales

More Than A Club – enterprising football clubs programme in Wales is launched

Six Grow Your Football Club workshops across Wales

The Football Association of Wales announces their exciting new More Than A Club programme, developed to help our community football clubs become more enterprising and sustainable, kicks-off with a range of workshops, across Wales.
This two-year support programme will help our grassroots football clubs to become proficient in creating great experiences for the players, parents and volunteers involved.
Each of Wales’ six Area Football Associations will host a More Than A Club workshop in September and October 2018.

 

For the full programme and to book a place

 
 
The comprehensive programme includes

· Staff development programme
· SMN mentor support to selected number of Focus clubs
· FAW Trust staff mentor support to Development Clubs
· Grow Your Club Workshops
· Webinars
· ‘How to’ Guides
· Best practice e-newsletters

About the workshop

A workshop packed with informative ideas and help on how to make your football club vibrant, visible and viable, provide great experiences, recruit more players and people and communicate better.

Community football clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow football clubs must ‘listen to people’s lives’ and adopt new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

The workshop will focus on the practical issues of setting up and developing a vibrant, visible and viable Community Football Club, regardless of size and location.

The presenter will draw from hundreds of best practice case studies from community-based, volunteer-run sports clubs from across a number of different sports and countries.

Programme:

• Get the vision right for your club
• Learn to love change
• Become a more welcoming club
• Build and maintain positive relationships with new and existing partners
• How to promote your club and attract new members
• Introduce innovative ways of engaging with your customers and your community
• Learn how to run your club effectively and efficiently
• Develop new ways of working in order to generate new income streams
• How to manage a vibrant community sports club by developing your culture and skills
• Attract and retain skilled and passionate volunteers
• Become well connected to your community
• How to best assess your potential for working with community partners – what are your assets, relationships and skills?

Information about FAW Trust More Than A Club – developing enterprising football clubs across Wales

At the workshop, you will also receive information about this innovative support programme where clubs can apply to become part of a bespoke support programme where they will be inspired and mentored to become more enterprising.

The FAW Trust

The FAW Trust is responsible for the development of football in Wales, from grassroots to national level. For more than 20 years, it’s been our job to work with the Football Association of Wales to protect, promote and develop the game of football to achieve our joint vision of:-

Football for everyone, everywhere in Wales

About the presenter, Svend Elkjaer

Holding a Master in Business Administration, MBA, Svend founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it a club, governing body, local authority or private sports deliverer.

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Cricket Scotland, Amateur Swimming Association, British Gymnastics, Sport Wales, England Golf, England Athletics, sportscotland, etc.

Grow Your Club – the guide

Grow Your Club – the guide

The indispensable guide on how you can make your club a welcoming hub for your community

 

Thoughts, tools and to-dos you can use – here and now!

Based on Sports Marketing Network’s work with 4000 community sports clubs across the UK and Denmark this 52-page guide covers how community clubs can develop the enterprise culture and skills required and how to get the vision right and a clear vision of what their club is for. It will help clubs become vibrant through the activities and events the club creates, visible through its communication with members, volunteers, partners and the world at large thus creating a viable club.

It all starts with helping readers to understand how vital it is to develop a welcoming and enterprising culture.

It then focuses on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.

You will learn how to run your club effectively and efficiently and how to develop new ways of working in order to generate new income streams.

Buzzing with all these ideas you will then learn how to attract and retain skilled and passionate volunteers who can help the club implement them.

No boring theory – just inspiring and proven thoughts, tools and to-dos you can use here and now!

Sports Marketing Network believes passionately that we need community sports clubs to prosper. They must become places where people will want to play and exercise and become engaged. They should generally become hubs for their communities, in short. become places ‘which play a part of people’s lives’.

This guide is designed to help you to achieve that, so apply and enjoy !

Here are some of headlines and checklists from the manual:

The Sports Club as a Community Sports Enterprise – the eight key strands
To be really successful, a club must focus on eight key strands and treat them with equal importance:

1. Vision and strategy – what are you for?
2. Develop strong leadership and management
3. Provide great sporting and consumer experiences
4. Be for the community

5. Be welcoming and vibrant
6. Engage and communicate better internally and externally
7. Generate income
8. Getting things done through people

How to overcome complacency and introduce real urgency

How to become #MoreThanAClub
A real Community Sports Club literally sits in the middle of its community and it can, and should. play a vital role for its community. This can help the club:

1. Build a more active, inclusive and healthier community
2. Improve educational standards in your community
3. Create a safer and more cohesive community
4. Bring together community groups, institutions and associations

Welcoming clubs have more members and make more money
Listen to people’s lives and adapt what you do, accordingly.

How to run a great Open Day at your sports club
Some key points to consider:

1. Think it through – why are you doing it?
2. People, people, people
3. Who is it for?
4. Make sure a great time is had by all
5. Share value with the community
6. Members ‘spread the word’ – offline/online

7. Welcome everybody
8. Be more than ‘just sports club’
9. Joint promotions with local media
10. Have a friendly point of contact
11. Use social media share the experience
12. Follow up, follow up

Enterprise and Innovation has to play centre stage at your club’s income generation

From Membership Secretary to Club Grower

The eight Rs which will help grow your club – Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue

How innovative events engage with the community and generate income

Would you, honestly and genuinely, recommend your club as a warm and professional place to volunteer? If not, why not

Introducing The Ten Ts for volunteer management

Buy your copy of the Grow Your Club guide for just £19.50 and make your club vibrant, visible and viable

Or save £19.50 by ordering the whole set of seven guides and pay only £117.00 for the whole set.
Post and package included

To order your copies please

click here for the shop or

complete the form

or contact Svend Elkjaer on 01423 326 660 email svend@smnuk.com

Announcing UrbanActive

Announcing UrbanActive

UrbanActive – the network, newsletter and events focusing on creating active, healthy and engaged people in our big cities across the world

Across the world, our cities are getting bigger and we are seeing a huge number of people moving to our big urban areas and it is estimated that there are more than 3000 cities around the world with more than 100.000 inhabitants.

Although there are obvious differences in the demographics, culture and economics in all those city regions there are obvious similarities in the opportunities and challenges.

They tend all to be growing fast, be very diverse, space is getting increasingly scarce and expensive (making it difficult to develop sports facilities), have a more educated population which is earning more than the national average. The people living there are also more transient, making it more difficult to develop strong cross-cultural communities.

Many places also see a stronger focus on a more holistic approach towards ensuring that citizens are leading active and healthy lives.

There is also an increasing focus on how sport can play a bigger role in terms of helping people to led healthier lives, bringing diverse communities together and create economic benefits.

So, what is the impact of all this in terms of getting citizens more active, healthier and
engaged?

How can the big cities learn from each other? Not just London learning from New York, but also Aalborg in Denmark (pop. 210.136) can learn from the dozens of ‘Newcastles’ across the world.

London launches ‘Sport Unites’, using sport to bring people
from different backgrounds together

Matthew Ryder is the Deputy Mayor of London for Social Integration, Social Mobility and Community Engagement is also in charge of sport in the British capital. Matthew grew up in London, the son of a Jamaican mother and English father

He is in charge of Sport Unites, the London Mayor’s new, multi-million-pound flagship
community sports programme. Sport Unites aims to harness the power of sport to achieve the Mayor’s ambition of making London the most active and socially integrated city in the world.

The programme will invest in initiatives that use sport to bring people from different backgrounds together, strengthen local communities and improve the physical and mental health of all Londoners.

 

So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.
So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.

UrbanActive will publish case-studies, research, interviews, analyses and thought pieces all designed to provide people and organisations involved in getting people living in our big cities more active, healthy and engaged.

• How can health and sport improve the way they work together?
• How can we improve the long-term big sports events really generate long-term legacy?
• How can we ensure that town planners and traffic managers are engaged with getting people active?
• How can we become more creative using existing spaces to get people active, from rooftops to disused buildings?
• How can we use ‘connectors’ to engage with our diverse communities and get them engaged and active?
• How can sport and physical activity make sure they are ‘at the table’?

There are huge opportunities and challenges, but also massive rewards in terms of personal health benefits, more coherent societies, less traffic and financial savings on health and community policing, to name a few.

UrbanActiveNetwork.com will go live in July 2018 and we hope that, over time, the thoughts, tools and to-dos will provide long-term benefits in terms of getting people in our cities more active, healthier and engaged.

Who is behind UrbanActive?
Over the last 14 years, Sports Marketing Network has worked with a number of big cities from Copenhagen to London, Birmingham and Aberdeen and seen a number of great initiatives designed to get the diverse population more active, healthier and engaged.

We have organised conferences and study tours and seen the benefits and impact that learning across borders can have and we now would like to facilitate that process.

Want to learn more or have a chat?

Get in touch on +44 1423 326 660 or email svend@smnuk.com

Kind regards

Svend Elkjaer
Director
Sports Marketing Network