Time to change our volunteer awards in community sport

Time to change our volunteer awards in community sport

 

By Ian Sandbrook, Founder/Owner,
Sport for Good Consulting,
former Head of Participation, Cricket Scotland

I love volunteering. I champion it at every chance and believe wholeheartedly in the benefits of it, both for the sport, and the individual. Volunteers truly are the lifeblood of our sport. However, this is where I’m a bit controversial. We need to change our traditional way of recognising volunteers – the good old ‘Volunteer Awards’.

Sport for Good consulting exists to inspire, connect and support sport providers to become community sport enterprises: community-focussed, socially aware and customer-led.

They with sports associations and clubs to help make them relevant to their communities.

Based in New Zealand they cover both New Zealand and Australia

Don’t get me wrong, recognising the huge efforts of volunteers is crucial and awards functions are fantastic ways to celebrate the many outstanding contributions people make. I just think the award categories are unimaginative and even slightly counter-productive to encouraging new volunteers. Let me explain.

I used to run Volunteer Awards for many years in a previous job. They were well intentioned and we made the best efforts we could to recognise key volunteers. We had awards and categories like volunteer of the month, volunteer of the year, life-time service, coach of the year, official of the year etc. These are all very worthy categories and the people that were recognised no doubt appreciated it.

However, what I noticed after a number of years were some interesting trends:

• Many of the same volunteers were nominated each year
• Many of those nominated had given long-term service
• Often clubs were overly reliant on these individuals
• Generally, we always had to twist arms and chase clubs up to get them to nominate people

When I reflected on this, I just wasn’t comfortable with what we were doing. Not only was it not capturing the hearts and minds of the clubs we were trying to motivate, it wasn’t actually aligned to the club development approach I wanted to take. We were just doing it to tick a box and because it was the right thing to do.
Inadvertently, our awards were really set up to recognise the great club stalwart that had basically given their life to the club. Subliminally, we were sending out the message that to get the recognition you had to give up your life or simply be the best coach or official. How was that helping us encourage new volunteers in this day and age? Most people don’t have the time or the desire to do that but that shouldn’t mean their contribution is less worthy. We needed to celebrate the many small contributions that make a difference, as a way of encouraging a more healthy club environment and realistic approach to volunteering. Essentially, we wanted to encourage ‘bite-sized volunteering’.
Again, please don’t take this the wrong way. Those stalwarts are hugely important, still deserve to be recognised, and this isn’t meant to demean their outstanding contributions. I just believe it shouldn’t be the overall thrust of our approach if our priority is to try and attract more, and new, people to get involved.
In my opinion, the award categories we put in place should reflect the behaviours we want our clubs to demonstrate. Isn’t that the big picture reason for running volunteer awards?

So what are the behaviours we want clubs to embrace that will ultimately help them improve? How about how welcoming they are, how well they engage with their communities, ways they’ve generated new income, how they’ve engaged new people at the club etc.

Therefore, I made the decision with the support of a great mentor, Svend Elkjaer from Sports Marketing Network, to fundamentally change our awards from ‘Volunteer Awards’ to ‘Club Awards’, with the following categories:

• ‘Volunteer Awards to ‘Club Awards’
• Most Welcoming Club
• Best Use of Bite-sized Volunteers at a Club
• Most Innovative Income Generation at a Club
• Strongest Community Engagement by a Club
• Best Use of Social Media at a Club
• Biggest Change-Maker at a Club

These categories aligned with our club development approach, and crucially, to the behaviours we wanted clubs to start to demonstrate.

All the categories are still driven by volunteers but the focus was taken away from the individual and more focussed on the ‘team’ effort in improving aspects of the club.

The results were interesting. We had record numbers of nominations, we had new people and groups of people volunteering and being nominated, and we had clubs doing things they had never even thought of doing before. It challenged the clubs’ thinking, exactly what we were trying to achieve.

So let’s be a bit more thoughtful about our volunteer recognition.

Make people feel special and valued but have some method behind it.

Thriving Clubs programme is helping cricket clubs in Scotland to become more vibrant, visible and viable
This new award programme formed part of the Thriving Clubs programme that Ian Sandbrook launched when he was Head of Participation at Cricket Scotland, working with SMN.

The programme includes:

• staff development, training by SMN
• SMN mentor support to the most aspiring clubs
• Staff mentor to other clubs

• Grow Your ClubClub Workshops
• Webinars
• ‘How to’ Guides
• Best practice e-newsletters
• Club Awards
• #MoreThanCricket club conference

SMN are currently delivering a similar two-year programme for Football Association of Wales Trust and their 450-odd junior clubs and we are about to announce other clib enterprise programmes for sports bodies and leagues.

Six Grow Your Football Club workshops across Wales

More Than A Club – enterprising football clubs programme in Wales is launched

Six Grow Your Football Club workshops across Wales

The Football Association of Wales announces their exciting new More Than A Club programme, developed to help our community football clubs become more enterprising and sustainable, kicks-off with a range of workshops, across Wales.
This two-year support programme will help our grassroots football clubs to become proficient in creating great experiences for the players, parents and volunteers involved.
Each of Wales’ six Area Football Associations will host a More Than A Club workshop in September and October 2018.

 

For the full programme and to book a place

 
 
The comprehensive programme includes

· Staff development programme
· SMN mentor support to selected number of Focus clubs
· FAW Trust staff mentor support to Development Clubs
· Grow Your Club Workshops
· Webinars
· ‘How to’ Guides
· Best practice e-newsletters

About the workshop

A workshop packed with informative ideas and help on how to make your football club vibrant, visible and viable, provide great experiences, recruit more players and people and communicate better.

Community football clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow football clubs must ‘listen to people’s lives’ and adopt new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

The workshop will focus on the practical issues of setting up and developing a vibrant, visible and viable Community Football Club, regardless of size and location.

The presenter will draw from hundreds of best practice case studies from community-based, volunteer-run sports clubs from across a number of different sports and countries.

Programme:

• Get the vision right for your club
• Learn to love change
• Become a more welcoming club
• Build and maintain positive relationships with new and existing partners
• How to promote your club and attract new members
• Introduce innovative ways of engaging with your customers and your community
• Learn how to run your club effectively and efficiently
• Develop new ways of working in order to generate new income streams
• How to manage a vibrant community sports club by developing your culture and skills
• Attract and retain skilled and passionate volunteers
• Become well connected to your community
• How to best assess your potential for working with community partners – what are your assets, relationships and skills?

Information about FAW Trust More Than A Club – developing enterprising football clubs across Wales

At the workshop, you will also receive information about this innovative support programme where clubs can apply to become part of a bespoke support programme where they will be inspired and mentored to become more enterprising.

The FAW Trust

The FAW Trust is responsible for the development of football in Wales, from grassroots to national level. For more than 20 years, it’s been our job to work with the Football Association of Wales to protect, promote and develop the game of football to achieve our joint vision of:-

Football for everyone, everywhere in Wales

About the presenter, Svend Elkjaer

Holding a Master in Business Administration, MBA, Svend founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it a club, governing body, local authority or private sports deliverer.

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Cricket Scotland, Amateur Swimming Association, British Gymnastics, Sport Wales, England Golf, England Athletics, sportscotland, etc.

Grow Your Club – the guide

Grow Your Club – the guide

The indispensable guide on how you can make your club a welcoming hub for your community

 

Thoughts, tools and to-dos you can use – here and now!

Based on Sports Marketing Network’s work with 4000 community sports clubs across the UK and Denmark this 52-page guide covers how community clubs can develop the enterprise culture and skills required and how to get the vision right and a clear vision of what their club is for. It will help clubs become vibrant through the activities and events the club creates, visible through its communication with members, volunteers, partners and the world at large thus creating a viable club.

It all starts with helping readers to understand how vital it is to develop a welcoming and enterprising culture.

It then focuses on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.

You will learn how to run your club effectively and efficiently and how to develop new ways of working in order to generate new income streams.

Buzzing with all these ideas you will then learn how to attract and retain skilled and passionate volunteers who can help the club implement them.

No boring theory – just inspiring and proven thoughts, tools and to-dos you can use here and now!

Sports Marketing Network believes passionately that we need community sports clubs to prosper. They must become places where people will want to play and exercise and become engaged. They should generally become hubs for their communities, in short. become places ‘which play a part of people’s lives’.

This guide is designed to help you to achieve that, so apply and enjoy !

Here are some of headlines and checklists from the manual:

The Sports Club as a Community Sports Enterprise – the eight key strands
To be really successful, a club must focus on eight key strands and treat them with equal importance:

1. Vision and strategy – what are you for?
2. Develop strong leadership and management
3. Provide great sporting and consumer experiences
4. Be for the community

5. Be welcoming and vibrant
6. Engage and communicate better internally and externally
7. Generate income
8. Getting things done through people

How to overcome complacency and introduce real urgency

How to become #MoreThanAClub
A real Community Sports Club literally sits in the middle of its community and it can, and should. play a vital role for its community. This can help the club:

1. Build a more active, inclusive and healthier community
2. Improve educational standards in your community
3. Create a safer and more cohesive community
4. Bring together community groups, institutions and associations

Welcoming clubs have more members and make more money
Listen to people’s lives and adapt what you do, accordingly.

How to run a great Open Day at your sports club
Some key points to consider:

1. Think it through – why are you doing it?
2. People, people, people
3. Who is it for?
4. Make sure a great time is had by all
5. Share value with the community
6. Members ‘spread the word’ – offline/online

7. Welcome everybody
8. Be more than ‘just sports club’
9. Joint promotions with local media
10. Have a friendly point of contact
11. Use social media share the experience
12. Follow up, follow up

Enterprise and Innovation has to play centre stage at your club’s income generation

From Membership Secretary to Club Grower

The eight Rs which will help grow your club – Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue

How innovative events engage with the community and generate income

Would you, honestly and genuinely, recommend your club as a warm and professional place to volunteer? If not, why not

Introducing The Ten Ts for volunteer management

Buy your copy of the Grow Your Club guide for just £19.50 and make your club vibrant, visible and viable

Or save £19.50 by ordering the whole set of seven guides and pay only £117.00 for the whole set.
Post and package included

To order your copies please

click here for the shop or

complete the form

or contact Svend Elkjaer on 01423 326 660 email svend@smnuk.com

Announcing UrbanActive

Announcing UrbanActive

UrbanActive – the network, newsletter and events focusing on creating active, healthy and engaged people in our big cities across the world

Across the world, our cities are getting bigger and we are seeing a huge number of people moving to our big urban areas and it is estimated that there are more than 3000 cities around the world with more than 100.000 inhabitants.

Although there are obvious differences in the demographics, culture and economics in all those city regions there are obvious similarities in the opportunities and challenges.

They tend all to be growing fast, be very diverse, space is getting increasingly scarce and expensive (making it difficult to develop sports facilities), have a more educated population which is earning more than the national average. The people living there are also more transient, making it more difficult to develop strong cross-cultural communities.

Many places also see a stronger focus on a more holistic approach towards ensuring that citizens are leading active and healthy lives.

There is also an increasing focus on how sport can play a bigger role in terms of helping people to led healthier lives, bringing diverse communities together and create economic benefits.

So, what is the impact of all this in terms of getting citizens more active, healthier and
engaged?

How can the big cities learn from each other? Not just London learning from New York, but also Aalborg in Denmark (pop. 210.136) can learn from the dozens of ‘Newcastles’ across the world.

London launches ‘Sport Unites’, using sport to bring people
from different backgrounds together

Matthew Ryder is the Deputy Mayor of London for Social Integration, Social Mobility and Community Engagement is also in charge of sport in the British capital. Matthew grew up in London, the son of a Jamaican mother and English father

He is in charge of Sport Unites, the London Mayor’s new, multi-million-pound flagship
community sports programme. Sport Unites aims to harness the power of sport to achieve the Mayor’s ambition of making London the most active and socially integrated city in the world.

The programme will invest in initiatives that use sport to bring people from different backgrounds together, strengthen local communities and improve the physical and mental health of all Londoners.

 

So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.
So, if you are involved with or interested in how the world’s big cities can learn from each in terms becoming innovative in terms of using spaces such as parks, streets and waterways to get people more active, then UrbanActive is for you.

UrbanActive will publish case-studies, research, interviews, analyses and thought pieces all designed to provide people and organisations involved in getting people living in our big cities more active, healthy and engaged.

• How can health and sport improve the way they work together?
• How can we improve the long-term big sports events really generate long-term legacy?
• How can we ensure that town planners and traffic managers are engaged with getting people active?
• How can we become more creative using existing spaces to get people active, from rooftops to disused buildings?
• How can we use ‘connectors’ to engage with our diverse communities and get them engaged and active?
• How can sport and physical activity make sure they are ‘at the table’?

There are huge opportunities and challenges, but also massive rewards in terms of personal health benefits, more coherent societies, less traffic and financial savings on health and community policing, to name a few.

UrbanActiveNetwork.com will go live in July 2018 and we hope that, over time, the thoughts, tools and to-dos will provide long-term benefits in terms of getting people in our cities more active, healthier and engaged.

Who is behind UrbanActive?
Over the last 14 years, Sports Marketing Network has worked with a number of big cities from Copenhagen to London, Birmingham and Aberdeen and seen a number of great initiatives designed to get the diverse population more active, healthier and engaged.

We have organised conferences and study tours and seen the benefits and impact that learning across borders can have and we now would like to facilitate that process.

Want to learn more or have a chat?

Get in touch on +44 1423 326 660 or email svend@smnuk.com

Kind regards

Svend Elkjaer
Director
Sports Marketing Network

How three cricket clubs in Scotland are moving forward, becoming hubs for their communities

Three years ago Cricket Scotland embarked on a ground-breaking programme designed to help their clubs to become more vibrant, visible and viable, called Thriving Clubs.

Funded by the International Cricket Council (‘ICC’) they engaged Sports Marketing Network (‘SMN’) to deliver Grow Your Club workshops and webinars and work on a one-2-basis with selected clubs.

The key selection criterion for clubs to become involved with the project was not size, nor league table position, but a willingness to change and move forward.

We have seen some great cases of cricket clubs across Scotland which have made some great strides forward and three of them presented their story at Cricket Scotland recent second club conference #MuchMoreThanCricket. You can find their presentations on SMN’s website, but here is a summary of their stories:

Galloway Cricket Club “From acorn to oak tree”

Galloway is based in Gatehouse (pop. 1000) in a remote part of West Scotland. Their ‘pavilion’ was ramshackle, to say the least (see picture) but that did not deter the club from wanting to move forward. The club became involved with the Thriving Club programme and started a female section which became a key part of the club’s development. (Note to all male-based sports clubs: a) 51% of the population is female b) clubs with a good gender balance tend to be nicer and more welcoming).
More female volunteer coaches accelerated the club’s development and to raise the profile of the club they staged a 24-hour cricket match which certainly raised the profile and got new partners and sponsors involved. The club then won one of the awards in Cricket Scotland’s new club awards: “Scotland’s Most Welcoming Cricket Club” and the local Sports Council’s Club of the Year Award.
Trips to a number of cricket festivals were arranged engaging both female and male players and a number of social events ensured that the club atmosphere was warm and vibrant. Although you could not say that the temperature was warm when the club ran its first beach cricket event. Not in June, but in October. As you can see from the photo, beach cricket in Scotland may be better staged in the summer!

After a long. hard slog the club was then successful in securing funding for a new pavilion which now forms the base for the club’s aspirations to keep growing, remain diverse and a hub for the community.

Gala Cricket Club – becoming a hub for the community

Gala Cricket Club – becoming a hub for the community

This club is based in Galashiels which is located in the Scottish Borders with a population of around 15,000. The club’s ground enjoys a scenic location but the club was seen as being in the periphery of the community, a small playing base, little diversity amongst the membership and ageing facilities, to name some of the challenges facing the club.
The club got involved with the Thriving Club programme and decided that it wanted to become part of the community, as success off the field breeds success on it. They started to engage with ‘bite-sized’ volunteers and to think outside the box. They consulted with Cricket Scotland, clubs members and local businesses and created a five-year plan based around three themes: Community Engagement, Performance and Participation. Working groups covering these themes were set up, encouraging ‘bite-size’ volunteers to become involved.

A number of community engagement activities followed all bringing new people to the club and generating income: Sponsored dog walk, Tea in the Tent, first reunion in 14 years, social sixes event, Family Fun Day, Gala Day alongside the usual social events and making the club’s facilities available for community events.
External funding was secured to improving facilities, including building female changing rooms.
Videos were being used to spread the word to the community, sponsors and partners.
Also, working with the local community regeneration group the club created a new shop front display in the town centre.
The club recognises that they are still on a long journey, but they have the confidence and clear plans. And, by the way, they have just won the Borders Sports Club of the Year Award!

Westquarter & Redding Cricket Club  –  on the road to becoming a community club

This Falkirk-based club was formed in 1908 and in 1995 sold its ground and bought a ground at a farm with a farmhouse, which required substantial repairs. The club had cash in reserves, but the crash in 2008 meant the interest paid did not generate sufficient capital.
Following discussions and soundings, it was decided to turn the farmhouse into a children’s nursery and a commercial nursery opened in 2015 paying a rent that has now secured the financial future of the club.
Now was the time to consider the other aspects of the club’s future and key was to build a thriving junior section by making it fun, promoting it, making it safe and engage the whole family…the Westies were born. Coaching sessions in local schools were set up, welcome meetings held and an online Welcome Pack was produced.

New practice nets were installed and cricket sets were to six primary schools.

The club then started to attract more adult members and raised its profile, securing sponsorship from the local Tesco Extra.
The club now has 12 volunteer coaches, parents are engaged and the club is becoming about much than just playing cricket. As with Gala CC the club is increasingly moving away from being run by a committee to involving ‘bite-size’ volunteers in project groups.
The club has now got the appetite for moving further forward and become a fully inclusive community hub.
So, the club is financially safe and a hub for its community…and has grown its membership from 40 to 140 in just two years. All through some simple baby steps.

“Our community sports clubs can adapt and move forward”, says Svend Elkjaer of SMN.
“The incredible progress and success at these three cricket clubs in Scotland highlight that often it is simply by being innovative and enterprising our community sports clubs can become vibrant, visible and viable. They need to be inspired and motivated, and voila…there are off!
We should encourage our clubs to take some baby steps, involve local change-makers and get involved with their local communities. Not stis Falkirk fle them with policies and procedures!

It CAN be done”, ends Svend.

To view the presentations from these remarkable club go here

Bringing everybody together with an interest in raising the profile of the great work that sport is doing in our communities developing even better work and initiatives…learning from best practice both within and outside sport

This event is not about policies and strategies. It focuses on best practice and provides thoughts, tools and to-dos. It provides opportunities for successful providers to highlight capabilities. Real stories and successes are to be told, lessons to be learned, and ideas and experiences to be shared on how to create a more vibrant, visible and viable Sport for Good sector

Community Sports Clubs – their future and role

Is the community sports club a relic of the past, the hub of our communities, the basis for our medal winners or somewhere in between?

Community sports bodies and their clubs need to adopt a new mindset and learn a new skill set – taking the best from successful social enterprises and the hospitality sector. They have to recognise that sport operates in the experience business and that it is competing for people’s leisure time and money and has to attract people away from shopping centres, watching Love Island, apathy etc. by providing better experiences.

Community sports clubs are also facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow community sports clubs must ‘listen to people’s lives’ and develop new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

How much focus is given to help clubs to develop into innovative and enterprising places, as opposed to someone who has to comply with the numerous demands for information and compliance from ‘above’?

We see an increased desire to start afresh when considering these challenges and opportunities and also an understanding that a more holistic and integrated approach is required…just to run a couple of workshops and then see the world change – it simply does not work.

We have also seen programmes where sports bodies just signpost their clubs to various external providers of training and support and the whole project becomes confused and ‘messy’.

We also have to accept that community sports clubs are all different. Different in their outlook, skillset, outlook, ambition and so on…some want to develop into social enterprises whereas others just want to ‘play their sport in the way they also have done’. So we will have to accept that some clubs will not buy into to become more enterprising and community-hub concept and that we should focus on those who want to become more vibrant, visible and viable.

In some cases, the ‘gazelle clubs’ will then become role-models for the ‘also-rans.

Perhaps there has been too much of a focus on getting clubs to comply with a number of policies which seemed important for people ‘up there’, but not necessarily for those volunteers who just want to ‘do their sport;.

In all walks of life, we are experiencing massive changes: 40%+ of UK households now subscribe to a streaming service, such as Netflix. 24% of the adult population work unsocial hours and 6% of the population are carers…so, how do we provide activities and places which take these factors into account. Does the way we organise training, leagues and events take ‘peoples’ lives’ into account?

If that rugby/football/cricket club which used to field seven teams now are struggling to put out two sides what are we to do?

Yes, we can blame all the external factors as listed above, but if the clubs are not prepared to change, then we can’t force them. At the same time, we are experiencing many clubs who are making a real difference in their communities while growing their membership and perhaps those two points seem to be interlinked.

We are experiencing innovative concepts which have proven very successful in getting inactive people into sport and physical activity and some of these initiatives take place in community sports clubs. However, many do not involve our sports clubs.

Initiatives such as Last Man Stands and All-Star are great examples from cricket Powerleague and Walking Football demonstrate that you can get people to play football and ParkRun and Back To Netball demonstrate that you can people back into running and playing netball. So, it CAN be done, but how often are our community sports clubs involved with these initiatives?

Some governing bodies estimate that around 20% of their community sports clubs are what you could call ‘fit for purpose’. We call those clubs ‘gazelle clubs’. Should we focus our club support initiatives and our funding on those clubs? Over the years I have seen £ millions being spent on facilities for clubs which simply did not have the wherewithal to run these facilities in an enterprising and financially sustainable way. Result: Wasted £££ and lots of grief.

Sports Marketing Network (SMN) has been working with 4000 community sports clubs across the UK and in Denmark on behalf of governing bodies of sports, sports organisations, local authorities and others. We have experienced some fantastic community sports clubs, often run along the lines of successful social enterprises by innovative and dedicated people. However, we have also come across far too many clubs run by ‘diehards’, who were reluctant to change and just waiting for the next grant to arrive.

We now believe that the time has come for a UK – wide debate on the future of our community sports clubs and how we work with them and support them.

We are therefore suggesting that we start with organising a one-day conference called

Basic value is the direct income from membership fees and match/tournament fees.

That income is, assuming that the club is breaking even and still has membership capacity. So, assuming, your annual membership fee is £80.00 and the new member spends £25.00 in match fees, the net annual income is £105.00.

If that member is then a member of your club for six years the total basic lifetime value is 6 times £105.00 = £630.00.
If we look at this in a purely business sense – as, say, a mobile phone company might regard this information – we know that each we shall lose a few members/customers (members), so we are interested in the average period we keep them in the income over that period.
It then follows you can increase the value of that member either by encouraging them to spend more money at your club and/or staying on as a member for longer. As an example, if we get the member to attend the club summer ball at a profit of £25.00 and stay on for eight years instead of six, the lifetime value of that member is 8 times £130.00 = £840.00 (an increase of 33%).

Community Sports Clubs – their future and role
How do we best develop and deliver club support and change programmes which can make a real difference?

  • So, what is the role of our community sports clubs in providing great sports experiences?
  • How do our national governing bodies and other sport organisations best develop and deliver club support and change programmes which can make a real difference?
  • Could we learn from the social enterprise support programmes?
  • Many sports bodies have boards and councils which have members who have ‘worked their way up’ because of their involvement with their clubs. They may not be the people who are best prepared to set the change in motion which is required to help. How do we best introduce club innovation and enterprise mind-set and skillset into our elected boards?
  • Should we more open and honest about the differing ambitions and abilities across our clubs?

This conference is designed to bring together everybody who is involved with developing and supporting community sports clubs across the UK so they can share ideas and experiences.

The target audience includes national governing bodies of sport, County Sports Partnerships, local authorities, sports organisations, educational institutions, funders and others with an interest in increasing physical activity and developing ou community sports clubs.

April 2018
Svend Elkjaer
Sports Marketing Network
01423 326 660
svend@smnuk.com

Bringing everybody together with an interest in raising the profile of the great work that sport is doing in our communities developing even better work and initiatives…learning from best practice both within and outside sport

This event is not about policies and strategies. It focuses on best practice and provides thoughts, tools and to-dos. It provides opportunities for successful providers to highlight capabilities. Real stories and successes are to be told, lessons to be learned, and ideas and experiences to be shared on how to create a more vibrant, visible and viable Sport for Good sector