Are you player-centred? Or are you being run for the benefits of the coaches?

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Are you player-centred? Or are you being run for the benefits of the coaches?

Many traditional sports providers are struggling to attract and retain participants and players as they often focus on the talented and dedicated people and, sometimes deliberately, ignore the less talented and motivated.

We have seen cases where the coach of the under 12s football team wrote to the parent of a 10-year old informing him that his son would not be allowed to join his team for the coming season as he was not good enough.  He would, therefore, have to leave the club! (No, I am not making this up)

For another example have a look at this photo of Manchester City FC’s under 5s Junior Academy Elite team.  You simply cannot install that winning mentality early enough!  

We live in an increasingly diverse society and your club should reflect the community your serve – people from various ethnic and faith groups, people with disabilities (both mental and physical), demographics, etc. Being welcoming means that you are welcoming to everyone.

That under 12 player may have an 8-year old disabled sister who would like to play some football, that mum of two players may have a friend who also has two kids but is from the ‘wrong’ side of town, and so on.  Do you make a concerted effort to attract and welcome people from across your WHOLE community?  Trust me, its worth it and makes your club feel a better place

Too much coach traditional sports education is focused on coaching and not ensuring that the players are having fun and enjoying themselves, regardless of skills and talent. There is so much focus on ‘player pathway’ aimed at those talented players who can ‘progress’ onto county, regional and national levels.  There is little room and scope for the ‘clumsy’ 17-year old.
So, in order to engage those groups, there is increasing scope for the growing number sport for change and non-sport providers of physical activity who see sport and physical activity as a tool to engage people and communities.  They are focused on being inclusive, not competitive, on inclusion and diversity, not on creating winners,

Clubs with male dominance are more likely to be performance focused and less diverse
 
Research led by Ramon Spaaij at University of Victoria, Australia revealed that a focus on performance and competitiveness negatively affected junior sports clubs’ commitment to diversity and inclusive participation. Gender and a range of attitudes about diversity were also strongly related. On average, they found that men were more likely to support a pro-performance stance, be homophobic, endorse stricter gender roles, and endorse violence as a natural masculine trait. 
In addition, men were less likely to hold pro-disability attitudes. These findings suggest that the participation-performance tension and gender affect to what extent, and how, sports clubs engage children and young people with diverse backgrounds and abilities.

 

Is this your club/place?

So, what we are doing about the challenges of getting more people active, especially the ones do see themselves as being sporty?

In partnership with Dannielle Roberts at Proper Active, we have set up the #MoreThanSport Academy – providing training and support for Activity Growers to get more people active.  Here is an overview of the approach of the Academy:

We are about to launch our new 3-hour workshop The Welcoming Coach: How to engage with inactive people.

We will soon be announcing our new conference, What workforce is going to get Britain more active?, We are looking at a late November date, in Manchester.

The conference will cover topics such as

  • Is our current sporting workforce fit for purpose to get Britain more active?
  • How can we develop and encourage a new way of thinking and behaviour within the current workforce
  • How can we attract and support a new workforce who will come from outside the traditional sport and physical activity sector
  • How coaches can help deliver sport for change
  • New places to get people active: Active Hospitals, Active Parks, Active Workplaces, Active Care Homes
  • New people to engage with the inactive: NHS staff, social workers, police officers, social enterprises
  • Training and supporting coaches to engage with inactive people

 You can learn more about the #MoreThanSport Academy click here

If you want to learn more about to become more inclusive and diverse and engage with inactive people, get in touch

#MoreThanSport Academy Introductory Workshop Series

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A series of workshops introducing the core values of the #MoreThanSport Academy and providing practical examples of how to create positive environments that lead to positive experiences. Application is key, so all of our workshops are jargon free and packed with case studies and simple tools to help you put learning into practice.

House of Sport, 190 Great Dover St, London SE1 4YB

 

Are you engaging new audiences?

 

Welcoming environments for sport & physical activity

 

Friday 18th October 2019

9.30 am – 12.30 pm

 

 

Do you want to grow your great idea?

 

How to run your own sports enterprise

 

Friday 15th November 2019

9.30 am – 12.30 pm

 

 

Are you looking to achieve a wider purpose?

Partnering with the local community to achieve social outcomes

 

Friday 6th December 2019

9.30 am – 12.30 pm

 

Thoughts, tools and to-dos you can use – here and now!

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Grow Your Club – the guide

The indispensable guide on how you can make your club a welcoming hub for your community.

Thoughts, tools and to-dos you can use – here and now!

Based on Sports Marketing Network’s work with 4000 community sports clubs across the UK and Denmark this 52-page guide covers how community clubs can develop the enterprise culture and skills required and how to get the vision right and a clear vision of what their club is for. It will help clubs become vibrant through the activities and events the club creates, visible through its communication with members, volunteers, partners and the world at large thus creating a viable club.

It all starts with helping readers to understand how vital it is to develop a welcoming and enterprising culture.

It then focuses on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.You will learn how to run your club effectively and efficiently and how to develop new ways of working in order to generate new income streams.

Buzzing with all these ideas you will then learn how to attract and retain skilled and passionate volunteers who can help the club implement them.

No boring theory – just inspiring and proven thoughts, tools and to-dos you can use here and now!

Sports Marketing Network believes passionately that we need community sports clubs to prosper. They must become places where people will want to play and exercise and become engaged. They should generally become hubs for their communities, in short. beome places ‘which play a part of people’s lives’.

The Sports Club as a Community Sports Enterprise – the eight key strands
To be really successful, a club must focus on eight key strands and treat them with equal importance

 

  1. Vision and strategy – what are you for?
  2. Develop strong leadership and management
  3. Provide great sporting and consumer experiences
  4. Be for the community
  5. Be welcoming and vibrant
  6. Engage and communicate better internally and externally
  7. Generate income
  8. Getting things done through people
  9. How to overcome complacency and introduce real urgency

How to become #MoreThanAClub
A real Community Sports Club literally sits in the middle of its community and it can, and should. play a vital role for its community.

This can help the club:

  • Build a more active, inclusive and healthier community
  • Improve educational standards in your community
  • Create a safer and more cohesive community
  • Bring together community groups, institutions and associations

Welcoming clubs have more members and make more money 

Listen to people’s lives and adapt what you do, accordingly 

How to run a great Open Day at your sports club
Some key points to consider:

  • Think it through – why are you doing it?
  • People, people, people
  • Who is it for?
  • Make sure a great time is had by all
  • Share value with the community
  • Members ‘spread the word’ – offline/online
  • Welcome everybody
  • Be more than ‘just sports club’
  • Joint promotions with local media
  • Have a friendly point of contact
  • Use social media share the experience
  • Follow up, follow up

Enterprise and Innovation has to play centre stage at your club’s income generation 

From Membership Secretary to Club Grower

The eight Rs which will help grow your club –

Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue

How innovative events engage with the community and generate income

Would you, honestly and genuinely, recommend your club as a warm and professional place to volunteer? If not, why not

Introducing The Ten Ts for volunteer management

Grow your Club guide is one of seven guides in Sports Marketing Network’s Grow Your Club series of guides

The other guides include:

The Club as a Hub for the Community (available from 15th August)

Vision, Governance and Improvement at your sports club (available from 15th September)

Leadership, Management and Volunteers at Your Community Sports Club (available from 15th October)

How to Promote Your Club (available from 15th November)

Grow Your Club’s Income (available from 15th December)

More People at Your Club (available from 15th January 2018

Buy your copy of the Grow Your Club guide for just £19.50 and make your club vibrant, visible and viable
Or save £19.50 by ordering the whole set of seven guides and pay only £117.00 for the whole set.
Post and package included

To order your copies you can buy online or complete the pdf form and send to svend@smnuk.com 

Grow Your Club – the guide

Hits: 175

Grow Your Club – the guide

The indispensable guide on how you can make your club a welcoming hub for your community

 

Thoughts, tools and to-dos you can use – here and now!

Based on Sports Marketing Network’s work with 4000 community sports clubs across the UK and Denmark this 52-page guide covers how community clubs can develop the enterprise culture and skills required and how to get the vision right and a clear vision of what their club is for. It will help clubs become vibrant through the activities and events the club creates, visible through its communication with members, volunteers, partners and the world at large thus creating a viable club.

It all starts with helping readers to understand how vital it is to develop a welcoming and enterprising culture.

It then focuses on how clubs can become business-savvy and build and maintain positive relationships with new and existing partners. You will also be given the basic tools to promote your club and attract new members by using innovative ways of engaging with your customers and your community.

You will learn how to run your club effectively and efficiently and how to develop new ways of working in order to generate new income streams.

Buzzing with all these ideas you will then learn how to attract and retain skilled and passionate volunteers who can help the club implement them.

No boring theory – just inspiring and proven thoughts, tools and to-dos you can use here and now!

Sports Marketing Network believes passionately that we need community sports clubs to prosper. They must become places where people will want to play and exercise and become engaged. They should generally become hubs for their communities, in short. become places ‘which play a part of people’s lives’.

This guide is designed to help you to achieve that, so apply and enjoy !

Here are some of headlines and checklists from the manual:

The Sports Club as a Community Sports Enterprise – the eight key strands
To be really successful, a club must focus on eight key strands and treat them with equal importance:

1. Vision and strategy – what are you for?
2. Develop strong leadership and management
3. Provide great sporting and consumer experiences
4. Be for the community

5. Be welcoming and vibrant
6. Engage and communicate better internally and externally
7. Generate income
8. Getting things done through people

How to overcome complacency and introduce real urgency

How to become #MoreThanAClub
A real Community Sports Club literally sits in the middle of its community and it can, and should. play a vital role for its community. This can help the club:

1. Build a more active, inclusive and healthier community
2. Improve educational standards in your community
3. Create a safer and more cohesive community
4. Bring together community groups, institutions and associations

Welcoming clubs have more members and make more money
Listen to people’s lives and adapt what you do, accordingly.

How to run a great Open Day at your sports club
Some key points to consider:

1. Think it through – why are you doing it?
2. People, people, people
3. Who is it for?
4. Make sure a great time is had by all
5. Share value with the community
6. Members ‘spread the word’ – offline/online

7. Welcome everybody
8. Be more than ‘just sports club’
9. Joint promotions with local media
10. Have a friendly point of contact
11. Use social media share the experience
12. Follow up, follow up

Enterprise and Innovation has to play centre stage at your club’s income generation

From Membership Secretary to Club Grower

The eight Rs which will help grow your club – Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue

How innovative events engage with the community and generate income

Would you, honestly and genuinely, recommend your club as a warm and professional place to volunteer? If not, why not

Introducing The Ten Ts for volunteer management

Buy your copy of the Grow Your Club guide for just £19.50 and make your club vibrant, visible and viable

Or save £19.50 by ordering the whole set of seven guides and pay only £117.00 for the whole set.
Post and package included

To order your copies please

click here for the shop or

complete the form

or contact Svend Elkjaer on 01423 326 660 email svend@smnuk.com