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FAW Trust webinar series

Grow Your Club
#MoreThanAClub Enterprising Football Clubs across Wales

A new initiative from the FAW Trust helping develop more enterprising community clubs which can become vibrant, visible and viable hubs for their communities across Wales
Community sports clubs need to adopt a new mindset and learn a new skill set – taking the best from successful social enterprises and the hospitality sector. They have to recognise that sport operates in the experience business and that it is competing for people’s leisure time and money and has to attract people away from shopping centres, watching Love Island, apathy etc. by providing better experiences

Above you can view the slide show that is being used in the first sessions with the 12 focus clubs in the #MoreThanAClub programme.

You can also watch the video from one of Svend Elkjaer’s Grow Your Club workshops.

Leadership and management of your football club –

A 21-minute video and 12-page guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

More information

Successful leadership and management of the modern football club require delivery against sporting and social objectives while ensuring the financial sustainability of the organisation. Leaders and managers need a distinct set of skills to thrive in this context where clubs are operating in a competitive and changing environment. Very few clubs do not have a programme which supports coaches who want to develop new skills. That is not the case with the volunteers who are involved with the actual development and running of the club. Very few clubs actively look at how they can improve their leadership and management and, say, develop more efficient decision making (just look at the time it often takes to make even the simplest decisions in clubs). Hopefully, this webinar and guide can help you to improve the leadership and management at your club. This is not an exact science and each club and environment is different, so you will have to adapt the advice given here to your specific situation.

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Click to view Guide

More players at your football club –

A 24-minute video and 17-page guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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Community football clubs can play a significant role in people’s lives and provide great football and consumer experiences for all; talented or not, player or parent or casual or dedicated.

In order to attract more players community football clubs must become more welcoming and focused on the players and their welfare and ensure they are having fun and feel engaged. They must listen to people lives, communicate with them on their terms and in their language and ensure that they are more than just a football club.

We have been studying best practice across sports clubs across the UK and in many sports and we have found some, often simple, ways to get more people to play sport, in this case, football.

This webinar, supported by the guide will give you some thoughts, tools and to-dos on how to attract and retain more players of all ages, shapes and talent .

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More volunteers at your football club 

A 21-minute video and 18-page guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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 Too many football clubs are relying on the same people to do too much and are therefore putting too much pressure on too few people. At the same time, very few clubs make any concerted efforts to assess what skills they require and how to make themselves attractive to skilled and dedicated volunteers who can make a real difference. Hence, why the myth ‘you can’t get volunteers these days’ becomes the accepted truism.

But the good news is that we also experience many well-run clubs with a good structure, innovation, communication and motivation in place successfully recruiting and retaining skilled and passionate volunteers.

So, how do you develop a culture which welcomes new people into your club and ensures that everybody feels engaged and involved? This webinar will cover how your club can develop a volunteer-friendly culture and approach that will help you grow and become a place that everyone will want to become involved with.

It also includes various tools and to-dos. .

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Grow your football club’s income 

A 18-minute video and 18-page guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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The financial challenges of running a football club are obvious as the clubhouse constantly needs repair, the ground has to be maintained, the juniors want to go abroad for that important etc. Football clubs must develop a sustainable income model – getting away from the panicky Dash for Cash, literally begging for money.

The key is to look at the whole operation and ambition of your club and then identify and implement projects which can help grow your income to match your requirements. It is key to integrate the sporting aspects and ambitions and your income generation as you must ensure that all your club’s operations are financially sustainable. It mat sound like basic common sense, but I guess we have also seen examples where that was not the case! Hopefully, this guide can help you to improve the way you grow your club’s income. This is not an exact science and each club and environment is different, so you will have to adapt the advice given here to your specific situation. This is work in progress, so please do let us know how you are getting on.

Contact your regional Football Development Manager for any assistance you require with advice on growing your club’s income.

 

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How Your Football Club can Become a Hub for the Community
 

A 20-minute video and  guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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Great sports clubs work for and with their communities, and as a consequence, both parties benefit. They are in reality Hubs for their Communities. They link up their assets, skills and relationships with people, groups and institutions in their communities. They create Shared Value – a new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other.

This webinar and guide will help you to become well connected to your community and find a common purpose between your partners and yourself. You will be given advice on the best ways to work together, benefitting both parties and on how to make it easier to understand each other and benefit from doing so. It will also cover how you can best assess your potential for working with community partners – what are your assets, relationships and skills?

Participants will be introduced to the 12 Steps for Creating Shared Value, which they then can implement straight away.

 

Dates for your diaryThese webinars are all run on a Wednesday evening at 7.30 pm:

• Running an Open Day and Community Launch – 11th July

Any questions, just get in touch.

Kind regards

Svend

.

Contact your regional Football Development Manager for any assistance you require with advice on growing your club’s income.

 

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How to run a great Open Day at your football club 

A 20-minute video and  guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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An Open Day can be a fantastic opportunity to build relationships with your community, attract new people to your club and provide existing members with another, great experience.

Contact your regional Football Development Manager for any assistance you require.

 

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How to Raise the profile of your football club in your community

A 20-minute video and  guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

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How to Raise the profile of your football club in your community

Contact your regional Football Development Manager for any assistance you require.

 

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How to improve your club’s internal communication

A 20-minute video and  guide that you can use here and now

Delivered by Sports Marketing Network on behalf of FAW Trust

More information

How to improve your club’s internal communication

Contact your regional Football Development Manager for any assistance you require.

 

Click to view Webinar

Click to view Guide