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Grow Your Club Programme for you and your clubs

 

 

 

Grow Your Club – Bespoke Support Programme

 

Bespoke Support programme for you and your clubs –
Learn from best practice and ideas from community sports clubs across the UK and Scandinavia 

How to create vibrant, visible and viable community sports clubs which can help change people’s lives

 

 

 

 

Bespoke support and mentoring programme

We have to accept that community sports clubs are all different. Different in their outlook, skill set, outlook, ambition and so on…some want to develop into social enterprises whereas others just want to ‘play their sport in the way they also have done’. So we will have to accept that some clubs will not buy into to vibrant, visible and viable concept and that we should focus on those who want to become more vibrant, visible and viable.
In some cases, the ‘gazelle clubs’ will then become role-models for the ‘also-rans. which is why we advocate a ‘work-with-the -willing’ approach.
We have supported and mentored clubs of all shapes and sizes and have developed a clear understanding of how to engage, motivate and inspire volunteers.

How our Grow Your Club programme is helping community sports clubs to prosper

Community sports bodies and their clubs need to adopt a new mindset and learn a new skill set – taking the best from successful social enterprises and the hospitality sector. They have to recognise that sport operates in the experience business and that it is competing for people’s leisure time and money and has to attract people away from shopping centres, watching reality television, apathy etc. by providing better experiences.

Community sports clubs are also facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams…

In order to survive and grow sports clubs must ‘listen to people’s lives’ and develop new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must ‘speak people’s’ language’ and communicate with them in a modern and engaging way.

Some of our bespoke support programme partners

We see an increased desire to start afresh when considering these challenges and opportunities and also an understanding that a more holistic and integrated approach is required.
We have also seen programmes where sports bodies just signpost their clubs to various external providers of training and support and the whole project becomes confused and ‘messy’.
We also have to accept that community sports clubs are all different. Different in their outlook, skill set, outlook, ambition and so on…some want to develop into social enterprises whereas others just want to ‘play their sport in the way they also have done’. So we will have to accept that some clubs will not buy into the concept of being a vibrant, visible and viable club and that we should focus on those who can and will.
In many cases, the ‘gazelle clubs’ will then become role-models for the ‘also-rans.

You will have access to best practice from across community sport on how to develop more vibrant, visible and viable clubs, attract more people to your clubs, generate more income and welcome more volunteers

Delivered in different formats to suit you and your clubs

Background to the Grow Your Club Programme

Svend Elkjaer holds an MBA from Copenhagen Business School and had a successful career in the media and events industry both in his native Denmark and in Britain.

In 1999 he started his own marketing consultancy in Bedford and soon after he got involved with Bedford Athletic Rugby Union Club (‘The Ath’) as a volunteer Commercial Manager. Using the techniques and skills acquired during his business career he started organising Danish Lunches, Ladies Lunches and Corporate Sevens rugby tournaments, to name but a few activities. Gradually the club became a more welcoming place whilst increasing its income.

When The Ath 1st XV played other clubs in the National Leagues Svend would share ideas and experiences with his counterparts at the opposing clubs.

He then also learned that there is little difference between different clubs and sports as how to attract new members and retain the existing ones, grow sponsorship revenue, increase your attendances, improve the social life of the club, increase media coverage, benefit from new technology and introduce new revenue streams etc.

He then decided to launch an organisation where community sports providers could share best practice on how to become vibrant, visible and viable…hence the Sports Marketing Network.

Since 2005 more than 4,000 people from clubs, County Sports Partnerships, governing bodies, leisure centres, community groups and other activity providers have participated in SMN’s seminars and events.

SMN has also advised, consulted and run training programmes for a number of organisations and public bodies including the RFU, FA, , England Volleyball, Sport Wales, England Handball, Welsh Rugby Union, Badminton England, Cricket Scotland, British Gymnastics, England Squash, Rugby Football League, Football Association of Wales, England Athletics, Universities, a couple of dozen County Sports Partnerships and 45+ local authorities from Liverpool to Bolsover.

Watch this video which introduces the Grow Your Club programme

Svend Elkjaer holds an MBA from Copenhagen Business School and had a successful career in the media and events industry both in his native Denmark and in Britain.

In 1999 he started his own marketing consultancy in Bedford and soon after he got involved with Bedford Athletic Rugby Union Club (‘The Ath’) as a volunteer Commercial Manager. Using the techniques and skills acquired during his business career he started organising Danish Lunches, Ladies Lunches and Corporate Sevens rugby tournaments, to name but a few activities. Gradually the club became a more welcoming place whilst increasing its income.

When The Ath 1st XV played other clubs in the National Leagues Svend would share ideas and experiences with his counterparts at the opposing clubs.

He then also learned that there is little difference between different clubs and sports as how to attract new members and retain the existing ones, grow sponsorship revenue, increase your attendances, improve the social life of the club, increase media coverage, benefit from new technology and introduce new revenue streams etc.

He then decided to launch an organisation where community sports providers could share best practice on how to become vibrant, visible and viable…hence the Sports Marketing Network.

Since 2005 more than 4,000 people from clubs, County Sports Partnerships, governing bodies, leisure centres, community groups and other activity providers have participated in SMN’s seminars and events.

SMN has also advised, consulted and run training programmes for a number of organisations and public bodies including the RFU, FA, , England Volleyball, Sport Wales, England Handball, Welsh Rugby Union, Badminton England, Cricket Scotland, British Gymnastics, England Squash, Rugby Football League, Football Association of Wales, England Athletics, Universities, a couple of dozen County Sports Partnerships and 45+ local authorities from Liverpool to Bolsover.

Other related Services

Conferences

SMN’s suite of conferences is renowned for being highly topical and focused on sharing best practice. They enable delegates to learn and exchange ideas on how they can develop and improve the way they run community sport and physical activity.

 

 

Projects and Partnerships

SMN partner with a wide range of major sports, community and leisure organisations across the UK and Scandinavia. Partnership projects include conferences, study tours, training and support and inspiration.  Each partner is different and each project is different and we adapt and develop bespoke services.

 

What people say

An excellent workshop last night in Ewloe. Really, really enjoyed it and also gave me and our club a lot of ideas and also what to think about moving forward

Johnstown Youth

Absolutely fabulous evening – a great opportunity for all football clubs across Wales

Buckley Town FC

Many thanks for your inspirational workshop last night

Broughton Park FC

Svend Elkjaer

CEO

SMN is a hands-on enterprise which has developed a number of innovative concepts, we speak honestly, encourage creativity, have an eye on the bottom line, we make community sport better and we (we have been told) are fun to work with!