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Successful leadership and management of the modern community sports club require delivery against sporting and social objectives while ensuring the financial sustainability of the organisation. Leaders and managers need a distinct set of skills to thrive in this context where clubs are operating in a competitive and changing environment.

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Sport for Change and Social Good

Sport for Change and Social Good Workshops    How you can change people's lives through sport and physical activity in a vibrant, visible and viable way   A series of workshops for professionals and volunteers held across the UK   Providing thoughts, tools and to-dos...

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The Activity Grower Academy

The Activity Grower Academy Innovative training and support to get more people active All across the country, we are all wanting to more people physically active. To be successful it will require a more innovative and enterprising approach than is currently observed...

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Are you wise²

Are you wise²  Welcoming, Innovative, Community-focused, Engaging and Enterprising   Through Sports Marketing Network’s work and contacts with literally hundreds and hundreds of sports providers from across all sports and different types of organisations,...

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Volunteer recruitment and retention

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Too many clubs are relying on the same people to do too much and are therefore putting too much pressure on too few people. At the same time very few clubs make any concerted efforts to assess what skills they require and how to make themselves attractive to skilled and dedicated volunteers who can make a real difference. Hence, why the myth ‘you can’t get volunteers these days’ becomes the accepted truism.

Promoting your club/sport

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Successful clubs do engage and communicate with users, members and other stakeholders using a number of tools, often involving members and their networks, thus reaching much wider audiences at almost no cost. They embrace the changes and work with them and not against them.

Hub for the community

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Great sports providers work for and with their communities, and as a consequence, both parties benefit. They are in reality Hubs for their Communities. They link up their assets, skills and relationships with people, groups and institutions in their communities. They create Shared Value – a new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other.

Innovation and enterprise

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We must listen, share and learn from best practice from community sport, physical activity, community engagement, hospitality, digital marketing and ethnic and faith bodies and beyond. And when we then adapt what we see to our own circumstances, use our own passion, determination and skills, then we all become at better what we do.