Hits: 22

Promoting your club/sport

In a world where competition for people’s attention is intensifying by the minute community sports clubs and other providers have to work harder and smarter to become visible and stay visible

Promoting your club/sport

 In a world where competition for people’s attention is intensifying by the minute community sports clubs and other providers have to work harder and smarter to become visible and stay visible.
The days of putting up a couple of posters in libraries and leisure centers and thinking
‘job’s done’ are long gone

Successful sports organisations do engage and communicate with users, members and other stakeholders using a number of tools, often involving members and their networks, thus reaching much wider audiences at almost no cost.

They embrace the changes and work with them and not against them

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Three social media lessons for community sport

Hits: 69We are indeed seeing an increase in the number of community sports providers who are active on social and digital media and an improvement in the innovation and sophistication that many demonstrate when it comes to connecting with people. But…for many clubs, leisure centres and other providers there are still a long way to […]

Cricket Scotland introduce new categories to their Club Awards

Hits: 76Cricket Scotland was extremely proud to celebrate the achievements of some of their clubs and volunteers at last week’s revamped Last Man Stands Club Awards. In line with the ethos of the Thriving Clubs programme, which is being delivered by Sports Marketing Network (‘SMN’), this year’s awards has seen a change in direction with […]

Growing sport and club membership and participation – mutually exclusive or the dream ticket?

Hits: 73How to design membership programmes and formats, which can help people to stay within sport and also help, directly and indirectly, to grow the income of clubs and governing bodies. “If you don’t like change, you’re going to like irrelevance even less” General Eric Shinseki, former chief of staff for the US Army  People’s […]

Let’s spread the word about the great impact that sport can have on our communities

Hits: 53It’s time for people and bodies involved with what is known as ‘Sport for Development’ (SfD’) started blowing their trumpets better and louder. Tell your stories of how you are helping people and communities to grow. 6th April (Easter Monday) has been designated as the International Day of Sport for Development and Peace #sport4betterworld. […]

Opportunity for community sport and physical acivity providers to deliver under personal health budgets

Hits: 20Patients with long-term conditions, serious mental health conditions or learning difficulties will be given control of their own budgets to improve their health and care from April next year, the NHS England chief executive Has announced announce later today. Clinical Commissioning Groups and local authorities will fund personal health budgets for patients, which will be key […]

Links to the categories library

Volunteer recruitment and retention

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Too many sports clubs and providers are relying on the same people to do too much and are therefore putting too much pressure on too few people.  At the same time, very few make any concerted efforts to assess what skills they require and how to make themselves attractive to skilled and dedicated volunteers who can make a real difference. Hence, why the myth ‘you can’t get volunteers these days’ becomes the accepted truism. But the good news is that we also experience many well-run bodies with a good structure, innovation, communication and motivation in place successfully recruiting and retaining skilled and passionate volunteers.

Promoting your club/sport

Category information

In a world where competition for people’s attention is intensifying by the minute community sports clubs and other providers have to work harder and smarter to become visible and stay visible. The days of putting up a couple of posters in libraries and leisure centers and thinking ‘job’s done’ are long gone. Successful sports organisations do engage and communicate with users, members and other stakeholders using a number of tools, often involving members and their networks, thus reaching much wider audiences at almost no cost. They embrace the changes and work with them and not against them.

Leadership and management

More details

Successful leadership and management of the modern community sports organisation require delivery against sporting and social objectives while ensuring the financial sustainability of the organisation. Leaders and managers need a distinct set of skills to thrive in this context where clubs are operating in a competitive and changing environment. Too many bodies are relying on the same people to do too much and are therefore putting too much pressure on too few people. At the same time, too few sports providers make any concerted efforts to assess what skills they require and how to make themselves attractive to skilled and dedicated volunteers who can make a real difference. Hence, why the myth ‘you can’t get volunteers these days’ becomes the accepted truism. At the same time, we experience many well-run providers with a good structure, innovation, communication and motivation in place successfully recruiting and retaining skilled and passionate volunteers.

Innovation and enterprise

Details

Increasingly sport and physical activity in the community is being delivered by people and organisations which operate in parallel with the traditional school and club sports providers. These Community Sports Enterprises, operating either as social or commercial enterprises, are often run by people who have spotted a need or opportunity at their local level and decided to provide a service to fill that gap. These community sport providers include sport camp organisers, coaching agencies, community sports trusts, organisers of five-side football (and other shorter versions of team sport), BMX facilities in converted factories, gymnastics/trampoline providers in former warehouses, youth or senior citizen groups, community-owned and managed facilities and many more types of providers. Of course, many of our community sports clubs are indeed run by community sports entrepreneurs,

Hub for the community

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Great sports providers work for and with their communities, and as a consequence, both parties benefit. They are in reality Hubs for their Communities. They link up their assets, skills and relationships with people, groups and institutions in their communities. They create Shared Value – a new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other.

 

Growing income

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The notion that a community providers is indeed an enterprise which has to attract, serve and retain customers and make a surplus whilst fulfilling its sporting and community objectives is something that many clubs will need help to embrace. Sports providers must develop a sustainable income model – getting away from the panicky Dash for Cash often running around literally begging for money. The key is to look at the whole operation and ambition of your organisation and then identify and implement projects which can help grow your income to match your requirements, including generating cash reserves for replacements and developments. Community sports providers must demonstrate the creativity and commercial awareness to ensure they are sustainable

Welcoming

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There are too few activity providers where the whole culture is focused towards creating an atmosphere where new people are welcomed. Interestingly, such places can often be very welcoming when you have first been introduced We are becoming ‘demanding customers’ therefore to increase sports participation we simply must make clubs, leisure centres and activity providers more welcoming places which provide really great experiences Being welcoming is about developing and maintaining a culture where everybody talks to each other, being long-standing members or newcomers or guests. Where different people with different needs all feel they are being looked after and where members, parents, supporters, staff and volunteers are all focusing on creating great sporting experiences.

Becoming more active

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Unless you create positive and inclusive experiences within inclusive environments, then there is no common ground on which to bring people together. These environments should furnish all participants with a sense of value and equality. People have a variety of abilities and levels of interest in sport and physical activity, which means it can represent as much a source of division as it can a means to unity if not positioned correctly. It must be carefully considered who makes up the chosen communities and their relationship with sport, otherwise, you can only bring together people who are good at and like sport and not reach those who don’t.

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