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Welcoming and enterprising parks and green/blue spaces
An informative and engaging free webinar

#MoreThanAPark

  5th November 2020 2pm GMT

Developing vibrant, visible and viable green/blue places for all

Putting parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger – socially, economically and environmentally.

However, not all groups in society seem to embrace parks and green/blue spaces and they feel excluded from or afraid of – parks and green/blue spaces in urban areas has been available for many years and is being added to all the time. We also have to accept that the design of parks and green spaces perpetuate feelings of alienation and exclusion for some.

These groups are the same one which is less active and experience health inequalities.

Post Covid-19 this context also creates an opportunity to put parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger – socially, economically and environmentally.

We also appreciate that budgets for the sector have seen a steep decline and there is increasing pressure for managers to deal with an increasing number of visitors and smaller budgets. As a result, often time and resources spent on income generation, marketing, community engagement and customer services are almost non-existent.

So, this free webinar will provide you with thoughts, tools to-dos to develop vibrant, visible and viable green and blue spaces for the whole community.

The webinar will cover areas such as

  • How to connect with and attract under-represented groups by working with Community Connectors and engaging with new partners across the community
  • How to use digital communication to excite potential visitors and users about the great experiences and benefits visits can bring and to give them a few tips of the expected behaviour
  • How to developing environmentally and sustainable, income-generating events that will also attract new users and visitors
  • Raising the profile of parks and green/blue spaces using social media
  • Engaging with new, young digitally-savvy volunteers who can also bring new ideas and connections to the sector
  • How to develop our parks into becoming community hubs and become #MoreThanAPark
  • How to run an Open Day and Community Launch
  • How to best assess your potential for working with community partners –   what are your assets, relationships and skills

Throughout the webinar, you will be presented with best practice case-studies on how managers of blue and green spaces have developed successful initiatives in this area.

This innovative webinar is aimed at representatives from wildlife trusts, parks, social and sports development and other departments at our local authorities, social prescribers, public health, trusts, social enterprises, community groups and health and wellbeing bodies.

It’s fascinating to see this link between exposure to nature and better health and wellbeing.

However, with the pressures currently facing primary care, many GP practices can’t spend the necessary time with a patient to link them with the most appropriate activity.
Research also indicates that many GPs are not familiar with local opportunities for prescribing outdoor activities

One can then discuss whether the providers should develop a higher profile and a better relationship with prescribers and/or should improve their outreach to providers?
Research into shinrin-yoku – Japanese forest bathing – for instance, suggested that various psychophysiological benefits can be gained from merely sitting passively in natural versus urban settings.

There are many ways of motivating and taking physical activity specific to local people in their local parks, green spaces or waterways.

There is no generic template for a good park or green space. The connections between experiences of nature, including diverse trees, plants and wildlife and mental wellbeing are strong. A green space that only serves as a children’s playground or a football training ground is not fulfilling its potential,
Also, while green spaces are important we should remember that ‘blue space’ matters too. Rivers, lakes and canals are all great places for people to enjoy paddlesports, swimming or just being near the water.

However, with the pressures currently facing primary care, many GP practices can’t spend the necessary time with a patient to link them with the most appropriate activity.
Research also indicates that many GPs are not familiar with local opportunities for prescribing outdoor activities

One can then discuss whether the providers should develop a higher profile and a better relationship with prescribers and/or should improve their outreach to providers?
Research into shinrin-yoku – Japanese forest bathing – for instance, suggested that various psychophysiological benefits can be gained from merely sitting passively in natural versus urban settings.

There are many ways of motivating and taking physical activity specific to local people in their local parks, green spaces or waterways.

There is no generic template for a good park or green space. The connections between experiences of nature, including diverse trees, plants and wildlife and mental wellbeing are strong. A green space that only serves as a children’s playground or a football training ground is not fulfilling its potential,
Also, while green spaces are important we should remember that ‘blue space’ matters too. Rivers, lakes and canals are all great places for people to enjoy paddlesports, swimming or just being near the water.

Main presenter Svend Elkjaer

Svend is Founder/Director of the Sports Marketing Network which is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

Guest presenter, Natalie Ganpatsingh

Natalie is Founder/Director of Nature Nuture CIC whose mission is to support wellbeing and wildlife by connecting people with the urban parks, woodlands and waterways on their doorsteps. They partner across the conservation, education and health sectors to design interventions that support health and nurture communites who look after their local nature spaces.
Natalie believes that a big part of the solution lies in unleashing the symbiotic relationship between people and nature. She believes that people need nature, nature needs people and that there are multiple conduits to nature including the creative arts and technology.
In 2019 Nature Nuture won the national Institute of Outdoor Learning’s ‘Community Development Award’.
Natalie is a pilosopher, artist and Forest School Leader on a mission to connect urban communities with the nature on their doorstep.
 
She is a Fellow of the Royal Society of the Arts and a a member of Natural England’s ‘National Outdoors for All Working Group’ coordinated by Natural England.