Are you ‘just sport’ or are you #MoreThanSport?
That distinction determines your Scope, Partners, Income and Impact –
in other words: Grow your SPI²
Sadly, we still come across (too) many sports bodies, clubs and coaches who only see the world through the lens of ‘sport’, ‘winning’ and ‘performance’. They think that the whole world should support and play the real, traditional versions of their sport that they have been practising and training for ages.
They only see their players as ‘sports’ people and have little interest in the rest of their lives. The notion that sport should play a wider role in our communities and in people’s lives is an anathema to them. And yet they are the first to call for more funding and support for their sport and they are convinced that if only the BBC showed their sport day in and day out everybody would be really excited and rush down to their clubs. Forgetting that the environment they provide to newcomers is often rather unwelcoming, especially to the less talented and able.
The good news is that we are experiencing an increasing number of bodies and clubs and other providers of sport who are benefetting considerably from adapting a broader outlook and deliver more than sport.
So, how they do that?
What is the process like?
Firstly, broaden you must broaden your scope and get everybody behind that you are a place for everybody.
Yes, you will have people within your board who don’t like change.
But as the quote below states
A couple of examples from the real world