Project Kickstart Cymru Getting started in the ‘new normal’ world 

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Getting Wales moving, involved in sport and physically active in the ‘new normal’ world

An initiative designed to inspire and support the community sport and physical activity sector in Wales to modernise, become more digital, collaborate amongst themselves and with the non-sports partners and play a bigger role in the community they serve post the pandemic

Webinars
11th March, 15th April, 13th May, 17th June 2021

Conference 13th July 2021 

In Partnership with:

The coronavirus crisis has presented us with challenges and changes to all aspects of our lives and the way that our community sports bodies and providers operate and will be operating in the future.

A key question is how the new ‘normal’ going to look like and how do we respond.

Will the way that we enjoy sport and physical activity be changing and, if so, how can we adapt to that?  We are already experiencing many changes in people’s behaviour in the way we exercise (or not) and we are also seeing many great examples of community spirit, some of them, but perhaps not enough, coming from community sport.

Many community sport and activity providers are in danger of not playing a big enough role in people’s lives right now and are not at the front of people’s minds.  When all this is over and people’s habits have changed those who were visible during the crisis will have a much bigger chance of regaining, or even improving, their reputation and standing in their communities. 

And how ready are you to adapt and change your offering, service and way of delivery?  Do we listen and learn?

There is now a strong need to reimagine and reinvent to focus on new thinking and innovation within community sport and physical activity. But the question is who and how this innovation should be developed and delivered. Do we expect our existing providers and bodies to quickly adapt and develop an innovation culture and start thinking ‘young’ and become positive disruptors to themselves?  Or do we expect the emergence of many new innovators who will develop and deliver these exciting initiatives? Where will they come from? How will they be regarded by the incumbents? 
How do we transform our sports facilities into real hubs for their communities that attract more inactive people in a vibrant, visible and viable way? For some that will require a completely new way of thinking going from facility management to facility enterprise.
As well as money, for this fantastic opportunity to be fully realised considerable elements of motivation, inspiration, learning and developing will be required.

 This is why we are proposing:

Project Kickstart Cymru

How to deliver enterprising community sport and facility enterprise in the new ‘normal’ world
Strategies, policies, experiences, real stories and successes to be told,
lessons to be learnt, ideas and experiences to be shared.

 
This programme will be serving::

  • Sports bodies, providers and clubs developing new formats, tools of engagement and communication, community partnerships, income streams and use of digital media  
  • Sports facilities/leisure trusts/local authorities transforming themselves into community hubs which are attractive and welcoming to the whole community and not just active people by becoming #MoreThanSport 
  • Community/non-sport organisations, such as housing, patient associations, park authorities,  the social business and enterprise sector, health boards and outdoor recreation providers who are using their engagement and connection with their communities to activate and engage local residents
  • National organisations/|Higher and Further Education bodies – those that support the activators, the doers and the innovators.  – such as Sport Wales, National Resource Wales, Public Health Wales, Universities, Colleges, Colegau Cymru, Wales Co-operative, Social Business Wales, etc…

The programme will ask questions such as:

  • How do we engage with the many inactive people who are not active through conventional methods and channels? Do we need new partners and providers and what role can the current sports bodies play?
  • How do we engage the local community and promote community leadership and play our part in the fabric of our local communities? How do we develop and deliver an innovative range of sporting and physical activity opportunities, attracting people of all ages and abilities?
  • How do develop an environment that encourages, inspires and supports people to be active?
  • How do we bridge the gap between ‘sport for sport’s sake’ and ‘sport for change’ and ensure that there is a common vision across all parts of the sector in Wales?
  • How do we encourage social and commercial entrepreneurs to step forward and become part of this new movement and help to develop innovative solutions?
  • How do we help the current providers and bodies to become more innovative and enterprising and to start thinking ‘wrong’?
  • What does community sport look like in the future? How can our community sports providers change and adapt to be relevant in a changing world?
  • Sport or physical activity – is there a difference and does it matter?
  • Who is going to get the inactive active?  How do we develop a more welcoming and relevant workforce?
  • How do the health sector view sport and physical activity?  How can the two collaborate to get more Welsh people moving?
  • What is the role of the modern governing body of sport? Just running their sport or being a community partner or something in between?
  • How do we encourage innovation and enterprise to develop new initiatives to get more people active?
  • What does real success look like?

The programme – four monthly webinars and a one-day conference

4 Webinars
The one-hour webinars will feature an overview and introduction from the organisers and then feature one or two presentations and case studies from providers and organisations from across Wales. 

  • Introducing Project Kickstart Cymru Getting started in the ‘new normal’ world 1 pm BST 11th March 2021
  • How to embrace technology and build on people’s new habits 1 pm  BST 15th April 2021
  • Community Engagement – how to become a real community partner and #MoreThanSport 1 pm BST 13th May 2021
  • Developing an innovative and enterprising approach 10 am BSTon 17th June 2021

Conference
13th July 2021

 
This conference will bring together all the providers and bodies with an interest in reimagining and reinventing how Wales can move forward and create a more healthy, active and engaged Wales in the ‘new normal’ world.
 

Fees
 
The first webinar is free to attend.  
The next three webinars all together cost £35 to attend (£30 for members of the Sports Marketing Network.

To attend the actual conference, and the three webinar costs £155.00 (£130 for members of the Sports Enterprise Network)

The organisers

Tom Overton – is a highly experienced sport, physical activity and community development professional and has more than 20 years’ experience working in various roles across the public sector – most recently as a senior leader in Sport Wales as Head of Community Sport and strategic lead for governance and leadership.
 He brings considerable experience of the sport and physical activity landscape across the UK and detailed knowledge and understanding of the public sector and political landscape in a devolved context; particularly the broader impact that sport has in tackling inequalities and delivering wider social outcomes.

He has recently set up a bespoke consultancy, ‘Dysgu’, to support individuals and organisations to be the best they can be. His recent/current clients include sportscotland, Torfaen Leisure Trust, FAWT, Cardiff City – House of Sport, Bridgend County Borough Council and the Active Black Country Sports Partnership. He is also a part-time lecturer at undergraduate and postgraduate level with the University of South Wales & Cardiff Met and a non-exec director with Welsh Athletics and Show Racism the Red Card. It’s all about people!

Sports Marketing Network, run by Svend Elkjaer, is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

Welcoming and enterprising parks and green/blue spaces

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Welcoming and enterprising parks and
green/blue spaces

4 webinars
19th February, 19th March, 16th April 21st May 2021

Conference
16th July, 2021
Midlands Arts Centre, Birmingham

Developing vibrant, visible and viable
green/blue
places for all
 #MoreThanAPark  #OutdoorEnterprise

The Natural Health Service – an innovative
collaboration focusing on what the great outdoors can do for our bodies and minds

Putting parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger – socially, economically and environmentally. 

However, not all groups in society engage with parks and green/blue spaces. These groups are often those less active and experience a range of health inequalities.

Does the design of parks and green spaces alienate and exclude some groups? Does the design of traditional sport and outdoor recreation in these spaces perpetuate the problem?

Post Covid-19, this context also creates an opportunity to put parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger; making the most out of our green and blue infrastructure.

We also appreciate that budgets for the sector have seen a steep decline and there is increasing pressure for managers to deal with an increasing number of visitors and smaller budgets. As a result, often time and resources spent on income generation, marketing, community engagement and customer services are limited. How can we raise the profile of green/ blue space and co-create solutions across sectors?

 

So, this webinar series and conference will provide you with thoughts, tools to-dos to develop vibrant, visible and viable green and blue spaces for the whole community.
The series will cover areas such as:

Throughout the series you will be presented with best practice case-studies on how managers of blue and green spaces have developed successful initiatives in this area.

This innovative series is aimed at representatives from wildlife trusts, parks, social and sports development and other departments at our local authorities, social prescribers, public health, trusts, social enterprises, community groups and health and wellbeing bodies.

Welcoming and enterprising parks and green/blue spaces 10 am  BST 19th February
An informative and engaging free webinar

#MoreThanAPark #OutdoorEnterprise
Natalie Ganpatsingh, Founder, Nature Nurture CIC
Svend Elkjaer, Founder, Sports Marketing Network

This webinar will introduce the participants to the many opportunities that exist for developing more innovative and enterprising ways of attracting more people, from all parts of society to access and enjoy the outdoors.
Natalie Ganpatsingh and Svend Elkjaer will draw upon their considerable experience and expertise in developing and delivering programmes and initiatives which can make a real difference for our green/blue places.
 

The webinar will also introduce participants to the rest of the Natural Health Service webinar and conference programme.

3 one-hour Welcoming and enterprising parks and green/blue spaces webinars 

3 webinars, Friday 19th March , Friday 16th April and Friday 21st May 2021 10.00 am BST

#MoreThanAPark #OutdoorEnterprise
Natalie Ganpatsingh, Founder, Nature Nurture CIC
Svend Elkjaer, Founder, Sports Marketing Network

How to develop our parks into becoming community hubs, addressing health inequalities and become #MoreThanAPark 10 am  BST 19th March 2021

How to best assess your potential for working with community partners – what are your assets, relationships and skills?
Parks should be for the people and their communities. Successful green/blue places embrace and welcome everybody around them and are designed to engage a range of groups and reduce health inequalities. How can we forge partnerships between local authorities, community and conservation groups, to support local stewardship of these spaces for people and wildlife? Well managed parks help reduce inequalities and bring people together, including new audiences.

This webinar will draw upon experiences from people in trhe UK and across the world, involved with creating community-based outdoor spaces that are welcoming, inclusive and diverse places for long-standing users as well as newcomers.  

How to develop environmentally and sustainable, income-generating initiatives that will also attract new users and visitors 10 am BST  16th April  2021

Outdoor spaces that run carefully-designed events and initiatives can often the income required to maintain, improve and develop their facilities.  In many cases do we also see those attract new visitors and users and help change some of the perceptions of green/blue places amongst some non-users.

This webinar will also cover how blue/green spaces can support the local economy and run festivals, concerts, competitions…carefully staged respecting the environmental sustainability of the outdoors.

How Silkeborg, Denmark’s Outdoor Capital are growing  10 am  BST 21st May 2021
Heiko Buch-Illing, CEO, Silkeborg Outdoor Institute

Silkeborg is the self-pronounced outdoor capital of Denmark and is in the process of accelerating this position to attract even more outdoor-enthusiasts to Silkeborg.  The Council will now transform the outdoor into something that is more than just tourism, but something that plays a central role in the Council’s vision, and the development and outdoor strategy

The Council has now established the Outdoor Institute whose session is to act as the outdoor potential facilitator. They believe that the outdoors has a great unrealised potential as a driver for the enhancement of health, education and well-being, and by gathering the top minds we work towards realizing this potential.
The Institute acts as a facilitator between researchers, practitioners and business to deploy the best practices within the domain

Heiko will cover how best to develop a more wide-ranging and enterprising outdoor sector and engage with new partners and providers.

Throughout the webinars, you will be presented with best practice case-studies on how managers of blue and green spaces have developed successful initiatives in this area.

These innovative webinars are aimed at representatives from wildlife trusts, parks, social and sports development and other departments at our local authorities, social prescribers, public health, trusts, social enterprises, community groups and health and wellbeing bodies

Natalie is Founder/Director of Nature Nuture CIC whose mission is to support wellbeing and wildlife by connecting people with the wild spaces on their doorsteps. It is an award winning community organisation, enabling people to connect with wild spaces
They believe that a big part of the solution lies in unleashing the symbiotic relationship between people and nature. They believe that people need nature, nature needs people and that there are multiple conduits to nature.

In 2019 they won the national Institute of Outdoor Learning’s ‘Community Development Award’.
As well as running Nature Nurture she is the Nature Lead for Dr. William Bird’s company Intellint Health  Her role is to co-design interventions to help people people maintain physical activity in urban nature, as a legacy to the Beat the Street mass participation physical activity programme. 

Svend is Founder/Director of the Sports Marketing Network which is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

Sports Marketing Network, the organisers

Sports Marketing Network is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

 

If you want to discuss how you can develop social innovation in sport, please get in touch.
Svend Elkjar +44 (0) 1423 326 660 svend@smnuk.com

Community Football Summit 2021

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Bringing together everyone involved with developing and delivering grassroots football in the new normal world
 
Webinars
16th February, 16th March, 13th April, 18th May 2021
 
Conference
24th June 2021, Technique Stadium, Chesterfield FC

A myriad of community football providers and formats – adapting to new habits, technology and lifestyles

Community and grassroots football play a huge role in people’s lives, in sport and our communities.  Whether played in a traditional club, a community setting, a small-sided facility or somewhere else, or even online, football has the scope to engage with more people than any other sport.
Following on from the Covid-19 pandemic and the lockdown community football is facing some huge challenges but also some big opportunities for providing great football experiences delivered in many different ways, in unusual places creating new experiences and communities. The developments of the changes have been accelerated by the corona crisis.  

There is a wide range of providers and settings with different focus whether it is talent pathways, social integration or fun and enjoyment and it seems that there is precious little dialogue and engagement between the various providers of community football.

We are seeing an increase in the different formats of football, be it futsal, footgolf, walking football, e-football or freestyle and they are all attracting players from a wide range of backgrounds, dedication and talents. It has been estimated that more than 50% of football is played away from clubs.

There is also a wide range of football for change programmes where football is used as a lever to engage with disengaged groups to improve people’s health, educational attainment, and social inclusion.  They are often delivered by dedicated community groups and others who see football as a means to an end and not ‘just football for football’s sake’.

For the football governing bodies all these developments represent huge challenges and opportunities. Should they ignore them and stick with the traditional formats and clubs as the main providers or should they embrace all these developments and even consider to coordinate them all is a question which is important to community football at all levels.

So this is an exciting, innovative and flourishing sector with a larger number of different groups and providers involved, often doing great work, but with relatively little cross-sector engagement and communication. Until now – a connected grassroots football sector is what the Community Football Summit is trying to achieve.

Bringing grassroots football together

The Summit will bring together people with an interest in community football from across a wide range of groups and bodies together. They will learn from each other, share ideas and experiences and develop new partnerships all to build a vibrant, visible and viable community football sector.

Who should attend the Community Football Summit
Football governing bodies, schools, colleges, community groups, coaching companies, holiday camp organisers, football for change organisations, club representatives, charities, coach developers and leisure trusts.

Webinars and conference – all useful, practical stuff

 The four one-hour webinars will bring together anyone interested in developing a stronger network and skills base together with case studies and presentations from the grassroots football scene
culminating in a one-day conference (observing the COVID-restrictions at the time).

4 interactive and engaging webinars

Fees

The first webinar is free to attend.

The next three webinars cost £45 to attend (£35 for members of the Sports Enterprise Network (SEN)
To attend the actual conference, and the three webinar costs £155.00 (£130 for members of the Sports Enterprise Network)

Community football in the ‘new normal’, 16th February 2021 10 am BST
Svend Elkjaer, Founder, Sports Marketing Network

3 Webinars 

Community football focusing on the person 16th March, 10 am BST
Svend Elkjaer, Founder, Sports Marketing Network
Joey Peters, Founder, Game Play Learn Game Play Learn | Learning Through Games and Sports

Bringing back the joy to children’s sport 13th April 2021, 10 am BST
Svend Elkjaer, Founder, Sports Marketing Network
Ken Willner, Founder, Yellow for Yelling Yellow for Yelling

Community football for all, regardless of background or health 18th May 10 am BST
Svend Elkjaer, Founder, Sports Marketing Network
Abdulsalam Juma, Project Officer, One Culture Football One Culture Football

The organisers

Sports Marketing Network (SMN) is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.
We have been described as positive disruptors and we have worked with a wide range of sport, physical activity and community organisations helping them to adapt, change and become better equipped to the changing landscape.
More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.
Thousands of people involved with community sport and physical activity across the UK and Scandinavia have participated in one of our ‘hot topics’ conferences covering issues such as Innovation and Enterprise in Community Sport, More Disabled People into Sport, More Girls into Sport, Britain’s Active Parks and A Healthier Nation through Sport and Physical Activity, to name a few…

The Community Sports Volunteering Summit 2021

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The Community Sports Volunteering Summit 2021

Four webinars and a one-day conference on managing, enabling and inspiring the volunteer workforce in community sport in the ‘new normal’

Webinars

17th February, 17th March, 14th April, 19th May 2021
 
Conference
1st July 2021, Technique Stadium Chesterfield

Balancing the need for strong governance and compliance with the requirement to build a volunteer-friendly culture

With community sports reliant on the volunteer workforce, knowing how to effectively recruit, retain and manage volunteers is crucial to organisational and service resilience – particularly in the context of increasing financial, social and regulatory pressures.

So, why do many, if not all, community sports clubs report that they struggle to recruit and retain skilled and passionate volunteers?  And at the same time, it appears that very few clubs do have active programmes for volunteer leadership and management.

We also come across sports bodies who tend to almost over-burden their club volunteers with all sorts of admin, reporting and governance work – could we not be a bit more considerate when it comes to asking clubs and volunteers for stuff!
So, a key question is about how much focus we give to creating and sustaining great volunteer experiences and to help strengthen leadership and develop an open and enterprising culture across community sport.

This programme provides the opportunity for volunteer and workforce managers to spend some quality time on personal development, networking with colleagues and participating in a host of motivating masterclasses and discussions focused on volunteer recruitment, retention, training, support, and management.
Webinars and Conference – all useful, practical stuff

4 one-hour engaging and interactive webinars

Fees

The first webinar is free to attend.

The next three webinars cost £45 to attend (£35 for members of the Sports Enterprise Network (SEN)
To attend the actual conference, and the three webinar costs £155.00 (£130 for members of the Sports Enterprise Network)

Introduction Webinar
Identifying potential volunteers in your community 17th February 10 am BST

Traditionally, many community sports providers have been relying on former players/athletes and parents as their main pool of volunteers and often the focus on who was available for a particular role and not whether the had the skills and attributes to fulfil that role.

At the same time, there is clear evidence that clubs and other community providers who are engaged with the wider community and are #MoreThanAClub are finding it much easier to identify to skilled and passionate volunteers than those who are ‘just sport’.

This webinar will provide participants with thoughts, tools and to-dos on how to become that community hub which can become an attractive place for ‘community connectors’ to engage and volunteers.

We will also go through practical steps on how to map your community partners around you and how to run a Community Launch to present your great work.

3 Webinars 

This programme is a must-attend for anyone working in community sport, and will help you to improve your recruitment processes, grow and develop

your workforce, and maximise the impact of your volunteers.

How to recruit and welcome volunteers 17th March 2021, 10 am BST

We know from our gyms and leisure centres that the first experience and the induction plays a significant role in the newcomers’ perception of the club and the length of their membership. The same thing also applies to volunteering in community sport so we will
We will also be covering the important aspect of clubs and providers being ‘volunteer friendly’ by welcoming new people, encouraging bite-size volunteering, avoiding lengthy meetings, having fun, having great internal communication and training and supporting people.

The webinar will draw on real-life experiences from many community sports providers and give participants ideas and tools to develop some great practice when it comes to recruiting and welcoming volunteers.

Leadership and management of your club and your volunteers 14th April 2021. 10 am BST

Leadership in voluntary-run sports clubs is a complex issue as people are involved with their clubs for lots of different reasons and that therefore to develop one common culture within a club can be difficult. But the difference between good, and not so good, leadership cultures and practices can have a significant impact can on the growth and success, and otherwise, of our community sports clubs.
In different ways these providers, all based in diverse communities adapted to the conditions imposed by lockdown extremely quickly and competently, despite being in unchartered waters.  Also, they did not wait for instructions from ‘above’ but built on their already brilliant relationship with their local communities and then developed new competencies, like running training sessions via Zoom or used their kitchen to cook meals for people who were shielding. 

This webinar will give participants ready-to-use tools and ideas on how to improving the leadership at your club.

Rewarding and thanking your volunteers 19th May 2021, 10 am BST

Volunteer recognition is probably an area where most community sports providers fall down.  ‘Thank yous’ and birthday cards are indeed rare occurrences, especially if you not one of the ‘diehards’. How many governing bodies do have an award for ‘Best leadership at a community sports club’ or an award for ‘Best bite-size volunteer recognition programme’?
If community sport is to attract and retain skilled and passionate we will have to give much more attention to giving them great experiences, social interaction and a sense of belonging (that ‘welcome’ and that club T-shirt can do wonders).

This webinar will go through the many ways that you can recognise volunteers on social media videos to Christmas cards and everything in-between

The webinars and conference will cover topics such as:

  • Creating a more diverse volunteer workforce
  • How to research what volunteers want to gain from the experience and what they can offer to ensure an individual’s skills and personal contribution to an organisation are fully utilised
  • How to simplify the recruitment process for volunteering to act quickly on expressions of interest
  • Developing new skills through digital roles, including online recruitment and digital cataloguing of stock availability
  • Applying new solutions and ideas for supporting outstanding recruitment, retention and management of volunteers
  • Driving diversity and supporting improved approaches to inclusion and outreach
  • updates on how voluntary organisations can enhance professional development for volunteer managers
  • How to understand what motivates volunteers and how to keep them interested in the 2020s
  • How to develop volunteer-friendly environments that fit in with people’s lives workforce manager
  • What are the specific challenges when it comes to recruiting and retaining officials, referees and umpires
  • Improve the communication process between your organisation and volunteers/prospects
  • Not all volunteers are coaches – how to recruit people with leadership, marketing, financial and community experience to our sports clubs
  • How to motivate and inspire volunteers to welcome change and innovation
  • How to deal with volunteer burnout and mental health
  • Improving the internal communication on our community sports clubs to improve motivation and engagement

Who should attend this programme:

Volunteering Managers, Workforce managers, Heads of Participation and anyone who works on a regular basis with volunteers working in governing bodies of sport, sports development departments, Active Partnerships and other organisations involved with community sport.

The organisers

Sports Marketing Network (SMN) is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.
We have been described as positive disruptors and we have worked with a wide range of sport, physical activity and community organisations helping them to adapt, change and become better equipped to the changing landscape.
More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.
Thousands of people involved with community sport and physical activity across the UK and Scandinavia have participated in one of our ‘hot topics’ conferences covering issues such as Innovation and Enterprise in Community Sport, More Disabled People into Sport, More Girls into Sport, Britain’s Active Parks and A Healthier Nation through Sport and Physical Activity, to name a few…

 

Want to learn more or get involved, then get in touch with Svend Elkjaer on 01423 326 660 or email him on svend@smnuk.com

How community sport and physical activity can play a bigger role in social prescribing

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How community sport and physical activity can play
a bigger role in social prescribing

Support, training and mentoring programme for community sports providers such as clubs, social enterprises and community coaches on how to provide great community experiences

4 webinars and a full day conference

18th  February, 18th March, 5th April and 20th May 2021
and conference 8th July, University of Hertfordshire 

Social Prescribing Community Sports programme

Social prescribing is happening…
Social prescribing is designed to support people with a wide range of social, emotional or practical needs, and many schemes are focused on improving mental health and physical wellbeing. Those who could benefit from social prescribing schemes include people with mild or long-term mental health problems, people with complex needs, people who are socially isolated and those with multiple long-term conditions who frequently attend either primary or secondary health care.

These groups have traditionally been less likely to be involved and engaged with community sports providers.

Schemes delivering social prescribing can involve a range of activities that are typically provided by voluntary and community sector organisations. Examples include volunteering, arts activities, group learning, gardening, befriending, cookery, healthy eating advice and a range of sports.  

Social prescribing is being introduced in many countries, but New Zealand has been using, what they call, green prescriptions for encouraging patients to be active outdoors for decades. The scheme is implemented at the primary care level where a physician or nurse generally assess the needs of patients and provide tangible recommendations in a prescription.

In the UK there is an increasing focus on the issue and at the end of 2020 there are 1300 link workers, who work alongside GPs to steer the patients in the right direction of ab appropriate activity or service and the plan is to increase that number to 4500.
It also important to emphasise to community sports provides that social prescribing is often as much about mental health than physical health and this is not about getting more players to win the league but about attracting and welcoming people who want to become involved and engaged

A big opportunity for community sports providers to play a stronger role in their communities

Some traditional community sports clubs have not been ‘social prescribing ready’, but we also believe that several clubs have got the potential to play a much wider role in their communities.  They just need to be inspired and supported and to receive training and guidance.

We know from our research into social prescribing projects in the UK and Denmark that there are some wrong perceptions amongst some people involved with community sports clubs. Two are that a) participants are there to be ‘treated’ and b) the club volunteers are ‘not health workers’ so we must explain what social prescribing and what it involves for the clubs, in layman’s terms.

It also recommended that we encourage the clubs to appoint Ambassadors or Welcomers to ensure a welcoming reception and smooth pathway into the club. We also recommend that these should be people ‘who look like me’, so the newcomers feel they are being accepted.

A part of such a process involves engagement with social prescribing link workers, GPs and other health workers to highlight the important role that local community sports clubs can play in delivering social prescription projects. Presentations, meetings and social media could play an important role in that process.

Social prescribing by community sports providers has the potential to become a UK wide programme with multiple pathways, including corporate and self-referral mechanisms into community activities to improve physical and mental health. Such a scheme should be designed and developed with the health sector and relevant delivery and research partners, working with the Active Partnerships, governing bodies and CVS networks amongst others.

Webinars and conference – all useful, practical stuff

The four one-hour webinars will bring together anyone interested in developing a stronger network and skills base together with case studies and presentations from social prescribers culminating in a one-day conference (observing the COVID-restrictions at the time).

4 interactive and engaging webinars

Introduction to social prescribing and community sport

18th February 2021 10 am BST

How social prescribing can support people with a wide range of social, emotional or practical needs, and many schemes are focused on improving mental health and physical wellbeing.
It also important to emphasise to community sports provides that social prescribing is often as much about mental health than physical health and this is not about getting more players to win the league but about attracting and welcoming people who want to become involved and engaged.  

This webinar will give participants key information on social prescribing and how link workers and community sports providers can work together

3 Webinars

Connecting Communities 1

18th March 10 am BST

How community sports and physical activity providers can engage and enable communities to be active, move more and get involved in sport.

Social prescribing in physical activity is already happening and here’s how. Various community sports providers are already delivering services for their communities and serving inactive and unengaged people. They often use innovative, yet simple, methods and solutions and make people feel really welcome and included. Often, they also attract more volunteers and community partners and become #MoreThanAClub and #MoreThanSport and they benefit greatly from that.

This webinar will provide participants with unique thoughts, tools and to-dos on how to connect with their communities

Connecting Communities 2

15th April, 10 am BST

Raising the profile of community sports and physical activity providers as places and partners for engaging with inactive and unengaged people

It has been claimed that community sports providers could, and should, be more involved with providing social prescribing services and that they are not visible enough with social prescribers.
So, there are great opportunities and scope for GPs and link workers to increase their awareness and engagement with local clubs and groups providing community sport and physical activity.

This webinar will highlight how social prescribers and link workers are already engaging with community sport and physical activity providers and how everybody is benefitting from that.

 

Connecting Communities 3

20th May, 10 am BST

Developing new partnerships and initiatives to engage more people in innovative ways.

Social prescribing by community sports providers has the potential to become a UK wide programme with multiple pathways, including corporate and self-referral mechanisms into community activities to improve physical and mental health. Such a scheme should be designed and developed with the health sector and relevant delivery and research partners, working with the Active Partnerships, governing bodies and CVS networks amongst others. But we could also benefit from developing partnerships with major retailers as they have community engagement, customers, branding and car parks and often employ Community Champions and with other community-focused businesses.

This webinar will give participants case-studies and ideas on how to take their social prescribing programme to a different level.