Turn online shopping to sustainable fundraising source

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Turn online shopping and the power of your community into a long term, free, and sustainable fundraising source

 

Webinar Tuesday 25th October 7.30 pm BST

We have seen many examples where sports clubs have benefitted in terms of membership and income from playing a stronger role in their communities. And with a stronger focus on sport’s ability to change people’s lives, there is an even stronger scope for sports clubs to play a bigger role in their communities and the lives of people around them and become #MoreThanAClub.

Also as sports clubs must develop a sustainable income model – getting away from the panicky Dash for Cash, literally begging for money. The key is to look at the whole operation and ambition of your club and then identify and implement projects which can help grow your income to match your requirements.

It is key to integrate the sporting aspects and ambitions and your income generation as you must ensure that all your club’s operations are financially sustainable.

That will also be helped by becoming a hub for your community as more people will take an interest in your club and want to support you and take part in your activities and events.

This webinar will give you

Thoughts, Tools, and To-dos on how

you can utilise your community involvement to help grow

your income from online shopping.

Turn online shopping to sustainable fundraising source

Sweating the Asset

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Sweating the Asset

Introducing Facility Enterprise for community sports clubs and facilities

Facility Management, Community Sports Enterprise and Community Impact all coming together

Report from a Sports Marketing Network webinar, run by Svend Elkjaer, Founder/Director

Asset transfer is a growing phenomenon…but not everybody should do it!

Asset transfers of community buildings and sports facilities have taken place across the UK for a few years now.  In many cases, they have gone well and many community groups and sports clubs now run their own facilities and can grow their impact in the community.

Some are in a brilliant state, well-maintained and generating income to help for the upkeep of the facility and the running of the clubs. However, there are, unfortunately. also, too many sports facilities, which are in a bad state of repair, being left to the elements and not a place where no one, apart from the club diehards, wants to spend any time. 

So, this can be a daunting task for people who normally are volunteers with little experience in fundraising, planning laws, budgeting and the dozens of aspects involved with developing your community sports facility.

Unfortunately, we have seen too many examples where these developments don’t go to plan, in some cases with dire consequences:

  • the club/organisation does not have the leadership and enterprise experience to make the facility viable and it soon falls into disrepair
  • the club/organisation just wants to be ‘just-a-place-for-sport’ and because there is little no connection with the community, the place is under-utilised
  • due to a lack of experience, good advice and thought-through strategy, the facility is not designed to meet the requirements for running a viable enterprise

Over the years, Sports Marketing Network has worked with probably more community sports facilities than most other people and we have seen some fantastic places, where the clubs/centres can maintain and develop their facilities through strong management and enterprise.

Svend started the webinar by defining sports facility management as overseeing and managing leisure centres, gyms, or other sports facilities, such as practice courts, swimming pools, etc.

Common duties will typically include preparing current financials for the owner of the facility, managing staff and inventory, as well as ordering supplies, equipment and scheduled maintenance or repairs.

He then presented this slide

 

This slide highlights how important innovation and community engagement is for developing and delivering a really great and financially sustainable sports facility.

That is highlighted in this slide which highlights the importance for your facility to be that hub for the community where community groups, institutions, authorities and so on partner up with your facility and all parties benefit from sharing values and links.

Sport and our facilities must create shared value with its communities

Shared Value for sports clubs and other activity providers can be defined as a new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other.

Any centre/club that wants to share value with its community must open up the club and the way it operates to people from outside its ‘inner circle’. By gradually engaging with new groups and institutions e.g. from Women’s Institutes to colleges, you will also connect with new audiences who will bring new ideas, people and skills to your club. 

 

Svend then introduced the concept of the Community Sports Enterprise where, as the slide shows, there are eight key strands to develop a well-run, sustainable enterprise facility. Those eight strands are interdependent so every facility enterprise must constantly be working on maximising the experiences they provide, the way they generate income and so on.

 

The webinar then introduced the concept of the balanced income model where facility enterprises develop various funding and income streams from donors, funders, partners and customers ensuring they are less reliant on one single one.

 

Svend then discussed change and leadership and highlighted how often change programmes fail because there are too many people who are afraid of change and their own role in that strange new world.  He highlighted this little story he heard on his local radio station.

 

Svend then discussed change and leadership and highlighted how often change programmes fail because there are too many people who are afraid of change and their own role in that strange new world. 
He highlighted this little story he heard on his local radio station.

He then also listed the 12 key paths to developing and delivering successful projects:

 

  • Get the vision and scope right and get all stakeholders to agree on what the project is trying to achieve
  • Defining major deliverables – do a sanity check (you can’t deliver eternal health and happiness in an afternoon!)
  • Plan the project – Get the BIG picture. Allocate time, activities, resources and financials remembering that a good plan is much more than just a schedule or list of activities
  • Planning is important – the plan is an expression of the planning/thinking that’s gone into it
  • Identify key risks and issues – what can you influence as opposed to worrying about things you can’t – then have a plan B: Say, what happens if it rains at the day of the cricket festival
  • Learn from others’ mistakes – you won’t live long enough to make them all yourself
  • Focus on getting the job done and not necessarily on how it is done
  • Good, honest communication with your project team and any other groups and stakeholders is crucial
  • Overcome complacency – work with real urgency.
  • Motivate team members and stakeholders to deliver quality results. Saying thank you and give people small cool gifts. You can be popular and liked and getting things done
  • Know your key numbers – all the time (participation, income, costs, resources spent and time left).
  • Ensure that every day you are closer to your targets – the best way to miss a target or budget is bit by bit and hope you will catch up tomorrow!

He then suggested that every facility should consider subletting space to community services such as health centres, beauty salons, vets or as in the case of Westquarter & Redding Cricket Club who are renting out one of the buildings on their ground to a children’s nursery, so apart from the very welcome rental income they also get loads on local young families using their car park and becoming familiar with the club.

 

 

He then highlighted the importance of providing
a great customer experience, ie in the case of how you serve your coffee:

Then followed some great case studies where community sports clubs and enterprises had delivered some amazing transformations of existing places, from tennis clubs, climbing centres and skate parks – as Svend says

“it can be done”, just get on with it and use the three 3s.

 

To listen to the whole recording of the webinar click here and if you want to have a chat with Svend on how he can help with sweating your asset and run a viable, enterprising facility contact him 01423 326 660 or email svend@smnuk.com.

Sweat the Asset webinar

Growing the income of community sport in the ‘new normal’ world

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Growing the income of community sport in the ‘new normal’ world

Three webinars that can inspire and help your club, centre or group to generate the income you need to deliver your great work

Most providers of community sport have seen a (big) fall in their income during the lockdown and now that the UK is gradually easing out of the restrictions many community sports providers now have to take a fresh look at the way they generate the income needed to run your activities.
Over the last 12 months, we have certainly seen many community sports clubs and groups in many countries demonstrating amazing innovation in the way they generate income. We can certainly also see that those clubs/groups are in a stronger position when it comes to their finances, but also in terms of their engagement with members, volunteers and the wider community.  Win/Win!

Develop a balanced income model…a sustainable club/group

The three webinars will present thoughts, tools and to-dos for enterprising community sports providers to grow their income in modern and relevant ways.

Participation at the webinars is free for members of the Sports Enterprise Network (for other membership benefits see below). For non-members participation at each webinar is £11 – you will also receive the recording of the webinar.

How community events can raise your profile in your
community and generate income

Thursday 3rd June 10 am BST

Walks, festivals and markets are just some of the events that many enterprising community sports providers have been developing and delivering over the years. 

From the Great North Dog Walk raising close to £1m every year for doggy charities, Lymm Rugby Union Club where the income from their annual Panto helped finance their new amazing community sports facility to Rodley Cricket Club whose Open Weekend brings the whole community together.

This webinar will give tips and ideas on how to make sure are real community events, that people will want to visit and spend some time (and money) at your club/centre.

How a more innovative way of engaging with your members and players can increase your numbers and income
Thursday 10th  June 10 am BST

Many people have changed their sports and activity habits during the lockdown and clubs, groups and centres have to adapt to that new reality if they are to succeed and move forward.

So, you have to develop more flexible and engaging ways of getting people involved with your place. Pay-as-you-go, WhatsApp groups, family sport, hybrid sport, delivering out in the community, car park cricket and so on…

This webinar will present you with many successful cases and how to develop a model that is best for you and will help you stay relevant and grow your income..

How to work with partners, funders and sponsors
to grow your income

Thursday 17th June 10 am BST

Some community sports clubs and groups are more successful than others when it comes to securing grants, funding and sponsorship from outside sources.

But why and how? How do they develop projects that funders and partners want to fund and support? 

How do they develop lasting relationships with those organisations so they always seem to be on the front foot when it comes to securing funding and support for their work?

This webinar will take you through the steps for developing projects and proposals that have a bigger chance of securing the relevant funding for your projects.  We cannot promise miracles, but some ideas, tools and ways to help you move forward with securing outside funding and support.

Join the Sports Enterprise Network and enjoy many strong benefits…..

Annual membership is just £49.50

A comprehensive support programme…

Membership gives you access to a constantly updated, unparalleled library of videos, case-studies, presentations, tools and action plans based on Sports Marketing Network’s work over the last 15 years with 4000 community sports providers across the UK and Scandinavia we have put together probably the most comprehensive library of webinar videos, guides, case studies covering eight key areas

  • Volunteer recruitment, leadership and retention
  • Promoting your sport, club or organisation
  • How to become a hub for your community
  • How to develop enterprise and innovation
  • How to develop great leadership and management
  • How to grow your sports body’s and club’s income
  • How to become a welcoming place
  • How to encourage more active people

As a member of the Sports Enterprise Network the clubs will enjoy many unique and comprehensive benefits:
 
Access to a unique, comprehensive library of

  • Articles on many issues and initiatives facing community sports providers
  • Reports from some of the most innovative and exciting ‘hot topic’ conferences and study tours
  • Webinars and videos covering a wide range of topics from volunteering to income generation
  • Guides backing up the content in the webinars and videos
  • SEN meetings (off- and online) where you can meet and learn from like-minded community sports providers
  • Discounts on Sports Marketing Network events
  • A 30-minute online consultation with Svend Elkjaer

You will also receive a monthly newsletter where you will enjoy learning about great enterprising providers of community sport and physical activity be introduced to the newest thinking..

Sports Marketing Network and easyfundraising announce exciting partnership

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Sports Marketing Network and easyfundraising

announce exciting partnership

Community sport clubs have been hard hit financially by the pandemic so Sports Marketing Network is pleased to announce a new partnership with fundraising website easyfundraising to enable clubs to generate much needed additional income.

Generate more income with easyfundraising and community engagement 

Svend Elkjaer of Sports Marketing Network/Sports Enterprise Network provides you with thoughts, tools and to-dos on how your club/group can engage better with your community, and Ben Harper from easyfundraising will advice you on how you can use these principles to raise funds through easyfundraising.
Svend will give you concrete ideas and advice on how to become #MoreThanAClub and grow your reach, scope and volunteer pool

easyfundraising is a free service that can be used to raise extra funding when buying items online and it means your supporters can raise money for you safely and easily from home, just by making their usual online purchases.
You will find out how easyfundraising works, how to sign up and also have a chance to ask any questions you may have.

Don’t mis this opportunity to become a hub for your community and
secure free funding for your club!

How does easyfundraising work?

It’s a very simple idea – when anyone connected to your club uses the easyfundraising website or app to shop online with leading online stores, the retailer they shop with will send your club a free donation at no extra cost to the shopper. 
With a recent survey finding that 80% of UK households shopped online in 2020, easyfundraising is a simple and effective way for your club supporters to raise money for your club, just by doing their normal online shopping.

Over 4,300 retailers will donate including Amazon, eBay, Just Eat, Argos, John Lewis & Partners, Screwfix, Booking.com, M&S, Currys PCWorld and SportsDirect.

It’s free to register and clubs around the UK are already using it successfully and raising ££££s. 

Getting Started

To get started, simply register your club for free Here
 
If you have questions and would like to speak to someone before signing up, please contact
ben.harper@easyfundraising.org.uk who will be happy to help you.

This partnership will help community sports clubs and groups grow their income and their engagement with their communities, something which is going to be even more important in the ‘new normal world’

easyfundraising is rated 4.6 stars on Trustpilot  

“The money donated to our local bowls club has been a great help in this difficult time when we are trying to remain viable without any regular income.”
easyfundraising provides a regular contribution for our rowing club from supporters’ online purchases at no extra cost to them. A “win win” situation.”
“Brilliant. Has funded our running club and we have purchased emergency tags for all our runners to keep them safe. Thank you easyfundraising.”

Exclusive Partnership Offer

Sports Marketing Network are pleased to offer clubs and groups that register with easyfundraising a 20% discount off the annual membership of their premium service, Sports Enterprise Network, so they only pay £39.60 instead of the standard rate of £49.50. 

About Sports Enterprise Network Membership
Your membership of the Sports Enterprise Network includes a 30-minute online consultation with Svend Elkjaer to discuss challenges and opportunities for your club/group
This will give you access to a constantly updated library of videos, case-studies, presentations, tools and action plans based on our work over the last 15 years with 4000 community sports providers in the UK and Scandinavia.
Our comprehensive library of webinar videos, guides and case studies covers 8 key areas:

  • Volunteer recruitment, leadership and retention
  • Promoting your sport, club or organisation
  • How to become a hub for your community
  • How to develop enterprise and innovation
  • How to develop great leadership and management
  • How to grow your sports body’s and club’s income
  • How to become a welcoming place
  • How to encourage more active people

As a member of the Sports Enterprise Network you will also enjoy many more unique and comprehensive benefits:

  • Articles on issues and initiatives facing community sports providers
  • Reports from some of the most innovative and exciting ‘hot topic’ conferences and study tours
  • Guides backing up the content in the webinars and videos
  • SEN meetings (off- and online) where you can meet and learn from like-minded community sports providers
  • Discounts on Sports Marketing Network events
  • A monthly newsletter packed with news, advice and support from the sport community