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Connecting, enabling and driving

The Activity Economy

 How the Activity Sector now, more than ever,

needs to pull together, innovate and collaborate

Conferences with lead-in and follow-up webinars 

Connecting, enabling and driving

The Activity Economy

An innovative collaboration, through conferences with lead-in and follow-up webinars and guides designed to develop a benuine partnership between private businesses, social enterprises, charities and public sector bodies engaged in the activity economy.

Our objective is to facilitate collaboration, debate, learning and connections to shape system-wide and nation-wide solutions.

We also believe that this post-COVID-19 period is the time and a huge opportunity to encourage change and innovation in order to help facilitate an exciting future for the activity economy across the UK.

Sport and physical activity have the power to do many things. They have the capacity to impact on our economy and lifes in a big way. We must collectively work to ensure sport is accessible, inclusive and affordable, leaving no-one behind.

What is the Activity Economy?

Today, the £ Billion global activity economy incorporates such as sport, active recreation, health & wellness, and the technology, tourism and media related to those areas.

The activity economy thousands of people are powering the economic and social prosperity of the community. Whether it’s the thousands of people attending the Conwy Half-Marathon, the Melrose Sevens or The Great North Dog Walk in Southshields every year with the subsequent impact on the local economy, the impact on those providing short-term lodging for travellers, cyclists and ramblers or the impact on the local economy of arts, culture or food festivals, or the 250.000 social runners across Wales, these are all interlinked.

33,000 dogs and their ‘owners’ take part in the Great North Dog Walk

Conwy Half-Marathon fills the street

Melrose Svens brings thousands to the Borders

Whereas, Silicon Valley is a leader in technology and London in financial services – many nations possesses the natural resources – the people, environment and enterprise – to be  global leaders in the activity economy.

But being a global leader rarely happens by accident.  It happens from planning and a commitment to pursuing that plan. Now, more than ever, does the sector across the UK need to pull together, innovate and collaborate.

The key sectors within the Activity Economy are organised sports, active recreation, design and infrastructure, tourism, equipment, apparel and accessories, media and content, arts & culture, higher education, and health & wellness.

Some of the key sections in the Activity Economy

Powering the Activity Economy together

For too long, the activity economy and its players have simply been a sum of its parts. The result is that the ecosystem that supports active nations is fragmented. We are proposing that we should focus on collaboration and connecting the diverse players to enable them to review, reflect and learn how they should together more efficiently as a system today and in the future.

This innovative collaboration is an attempt to encourage people to become more active, in all sorts of ways, to enable the communities and drive the economy forward, in this post-COVID-19 period of the ‘new normal’.

Kickstarting the Activity Economy after the pandemic

The coronavirus crisis has presented us with challenges and changes to all aspects of our lives and the way that the providers within the Activity Economy will be operating in the future.

A key question is how the new ‘normal’ going to look like and how you will respond.

Will the way that we enjoy being active, in all sorts of ways, be changing and, if so how can we adapt to that?  We are already experiencing many changes in people’s behaviour in the way we exercise (or not) and we are also seeing many great examples of community spirit, some of them, but perhaps not enough, coming from community sport.

Many providers within the activity economy are in danger of not playing a big enough role in people’s lives right now and are not at the front of people’s minds.  When all this is over and people’s habits have changed those who were visible during the crisis will have a much bigger chance of regaining, or even improving, their reputation and standing in their communities. 

The way forward

We are proposing setting up an innovative collaboration which will help bring together all the players within the Activity Economy and drive a bteter partnersip , increase the profile, improve skills and create synergies between the different players.

Project Kickstart – Connecting, enabling and driving

The Activity Economy

 How to deliver enterprising live experiences in the new ‘normal’ world

A one-day conference, supported by interactive webinars on innovative solutions to drive the Activity Economy forward

Strategies, policies, experiences, real stories and successes to be told,

lessons to be learnt, ideas and experiences to be shared.

Three lead-in webinars 

To introduce participants to the Project Kickstart approach they will be invited to participate in three one-hour long webinars which are designed to help them think and act in a new way where they maximise their opportunities for innovation, change and action.

The main objective for these lead-in webinars is to help participants be more open ready for the conference.

  1. Listening, learning and collaborating

This webinar will cover to be more user-focused demonstrate empathy and finding innovations and solutions that respond to human needs and user feedback.

We will focus on how to step into the user’s shoes and building genuine empathy for your target audience – we call it listening to people’s lives.

 The webinar will also cover how to pool a diverse variety of perspectives and ideas; this is what leads to innovation! How to collaborate with others including bodies and people from outside your normal network and sphere – creating shared value.

  1. Developing ideas and experiment

 We will focus is on coming up with as many ideas and potential solutions as possible. This webinar will also cover how you can ideate where there is a designated judgment-free zone where participants are encouraged to focus on the number of ideas, rather than the quality.

  1. A bias towards action

 This webinar will cover how to turn your best ideas into prototypes, testing them, and making changes based on user feedback. You must be prepared to repeat certain steps in the process as you uncover flaws and shortcomings in the early versions of your proposed solution.





This one-day conference will bring together people from a wide range of providers and partners with the active economy.  Delegates will have the opportunity to listen to senior representatives, learn from grassroots entrepreneurs and great case-studies and get inspired to kickstart the activivity economy.

 The conferences will try and discuss questions such as:

  • How do we provide great customer experiences and grow the experience economy whilst at the same time meeting the strategic objectives of external partners and funders, whether they are from sport, health, tourism or hospitality?
  • How do we engage with the many partners, providers and bodies involved with the sector?
  • How can we engage and communicate better using digital communication tools?
  • Do we need new partners and providers and what role can the bodies play in that process?
  • How do we engage the local community and promote community leadership and play our part of the fabric of our local communities??
  • How do we help the current providers and bodies to become more innovative and enterprising and to start thinking ‘wrong’?
  • What does the provider within the active economy of the future look like? How can our current providers change and adapt to be relevant in a changing world?
  • How do we develop a more welcoming and relevant workforce?
  • How do we encourage innovation and enterprise to develop new initiatives to get people into the active economy?
  • What does real success look like?

These events focus on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable community sports provider playing a key role in the Activity Economy.


Three Follow-up Webinars

Over the three months following on delegates will be invited to participate in three follow-up webinars where they learn more, listen to other people’s experiences and stay motivated on their journey.

Want to learn more about the Actvivity Econnomy collaboration, then get in touch.