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How to run your own sports enterprise


Do you want to grow your great idea?


Book this workshopBook all 3 workshops

A three-hour workshop on how deliverers can become Better Community Partners, Communicators, Experience Providers, Business Developers and Enterprise Managers.

The vast majority of employed and self-employed deliverers who are running a vibrant sports enterprise are juggling a wide range of tasks, from direct delivery of the activity itself, to accounts, marketing and evaluation. They will also be engaging with a wide range of people who participate in sport for recreational purposes. These people want to enjoy themselves, improve their skills and be part of a welcoming social and sporting experience.

So successful sports entrepreneurs need to develop a strong enterprise culture and the skills to match if they are to ensure the sustainability of their work. They will need business development skills, project management capability and partner working to name but a few. Great technical coaching skills are certainly not enough on their own.

This workshop focuses on the five key strands of what constitutes a really enterprising coach.

Over the course of the workshop participants will explore:

  • Partnering with the community
    If you engage with community partners you will attract more people and funding. These partners can be schools, housing associations, resident groups, community centres or other, often non-sport, bodies.
    This section will cover how to develop shared value with the rest of the community, speak the language of community partners and be perceived as a real hub for the community.
  • Being a great experience provider
    People are different. Some are nervous, some indifferent, some energetic and a whole range of other things, Whatever the person type, they all have to be motivated; often in different ways. In addition, there can be many different stakeholders: participants, members, parents, officials and other coaches amongst others. This section will focus on how to communicate effectively with all of these different groups. They will all want great experiences but that means different things to different people. Opportunities for using social media to stay in touch with people (in line with appropriate safeguarding rules) will also be highlighted.
  • Improving business development skills
    The mindset and skill to meet clients’ needs in a sustainable way is key for enterprising deliverers if you are to create real value and secure the long-term sustainability of your enterprise. By having real conversations and engaging with users and other stakeholders you can build relationships, understand the demand for new services and stay abreast of what’s happening in terms of other providers and trends.Business development should be a continuous process to build relationships with relevant organisations around you and your project.This section will focus on how to develop strong relationships with different types of funders and partners and how to ensure you are ‘on the radar’ when funding rounds or other opportunities to develop sustainable revenue streams come around.
  • Effective management of a sports enterprise
    Community sports enterprises are increasingly required to run projects of all shapes and sizes. They need to be able to plan, secure and manage resources to bring about the successful completion of their project goals and objectives. Project management skills are essential whether you are running a regular activity, a community sports festival or a structured sports competition. It requires a clear picture of the performance of the activity and how it contributes overall to the enterprise and its future.
    This section will walk participants through #MoreThanSport Academy’s Nine Steps for Successful Management of Your Coaching Enterprise.
  • Proving the impact of what is being delivered
    It’s no longer enough to rely on good local reputation and contacts to make sure your work gets funded. You need to be able to show the difference that it makes. There are many ways to measure your impact and even more tools on sale to ‘help’ – but how can you be sure which are necessary, relevant, or worth the cost?
    This section will provide an overview of the pros and cons of different impact measurement methods and give participants practical examples of real-life systems that have worked to measure impact and bring in further funding. Throughout the session, the workshop will incorporate case studies which showcase examples of running a successful enterprise in practice. There will also be a number of exercises to allow participants to practice the skills they are learning.


Participants will receive the following takeaway resources from the session:

  • Nine steps for successful management of your enterprise
  • Top tips for measuring your impact


At the end of the workshop participants will have a clear understanding of how to develop a vibrant, visible and viable community sports enterprise.