Hub for the community

Great sports providers work for and with their communities, and as a consequence, both parties benefit. They are in reality Hubs for their Communities. They link up their assets, skills and relationships with people, groups and institutions in their communities. They create Shared Value – a new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other.

Sports providers must become well connected to their community and find a common purpose between their partners and themselves. They work together, benefitting both parties and make it easier to understand each other and benefit from doing so.

They also work on developing their potential for working with community partners, using their assets, relationships and skills.