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Getting to the core of activity and sport for females

A one-day conference focusing on creating a culture where girls’ active participation in PE and sport is the norm


29th June  2022,  University of Hertfordshire




Strategies, policies, experiences, real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared

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Svend Elkjaer, Founder/Director Sports Marketing Network

Chair and It’s all about change in community sport and physical activity

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Svend Elkjaer founded the Sports Marketing Network in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it club, governing body, local authority or private sports deliverer.  He has been described as a ‘positive disruptor in community sport.’

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained several organisations and public bodies including the Rugby Football Union, Football Association, Cricket Scotland, British Gymnastics, Sport Hub Denmark, Copenhagen City Council, Sport Wales, England Golf, England Athletics, sportscotland, etc


Kate Dale, Strategic Lead, Campaigns, Sport England

Working together on our joint mission to help women everywhere get active and stay active

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Former journalist Kate Dale is responsible for This Girl Can, Sport England’s multi-award-winning campaign, which has changed the way milions of women think and feel about exercise and physical activity.


Rosy Ryan, Women and Girls’ Development Manager, Cricket Scotland

Growing female cricket in Scotland

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Rosy Ryan has worked at Cricket Scotland since 2016 and during this time, she has implemented several female-specific programmes to engage and attract more women and girls to the game. Rosy is passionate about finding new ways to engage women and girls into sport without following a conventional route.


Leah Godfrey, Chairwoman, Capital Girls League

Growing girls’ football by increasing club support, sustainable commercialisation, symbiotic sponsorships, and community partnerships

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Leah Godfrey is Chair of the Capital Girls League and Head of Girls & Women at Sporting Duet Academy FC. Leah has over 25 years in experience in business transformation, brand development and engagement, and charity leadership which she now applies to modernising the girl’s and women’s game.


Sean Harris, Development Manager, BUCS

Focused interventions is increasing female participation in HE

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Sean Harris is a Development Manager at BUCS, leading on all the Sport England funded projects. Sean had previously worked within a County FA covering a number of roles within the Football Development Team


Charlie Mascall  

Sport Development Officer – University of Surrey

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Charlie Mascall is the Sport Development Officer at the University of Surrey. His focus is on engaging students in positive and physically active experiences that add value to students physical and mental wellbeing.


Rebecca Thomas, Women and Girls Development Officer, Cricket Wales

Encouraging Rainbows, Brownies and Guides to get active whilst at the same time introducing them to cricket

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Rebecca Thomas, W&G Development Officer for SE Wales, has worked for Cricket Wales for the last 5 years developing and promoting opportunities for women and girls to play softball and hardball cricket in their local Clubs. With a background as a Brownie leader this collaboration with GirlGuiding Cymru is a perfect merging of experience and skills offering women and girls the chance to say ‘cricket is a game for me!’


Sadie Mansfield,Active Programmes Officer for Girlguiding Cymru

Encouraging Rainbows, Brownies and Guides to get active whilst at the same time introducing them to cricket

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Sadie Mansfield, Active Programmes Officer for Girlguiding Cymru, providing sporting opportunities for Girlguiding Cymru members. Sadie’s goal, to offer the chance for young girls to try sports they generally aren’t pushed toward. Through girls experiencing these sports in events, challenges, badges and unit/club visits. The challenge booklet in collaboration with Cricket Wales was a great opportunity to continue this.


Ellie Ramsauer, Coach, Lewes FC

Lewes FC, where coaching and participation is gender equal 

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Ellie Ramsauer is a female football coach working with Lewes FC’s Under 14 Girls in the Lewes Development Pathway. She also coaches alongside first team players for ‘The Rookie Kickers’ – a Saturday morning session for 6-13 year old boys and girls. Ellie has also previously played for Lewes FC’s Development Squad and has a degree in Economics and Politics.As well as volunteering for the club with Fan and Community Engagement, Ellie is a supply chain graduate trainee at Kimberley Clark.


Alex Varran, Sports Project Officer, Herts Sports Partnership

Demonstrating This Girl Can in Herts

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Live presentation of This Girl Can HertsHerts Sports Partnership launched the ‘This Girl Can in Herts 2022′ campaign on International Women’s Day 2022.They have created a dedicated website for our TGCinHerts Community, where members can access information regarding:• Monthly Webinars (see below for more details)• Sports and Health Calendars• Community Festivals• TGCinHerts Community Resources• TGCinHerts Stories

Alex Varran, Project Officer, Herts Sports Partnership


Laura Fountain, Founder, Lazy Girl Running

A World Without Men: Why we still need women-only spaces

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Laura Fountain is the founder of Lazy Girl Running women’s running groups. Since 2013, Lazy Girl Running has helpedhundreds of women start and return to running. Laura is a UK Athletics Coach in Running Fitness and a tutor for EnglandAthletics coaching courses.She writes for Women’s Running magazine as a columnist and coach. She has also written two books ‘The LazyRunner’ (Pitch, 2012) and ‘Tricurious’ (Summersdale, 2015)


Mel Bound, Founder and CEO, This Mum Runs

Digital Communities: How highly engaged digital communities can become powerful agents for change, empowering women and girls to enjoy the life changing benefits of being active forever

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This Mum Runs is the largest digital and in person running community for women in the world, organised through a global network of highly engaged digital communities used to power hyper-local in person communities, and to co-ordinate thousands of free weekly runs for women where they live. On a mission to empower the 1 billion inactive women and girls worldwide,

TMR has developed a unique and highly effective digital community playbook that underpins it’s work; using digital spaces to to recruit, train and manage local community leader volunteers, to launch and rapidly grow local communities, to activate in person runs and coaching, and to co-create insight rich conversations that inform highly impactful programming. Recognised by Facebook as amongst the Top 16 Most Impactful Communities in the world, and with 72% of women in their communities more active now than pre CoVid-19 – theirs is an innovative approach that is working at scale. With plans afoot to develop new communities in the metaverse, and relevant digital spaces for girls and women at every stage of their lives, in this dynamic session the TMR team will share some of their secret sauce to translating engaged communities to scalable growth in participation.