8.45 – 9.30 Registration and Tea/Coffee
9.15 – 9.30 Welcome and setting the scene
Chair, Svend Elkjaer, Founder/Director, Sports Marketing Network
9.40 – 10.10 How providers of community sport and physical activity can develop a balanced income model
Svend Elkjaer, Founder and Director, Sports Marketing Network
This presentation will provide delegates with specific advice and tools, supported by practical case-studies on how providers from across the sector can become financially sustainable..
10.10 – 10.40 How to secure new public-sector funding
Melanie Antao, Specialist Advisor for Funding, London Sport
It is vital for providers of community sport and physical activity to develop robust project proposals to secure new public-sector funding and provide evidence base to support project roll-out opportunities.
They must also develop insight models to identify project roll-out opportunities aligned to funder priorities.
This presentation will use real case-studies where London Sport have worked with providers and brokered meetings between project leads and key funder decision makers and facilitated engagement between project leads and Local Government stakeholders to secure local buy-in. This has helped various providers raise hundreds of thousands of pounds in funding.
10.40 – 11.10 Generating a surplus through innovation and transformation
Ken Masser, Chief Executive, Rossendale Leisure Trust
11.10 – 11.40 Tea/Coffee
11.40 – 12.10 From 100 members to vibrant and visible community sports enterprise with more than 2500 members
Melissa Anderson, Managing Director, Valleys Gymnastics Academy
12.10 – 12.40 How can alternative forms of finance be used to develop trading activity in community and social enterprises within the sports and physical activity
Matt Smith, Chief Executive, Key Fund
12.40 – 13.10 Organic fundraising for sports clubs – The Power of Adult Panto
Simon Plumb, Marketing Consultant – The SPA Group Ltd
The Lymm Panto, from small beginnings, became a world-famous institution and is now in its 32nd consecutive year. The scripts are sold worldwide and the Adult Panto template, when adopted by other clubs, works time and again, helping sports clubs create a thriving, vibrant atmosphere and build year-on-year success. Furthermore, this fun-filled activity brings disparate groups together, creating cohesive teams, working for each other and the community.
13.10 -14.00 Lunch
14.00 – 14.30 How to sustain challenging and innovative work
Navjeet Sira, Director of Design and Impact, Change Foundation
This presentation will demonstrate how The Change Foundation has been able to sustain challenging and innovative work by sharing:
– Insight into the charities business development journey– How to translate your USP’s to help you ‘sell’ your work– Analysing and using your network– Examples of meaningful and high performing partnerships– Insight into sector trends
14.30 – 15.00 How governing bodies can help their clubs become more enterprising
Karl Lingham, Chief Executive Officer for the Hertfordshire Football Association
15.10 – 15.30 Strength in Numbers
Tony Jameson-Allen FRSA, Co-founder & Director, Sporting Memories Network CIC &
The Sporting Memories Foundation
Founded in October 2011 to test out a possible intervention to engage older men in activities that might alleviate the impacts of loneliness, dementia and depression, this session will chart the journey of Sporting Memories from its roots of the two co-founders working with 10 care homes in West Yorkshire to a sustainable, income generating international organisation.
Having trained over 700 partner organisations and volunteers in the delivery of sports reminiscence, developing a credible evidence base and impact reporting, through academic collaboration, has seen over 130 free, community based, volunteer led, Sporting Memories Clubs established. Sporting Memories move to including accessible physical activities to its sessions has in the past 18 months attracted funding in excess of £1.5m from organisations including Sport England, the Welsh Government, Sport Wales and Public Health Wales, Life Changes Trust, Robertson Trust, Spirit of 2012 and Sport Scotland.The Sporting Memories Foundation worked with the BBC in the making of the ground-breaking documentary by Alan Shearer; Football, Dementia and Me, in which Shearer visited a Sporting Memories club. Eight years on from founding the organisation, Sporting Memories now collaborates with 100s of organisations to support former footballers and older fans living with dementia, depression or loneliness. .
15.30 Summing up / Close