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The role of sport and physical activity in Scotland
A one-day conference focussing on the purpose and direction of
sport and physical activity in Scotland

Stirling Court Hotel, University of Stirling, 18th June 2019


Strategies, policies, experiences, real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared.



8.45 – 9.30 Registration – Tea/Coffee


9.30 – 9.40 Welcome and setting the scene

Chair, Svend Elkjaer, Founder/Director, Sports Marketing Network

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Svend is founder and director of the Sports Marketing Network, a leading consultancy and information provider with community sport and physical activity.

Being described as ‘a positive disruptor’ Svend has worked across the UK and Denmark with all types of providers and funders helping them to become vibrant, visible and viable

9.40 – 10.10 Overview sportscotland

 Presenter to be announced

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sportscotland will update the conference on their new corporate strategy. SPORT FOR LIFE celebrates how everyone in Scotland can benefit from sport. It’s a strong message that builds on our existing corporate plan and reflects the feedback from last summer’s consultation with partners. As the national agency for sport our role is to make sure that sport plays its part in a thriving Scotland. We do this by influencing, informing and investing in the organisations and people who deliver sport and physical activity. We believe in a world class sporting system that makes the best use of Scotland assets and adapts to change, helping the people of Scotland take part in sport at the level they choose. At the conference sportscotland will present this new strategy and how they will work with partners to help the people of Scotland get the most out of our sporting system.

10.10 – 10.40 How sports bodies and clubs will have to change

Malcolm Cannon, CEO, Cricket Scotland

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The world of sport is no different from the world of technology or commerce where the rate of change is increasing all the time. Governing bodies and clubs must not only have the appetite for change, but must also implement these changes and adaptations or they will struggle to exist. The competition for young people’s time and money has never been greater, and sport is under increasing pressure not only from other past-times such as social media, TV and E-games but more importantly, from inactivity! The social aspect needs to get greater emphasis and innovative thought needs to be applied to sports in order to develop simpler entry-points, a faster endorphin hit, greater engagement and to drive the mental health, leadership, teamwork and communication qualities that derive from playing any sport. While budgets are frequently threatened, these changes also have to be delivered with a weather-eye on ROI! All sounds so simple!





10.40 – 11.00 Tea/Coffee


11.00 – 11.30 Is deep-dive research the missing link to more active Scottish communities?

David Ferguson, Executive Director, The Observatory for Sport in Scotland

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Research is everywhere; ‘evidence’ is in front of your eyes. That may be the case for those closely involved in sport and physical activity but what about those who are not? How do people with ‘adverse sporting experiences’ in childhood come back to sport? How do people in communities where poverty is a huge barrier to physical activity develop an appreciation of the mental health, social inclusion and resilience benefits sport can bring? How do government officials and ministers who have little experience of or involvement with sport shape policy that engages people and genuinely improves Scotland’s health? One answer is through high-quality, academic research. The Observatory for Sport in Scotland was launched in 2016 to bring the research-led analysis and advocacy prevalent in sporting countries across the world to Scotland, and help government, sports bodies, education and health to better identify and grasp the wide-ranging and long-term benefits sport can bring to all ages and all communities. David Ferguson took over as the Executive Director for the OSS in January, 2019, after a 30-year career in journalism and communication/public affairs, and is an active community sport coach.

11.30 – 12.00 Live Life Aberdeenshire – How we are changing the way we work

Andrew Miller, Active Communities Manager and

Fraser Govan, Active Communities Officer

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Aberdeenshire Council launched a new business unit in January 2019 to be more dynamic in its strategic leadership and direction of Culture & Sports Services. By reviewing all areas of work we are seeking to transform services through change, innovation and improvement. We are challenged to think differently and find new ways of collaborative working with clubs and partners which will be more sustainable for the future. Our strategic priorities are on Health and Wellbeing; Diversity and Equality; Stronger Communities and Opportunity and Achievement. So how do we do this better in a large rural community with 9 Community Sports Hubs, improve collaboration with governing bodies with a shared interests and develop lasting increases in participation. What do our communities want and how can we deliver on this?

12.00 – 12.30 Helping people understand the connections between their mind and their body

Sara Hawkins, founder of Projekt 42, a non-profit community gym in EdinburghClubSport Aberdeen

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 The aim of Projekt 42’s activities is to help people see and understand the connection between their mind and their body, and appreciate the need to take care of both.

The gym aims to make social prescribing the most popular form of treatment for depression, anxiety and stress. The charity delivers the UK’s only Physical Active Counselling programme to help people make sustainable positive changes in their lives.Since May 2017, over 40,000 class bookings made, and to the unique circular revenue model, over 600 4-week fitness, yoga and meditation free passes have been issued to community members, over 500 hours of free fitness classes have been provided, 2660 volunteer hours have been provided by qualified fitness instructors, 9 community members who were unemployed and who were struggling with depression, anxiety or stress completed fitness training paid for by the charity.

Recently Projekt 42 has launched • the UK’s only transgender fitness classes that provide a safe space for members of the LGBTQIP+ community to work towards better mental and physical health• senior fitness groups that bring together senior citizens to work on strength and balance, Walk and Talk’ courses, which are walking groups that are to be delivered by qualified person-centred counsellors, • exercise through cancer rehab classes• a Youth Fitness Club that provides free access to over 70 hours a week of fitness, yoga and sports such as Muay Thai.

12.30 – 13.00 How Morton in the Community are creating a healthier and more prosperous community 

Nick Thow, Employability Project Manager and

Ross McLaren, Employability Project Worker, Greenock Morton Community Trust

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 Morton in the Community has delivered community projects for the benefit of Inverclyde since March 2013. Using the power of football, the Greenock Morton Football Club brand and being located in the football stadium as hooks to engage participants, we create inclusive programmes that engage people of all ages and abilities.

Their vision is to create a healthier and more prosperous community in Inverclyde, and we work in sport, health, education and employability. 50% of their programmes don’t directly involve football, and we support participants between the ages of 18 months to 98 years old.

They have made a conscious decision to change the way we generate income, moving away from relying on funders. Instead, they consider the partners they work with to be customers, and create new programmes, often from scratch, which are tailored to both their needs and the needs of the groups/individuals they support.


13.00 -13.45 Lunch

14.00-14.30 How SAPC Community Sports Hub provides opportunities to the community to take part in physical activity, sport and complementary activities 

Tom Buik, Founder of SAPC Community Sports Hub

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SAPC Community Sports Hub was created to provide free sport, help embrace diversity and improve the lives of young people and their families in Glasgow South. The hub promotes healthy lifestyles and aims to reduce nuisance crime, isolation and negative behaviour through community engagement in sport. There is a big emphasis on creating opportunities, particularly for young people, with half of the committee aged 18 years or under. The presentation will cover how to engage the community so they believe your words through your positive actions. Young people do want to play it is just their play area has been taken away from them as a result of congestion, technology and so many distractions since the internet came online. You have to gain trust of people young and old, create structure and let people believe and see you deliver on your promises. The SAPC looks to give hope, develop and support people as that what builds a community. In the past few years the SAPC Community Sports Hub has been recognised for all its varied activities and achievements by the Sports Council of Glasgow, Glasgow Sport, Glasgow Netball Association, Active Scotland Division and Team Scotland. Tom Buik is a father, an experienced and qualified NHS project manager and community sports coach. He is a member of the Institute of Leadership and Management and the founder of award winning SAPC Community Sports Hub.

14.30-15.00 How the Move More programme supports people affected by cancer to be more physically active

Professor Anna Campbell MBE and Charlotte Jones, Move More Development Officer

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There is growing evidence to indicate that physical activity has value at all stages of the cancer care pathway. Guidelines recommend minimising inactivity at all times, maintaining some physical activity whilst undergoing treatment and building towards age appropriate guidelines for health enhancing physical activity after completing treatment. For people affected by cancer it is vital that physical activity is maintained on a regular and long-term basis. Many individuals benefit from support to sustain physical activity, which is why Macmillan has developed the Move More programme, which supports people affected by cancer to be more physically active. Macmillan aims to have a Move More programme in all local authorities in Scotland by 2020. Health Behaviour Change interventions are provided to those referred into the programme and referrals can be supported for up to a year to help imbed these changes.

15.00 -15.10 Comfort break

15.10-15.40 Inside the challenges of creating successful community sport hubs

Ross McCombe, Clydebank Community Sports Hub 

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Seven years ago Clydebank Rugby Club were faced with the same challenge of similar sized sport clubs of having worn out and limited facilities that were draining the financial resources of the club and making the future existence and aspirations of the club very bleak. From that desperate position to the recent opening of the brand new £5 million multi-sport community based facility Ross hopes to give an honest and informative insight into the secrets of Clydebank Community Sport Hub’s successful project. With an average weekly 1000+ users and 20+ teams and user groups using the facility in the first 2 months Ross intends to provide detail on how CCSH managed both the capital investment and operational set-up and running of the Hub.

15.30-16.00 Panel debate

Stew Fowlie, Chief Operating Officer, Scottish Student Sport

Stew leads and manages the delivery of SSS’ strategy, including financial planning, corporate governance, advocacy, and the management of member and partner relationships

Mark Pain, Vice Chair of the Club Sport Aberdeen committee, ClubSport Aberdeen

Mark Pain is Vice Chair of the Club Sport Aberdeen committee, with over 10 years of experience in Sports Development roles with Active Schools, Community Sports Hubs & NGBs. He is currently a Regional Development Manager for Scottish Hockey.




Community Leisure UK Scotland

16.15 – 16.30 Summing up/Close