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Strand 3: Developing and supporting social entrepreneurs in community sport and physical activity


Support and training for individuals, organisations and communities to help them engage with inactive people in their communitie

A blended learning and support programme


An increasing number of people become ‘micro-providers’ of community sport and physical activity because they have experienced or seen a specific need they want to address and turned it into an opportunity. 

Most struggle in the beginning and less able and determined people perhaps would have given up, but they persevere and have built some incredibly innovative enterprises getting tens of thousands of inactive people active, regardless of their age, weight or disability.
But it is also our experience that there are many potential social entrepreneurs who, with some support and inspiration, could develop similar enterprises in their respective fields. These people do often do not fit within the ‘system’ and the policies coming down from the top and are rarely very good at selling their story up the line.The vast majority of conventional, generic training and support programmes for social entrepreneurs can not, for understandable reasons, cover the many specific issues facing people and organisations working in community sport and physical activity.

At the same time we have encountered many passionate people who are keen to engage with inactive people across their communities, but too often their passion is not matched by their enterprise knowledge and skills. They could do a much better job, in a sustainable way, if they learned how best to prove their impact and improved their communication and enterprise skills.

There are indeed two words in the term ‘social enterprise’: ‘Social’ and ‘enterprise’.

A key aspect of the Activity Grower Academy is training and support for these social entrepreneurs on how they can improve their organisational effectiveness and upscale their activities in a sustainable way. For this audience the academy is most effective when delivered as a series of modules.

  • Develop your idea
  • Understand what the competing elements are
  • Order them logically
  • Understand and use lean start-up principles
  • Start the journey

The workshop will also help to build your confidence, appreciate the importance of structure and discipline and understand the key principles of business and how they interact

  • Go through what social enterprise actually means
  • Consider what makes a business a social enterprise
  • Outline the different legal structures that a social enterprise may use
  • Provide examples of successful community sport enterprises

After this module you will have a better understanding of whether your idea is suited to being a social enterprise and whether you wish to be a social entrepreneur. You will also understand the range of skills, knowledge and aptitudes needed to run an effective social enterprise.

  • What does it mean to become more enterprising
  • Challenges and opportunities for building an enterprising culture
  • Developing an enterprising model for value-based organisations
  • Balancing income generation and social impact
  • Developing an enterprising organisational cultures
  • Supporting people through change and transition
  • Legal and organisational structures


Outcomes from the whole programme
This is a highly practical, immersive programme that provides all the essentials for individuals and organisations starting a new enterprise or growing an established organisation.

  • Gain skills in a range of business tools and skills to help establish sustainable and thriving community sports enterprises
  • Articulate the feasibility of ideas for either a new social enterprise or income stream and build a business case
  • Create a living business plan to support the development and management of your community sports enterprise
  • Gain confidence in how to pitch for a community sports enterprise

The #MoreThanSport Academy

The Academy will deliver our innovative and engaging work through a blended learning and support programme via workshops, webinars, guides, videos and mentoring