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Sport as a tool for social inclusion and change

Study tour to London
London 25th – 27th February 2020

London with its huge and diverse population is at the forefront of a movement towards using sport as a tool to promote social inclusion and welfare objectives. The coordinating body London Sport as well as a large number of sport for change providers in all shapes and sizes are very innovative and enterprising in their approach and less constrained by policies and strategies than traditional sports providers.

At the same time, local authorities such as the Greater London Authority as well as London Sport are really keen and proactive reaching out to and supporting a large variety of stakeholders and initiatives with the ability to contribute to making London the most active city in the world

Sport’s wider role in society is taking on a bigger role in many Western countries. We are currently experiencing traditional sports bodies and clubs attempting to change from the ‘sport for sport’s sake’ role they have a been applying so far into a wider approach to supporting sport.

We are also experiencing the emergence and growth of a large variety of providers of community sport and physical activity from outside the traditional sports environments. Often, these providers focus on using sport as a tool to improve educational attainment, develop community cohesion, promote social integration and improve health and wellbeing. Their focus is clearly on participation and engagement and not just on winning on the pitch. Often these social enterprises are run by people from within the local community, who have people’s trust and ‘look like them’.

Sports Marketing Network (smnuk.com) and Idrættens Konsulenthus (idkon.dk) have joined forces to invite sports organisations, local authorities, researchers, and social enterprises from across Europe on this study tour digging deep into the strategies and programmes of some of the most innovative social enterprises in the vibrant sports environment of London.

Join us for three days of inspiration, discussion and exchange of good ideas of how to use sport as a tool to promote social inclusion and health and well-being.


Participants will arrange their own travel to and from London.

The participants will meet at the HQ hotel at noon on the 25th February and over the next 2 ½ days, they will visit funders, policy-makers, providers and social entrepreneurs who support, funds and/or delivers sport for change and social good in many innovative and enterprising ways.

For further information contact : 

Svend Elkjaer on svend@smnuk.com or call on +44 (0)1423 326 660
Henrik Brandt on henrik.brandt@idkon.dk or call on +45 29 21 09 72


The language of the study tour is English.
Please bring sports clothes and shoes if you want to run with the
GoodGym runners.

Price: DKK 3950.00 / £465 / €530

Price for the participation includes participation in tour, breakfasts, lunches and dinners, documentation, coach transport across London.

Travel to London and hotel accommodation are not included and must be booked separately. The study tour starts from the HQ hotel on the 25th February noon and finishes in Twickenham at 17.00 on the 27th February

The main hotel is Premier Inn London, Southwark 135 Borough High Street, London, SE1 1NP. You must book your own room in advance. Hotel accommodation is not included

To book your room go to (www.premierinn.com)

To book your place on the study tour either complete the registration Form or simply book online

Payment: A 25% deposit is required with the booking and the balance will be invoiced and is payable 14 days before the tour start date.

Who is behind the Sport as a tool for social inclusion and change 

Henrik H Brandt, founder of Idrættens Konsulenthus

Idkon.dk (Idrættens konsulenthus) is an independent private consultancy founded in the summer of 2018 by Henrik H. Brandt who is an award-winning Danish journalist and former director of the Danish Institute for Sports Studies (Idan) and Play the Game.


Contact Henrik H Brandt on henrik.brandt@idkon.dk  or call on +45 29 21 09 72

Svend Elkjaer, principal and founder of SMN

SMN has over the last fourteen years trained and supported a large number of sports bodies, community sports enterprises and community sports clubs across the UK and Denmark


Contact Svend Elkjaer on svend@smnuk.com  or call on +44 (0)1423 326 660

Booking and Programme links