Project Kickstart Cymru Getting started in the ‘new normal’ world 

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Getting Wales moving, involved in sport and physically active in the ‘new normal’ world

An initiative designed to inspire and support the community sport and physical activity sector in Wales to modernise, become more digital, collaborate amongst themselves and with the non-sports partners and play a bigger role in the community they serve post the pandemic

11th March, 15th April, 13th May, 17th June 2021

Conference 13th July 2021 

In Partnership with:

The coronavirus crisis has presented us with challenges and changes to all aspects of our lives and the way that our community sports bodies and providers operate and will be operating in the future.

A key question is how the new ‘normal’ going to look like and how do we respond.

Will the way that we enjoy sport and physical activity be changing and, if so, how can we adapt to that?  We are already experiencing many changes in people’s behaviour in the way we exercise (or not) and we are also seeing many great examples of community spirit, some of them, but perhaps not enough, coming from community sport.

Many community sport and activity providers are in danger of not playing a big enough role in people’s lives right now and are not at the front of people’s minds.  When all this is over and people’s habits have changed those who were visible during the crisis will have a much bigger chance of regaining, or even improving, their reputation and standing in their communities. 

And how ready are you to adapt and change your offering, service and way of delivery?  Do we listen and learn?

There is now a strong need to reimagine and reinvent to focus on new thinking and innovation within community sport and physical activity. But the question is who and how this innovation should be developed and delivered. Do we expect our existing providers and bodies to quickly adapt and develop an innovation culture and start thinking ‘young’ and become positive disruptors to themselves?  Or do we expect the emergence of many new innovators who will develop and deliver these exciting initiatives? Where will they come from? How will they be regarded by the incumbents? 
How do we transform our sports facilities into real hubs for their communities that attract more inactive people in a vibrant, visible and viable way? For some that will require a completely new way of thinking going from facility management to facility enterprise.
As well as money, for this fantastic opportunity to be fully realised considerable elements of motivation, inspiration, learning and developing will be required.

 This is why we are proposing:

Project Kickstart Cymru

How to deliver enterprising community sport and facility enterprise in the new ‘normal’ world
Strategies, policies, experiences, real stories and successes to be told,
lessons to be learnt, ideas and experiences to be shared.

This programme will be serving::

  • Sports bodies, providers and clubs developing new formats, tools of engagement and communication, community partnerships, income streams and use of digital media  
  • Sports facilities/leisure trusts/local authorities transforming themselves into community hubs which are attractive and welcoming to the whole community and not just active people by becoming #MoreThanSport 
  • Community/non-sport organisations, such as housing, patient associations, park authorities,  the social business and enterprise sector, health boards and outdoor recreation providers who are using their engagement and connection with their communities to activate and engage local residents
  • National organisations/|Higher and Further Education bodies – those that support the activators, the doers and the innovators.  – such as Sport Wales, National Resource Wales, Public Health Wales, Universities, Colleges, Colegau Cymru, Wales Co-operative, Social Business Wales, etc…

The programme will ask questions such as:

  • How do we engage with the many inactive people who are not active through conventional methods and channels? Do we need new partners and providers and what role can the current sports bodies play?
  • How do we engage the local community and promote community leadership and play our part in the fabric of our local communities? How do we develop and deliver an innovative range of sporting and physical activity opportunities, attracting people of all ages and abilities?
  • How do develop an environment that encourages, inspires and supports people to be active?
  • How do we bridge the gap between ‘sport for sport’s sake’ and ‘sport for change’ and ensure that there is a common vision across all parts of the sector in Wales?
  • How do we encourage social and commercial entrepreneurs to step forward and become part of this new movement and help to develop innovative solutions?
  • How do we help the current providers and bodies to become more innovative and enterprising and to start thinking ‘wrong’?
  • What does community sport look like in the future? How can our community sports providers change and adapt to be relevant in a changing world?
  • Sport or physical activity – is there a difference and does it matter?
  • Who is going to get the inactive active?  How do we develop a more welcoming and relevant workforce?
  • How do the health sector view sport and physical activity?  How can the two collaborate to get more Welsh people moving?
  • What is the role of the modern governing body of sport? Just running their sport or being a community partner or something in between?
  • How do we encourage innovation and enterprise to develop new initiatives to get more people active?
  • What does real success look like?

The programme – four monthly webinars and a one-day conference

4 Webinars
The one-hour webinars will feature an overview and introduction from the organisers and then feature one or two presentations and case studies from providers and organisations from across Wales. 

  • Introducing Project Kickstart Cymru Getting started in the ‘new normal’ world 1 pm BST 11th March 2021
  • How to embrace technology and build on people’s new habits 1 pm  BST 15th April 2021
  • Community Engagement – how to become a real community partner and #MoreThanSport 1 pm BST 13th May 2021
  • Developing an innovative and enterprising approach 10 am BSTon 17th June 2021

13th July 2021

This conference will bring together all the providers and bodies with an interest in reimagining and reinventing how Wales can move forward and create a more healthy, active and engaged Wales in the ‘new normal’ world.

The first webinar is free to attend.  
The next three webinars all together cost £35 to attend (£30 for members of the Sports Marketing Network.

To attend the actual conference, and the three webinar costs £155.00 (£130 for members of the Sports Enterprise Network)

The organisers

Tom Overton – is a highly experienced sport, physical activity and community development professional and has more than 20 years’ experience working in various roles across the public sector – most recently as a senior leader in Sport Wales as Head of Community Sport and strategic lead for governance and leadership.
 He brings considerable experience of the sport and physical activity landscape across the UK and detailed knowledge and understanding of the public sector and political landscape in a devolved context; particularly the broader impact that sport has in tackling inequalities and delivering wider social outcomes.

He has recently set up a bespoke consultancy, ‘Dysgu’, to support individuals and organisations to be the best they can be. His recent/current clients include sportscotland, Torfaen Leisure Trust, FAWT, Cardiff City – House of Sport, Bridgend County Borough Council and the Active Black Country Sports Partnership. He is also a part-time lecturer at undergraduate and postgraduate level with the University of South Wales & Cardiff Met and a non-exec director with Welsh Athletics and Show Racism the Red Card. It’s all about people!

Sports Marketing Network, run by Svend Elkjaer, is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.