A checklist that will help you focus on the key issues that will enable you to develop the best culture and environment to attract and retain people, partners, volunteers, and sponsors
Ethics, Experiences, Environment, Economy, Equality, Engagements and Enterprise
We appreciate the pressure that they face in terms of financial pressure and urgent issues, but we also fear that some will just want to go back to the way things and miss out on a big opportunity to reset their services, operations and delivery.
We strongly recommend that you set up a fast-working Project Kickstart Project Group with the remit to evaluate your enterprise, using the 7Es below as a checklist and guide.
Members of the Sports Marketing Network’s premium service, Sports Enterprise Network will also receive a more in-depth guide to the 7Es and have access to a 30-minute Zoom call to discuss and get advice on their own future.
Svend Elkjaer, Director, Sports Marketing Network will go through the 7Es in more detail during Wednesday’s webinar on the future of the sports club, leisure trust and centre in the new normal world. To book your place click here
Healthy competition is a means of cultivating personal honour, virtue and character. That the goal in sportsmanship is not simply to win but to pursue victory with honour by giving one’s best effort. You can still practice ‘ethical elite sport’ with no bullying nor undue pressure.
Is there a healthy ethics environment at your place? Do players/athletes go home with a smile feeling that they have had a great time, learnt a lot and that they can’t wait to come back?
Ethics is also important when it comes to many other aspects of running your enterprise and we can only strongly recommend that you seriously consider how to ensure that you have strong ethical culture throughout your club/centre.
Remember, it is easier to develop the right ethical culture than having to clean up the mess if you have a bad culture.
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So, you can’t be all thing to all people. You can’t both be a McDonald’s and 3-star Michelin restaurant, at the same time.
The challenge comes when there is no agreement within a club or group what kind of experiences they want to provide and who they want to serve. Some coaches may want to win and others want to give people fun.
It is imperative that work out who want to serve and what kind of experiences you want to provide.
But community sport and physical activity must also now begin to play our role in protecting our planet. Also, if you want to attract younger people being climate-friendly is now a definite must.
I have personally seen clubs become much better places as they become more welcoming to everyone, regardless of background etc. It brings new people, skills and income to your place and everybody become more aware and knowledgeable of each other’s worlds, which breaks down barriers
But, don’t expect this all to happen, as if by magic. You must work on this internally and also start engaging with leaders and connectors across different ethnic, disability, geographical and gender groups and you will have to be committed to the course.
This is a Marathon, not a sprint.
This all means that you need to adapt the way you manage your place with a more decentralised structure and allowing people freedom. At the same time, this also means that you communicate and ‘live’ your organisation’s culture across to everyone.
Many of them succeed outside the established ‘sporting landscape’ and do not wait for a policy or edict coming down from on high. They go out there and develop some great community and sporting events and raise money (often very impressive amounts) in the process.
Just look at Tony Carlisle whose Doggie Walk in South Shields has raised £3.2m over 15 years; the guys at Blaydon Rugby Club who generate £90,000 every year from their weekly car boot sale; Mandy Young and her incredibly successful indoor skateboard and BMX centre, Adrenaline Alley in Corby; Simon Plumb and his great panto which raises £20,000+ every year at Lymm Rugby Club; the great people at St Michael’s Hospice in Harrogate who generate £150,000 every year from their Midnight Walk.
Or Melissa Anderson and her great team at Valleys Gymnastics Academy in Wales who run Zoom classes for families, Family Fit Fun and online birthday parties engaging digitally with 2500 of their normal 3000 members.
When you fail, learn from it. When you succeed, learn from it
- The number of members/users now, compared to same last year
- Your turnover compared to last year and budget
- How much money does your place have in the bank?
- How much money do you owe?
- How much money are you owed?
Yes, it’s that simple