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The role of sport and physical activity in Scotland


A one-day conference focussing on the purpose and direction of
sport and physical activity in Scotland

Stirling Court Hotel, University of Stirling, 18th June 2019


Strategies, policies, experiences, real stories and successes to be told, lessons to be learnt,

ideas and experiences to be shared

Svend Elkjaer, Founder/Director Sports Marketing Network


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Svend Elkjaer is founder and director of the Sports Marketing Network, a leading consultancy and information provider with community sport and physical activity. Being described as ‘a positive disruptor’ Svend has worked across the UK and Denmark with all types of providers and funders helping them to become vibrant, visible and viable.


TBC, sportscotland

Presenting sportscotland’s new strategy

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sportscotland will update the conference on their new corporate strategy. SPORT FOR LIFE celebrates how everyone in Scotland can benefit from sport. It’s a strong message that builds on our existing corporate plan and reflects the feedback from last summer’s consultation with partners. As the national agency for sport our role is to make sure that sport plays its part in a thriving Scotland. We do this by influencing, informing and investing in the organisations and people who deliver sport and physical activity. We believe in a world class sporting system that makes the best use of Scotland assets and adapts to change, helping the people of Scotland take part in sport at the level they choose. At the conference sportscotland will present this new strategy and how they will work with partners to help the people of Scotland get the most out of our sporting system.

Malcolm Cannon, CEO, Cricket Scotland

How sports bodies and clubs will have to change

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Malcolm Cannon is an experienced chief executive who has led businesses in the retail and property sectors. His earlier career was in the whisky and pharmaceutical industries. He holds Non-Executive Director roles on 3 companies and is a trustee of the cricket charity, Beyond Boundaries. Educated at St Andrews University, he is a self-confessed “sports nut” who has also woven amateur singing and dancing into his life in recent years.



David Ferguson, Executive Director, The Observatory for Sport in Scotland

Is deep-dive research the missing link to more active Scottish communities?

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David Ferguson took over as the Executive Director for the OSS in January, 2019, after a 30-year career in journalism and communication/public affairs, and is an active community sport coach.



Andrew Miller, Active Communities Manager, Aberdeenshire Council

How we are changing the way we work

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Andrew Miller has been a sports development professional for 31 years in Aberdeenshire, in multiple roles including partnerships, special projects, event management, sponsorship specialist, DofE Manager, a former UK Quest Assessor, Sports Council Secretary and SALSC National Panel Member. He is a BASI Nordic Instructor and involved with British Nordic Development Squad Committee.

Fraser Govan, Active Communities Officer Aberdeenshire Council  

How we are changing the way we work

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Fraser Govan has been involved in both specific and generic sports development for 31 years starting in England before moving to Angus and then Aberdeenshire. A former UK Quest Assessor and author of the Aberdeenshire clubCAP accreditation scheme, Fraser’s lead role in Aberdeenshire is partnership working with third sector agencies and governing bodies, Community Sports Hubs & club development, specific sports and targeted diversionary work. He is a senior UKCC tutor and national squad coach for basketballscotland.

Sara Hawkins, Projekt 42

Projekt 42

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Sara Hawkins is a LLB Law graduate with an MSc in Finance & Banking Regulation with several years’ experience working in financial services. After being diagnosed with PTSD in 2012, Sara left the financial services to build a new community gym, Projekt 42.



Nick Thow, Employability Project Manager

How Morton in the Community are creating a healthier and more prosperous community

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Nick Thow was a lawyer for fifteen years before changing career in 2014. Since joining last September, he has expanded Morton in the Community’s employability work, incorporating health & wellbeing into the team’s remit



Ross McLaren, Employability Project Worker, Greenock Morton Community Trust

How Morton in the Community are creating a healthier and more prosperous community

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Ross McLaren started off as a volunteer coach with Morton Community in early 2014, whilst studying Sports Development at University. He progressed through the coaching pathway before joining full time in summer 2017 as Employability Project Worker


Ross McCombe,Chair CCSH  

Inside the challenges of creating successful community sport hubs 

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Ross has worked in Manufacturing for 33yrs and more recently as Operations Director for News UK and been both player and Chair for Clydebank Rugby Club. Ross has led the CCSH project for 7 years



Tom Buik, Founder of SAPC Community Sports Hub  

How SAPC Community Sports Hub provides opportunities to the community to take part in physical activity, sport and complementary activities  

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Tom Buik is a father, an experienced and qualified NHS project manager and community sports coach. He is a member of the Institute of Leadership and Management and the founder of award winning SAPC Community Sports Hub.



Professor Anna Campbell MBE

How the Move More programme supports people affected by cancer to be more physically active.

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Professor Anna Campbell is Professor in Clinical Exercise Science at Edinburgh Napier University and has 18 years experience in the field of exercise oncology and has been instrumental in the implementation of evidence based exercise programmes for people affected by cancer across UK. As key advisor to Macmillan Cancer Care, she worked on the development of the MoveMore programmes in Scotland and the evaluation of the UK wide MoveMore programmes.

Charlotte Jones, Move More Development Officer

How the Move More programme supports people affected by cancer to be more physically active.

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Charlotte Jones is a Macmillan Move More Development Officer in the Scottish Borders. Move More is a joint partnership between Macmillan Cancer Support and Live Borders. Charlotte qualified with a Law Degree from Napier University in 2008 and then took some time out to travel before returning to Scotland where she worked in the third sector supporting children and families in need. Charlotte has a passion for supporting people affected by cancer to be more active after witnessing first-hand the benefits an active lifestyle can have on someone facing a cancer diagnosis

Panel debate

How to move forward for sport and physical activity in Scotland

Stew Fowlie, Chief Operating Officer, Scottish Student Sport (SSS)

Stew leads and manages the delivery of SSS’ strategy, including financial planning,
corporate governance, advocacy, and the management of member and partner relationships.

Mark Pain, ClubSport Aberdeen 

Mark Pain is Vice Chair of the Club Sport Aberdeen committee, with over 10 years of experience in Sports Development roles with Active Schools, Community Sports Hubs & NGBs. He is currently a Regional Development Manager for Scottish Hockey.


Community Leisure UK Scotland