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Welcome to the Sports Marketing Network Webinar series

Helping providers of community sport and physical activity to become more vibrant, visible and viable


Your community sports club – what happens now?
Three webinars on how community sports clubs can weather the COVID-19 crisis and prepare for the future

Community sports clubs across the world are facing unprecedented challenges due to the outbreak of the coronavirus and we all have to adapt and learn from each other.

  • How do we respond now, with clubs, facilities and centres closing down and events and classes, matches and festivals being cancelled?
  • How do we prepare for life afterwards? How do we get people back? How will people’s habits change and how can you respond?
  • What is our new ‘normal’ going to look like?


We are seeing some great examples of sports clubs engaging with members, partners and the community and displaying leadership and innovation.

At SMN we do not have the answers but having worked with more than 4000 community sports clubs across the world we feel that it is important that we all share our thoughts and experiences from across the world. Copenhagen can learn from Sydney who can learn from Manchester, and basketball can learn from street sports and so on.

The format from this series is that you link on to the GoToWeninar link we send you. Each  webinar starts with a brief presentation and you will then have the opportunity of sharing ideas and experiences on how you are dealing with this issue.

The webinars will include case studies, templates and action plans from community sports clubs of all shapes and sizes, so we are convinced that they will provide community sports club leaders with real inspiration and support.

To cover our costs we are asking for £10 to attend each webinar and £25 if you want to attend all three.

When you book onto all three webinars you will also receive a copy of our unique 48-page Grow Your Club Guide packed with inspiring case-studies and easy-to-use templates and tools readers will have access to best practice from across community sport on how to develop more vibrant, visible and viable clubs, attract more people to your clubs, generate more income and welcome more volunteers. This guide normally costs £19.50.

In between the webinars we will be producing follow-up notes which we will be sharing amongst participants.

We reckon each of the webinars will last 30-40 minutes and they will be recorded and made available on SMN’s website fpr you.

If you have particular points you want us to cover please let us know.

We look forward to hearing from you and, hopefully, you will want to join us.

PS. If you want to talk about booking SMN to run specific online support for your colleagues, clubs, providers and others, then please get in touch with me Svend Elkjaer svend@smnuk.com 01423 326 660

Registration and Book your place(s) 

Some brief highlights on how best to grow community sport and physical activity…for the complete version, please join our Sports Enterprise Network

Community sport and Coronavirus – the way forward

Community sport and coronavirus - the way forward How do we respond now, prepare for life afterwards and how will society change because of the virus and how do we respond? The community sports sector across the world is facing unprecedented challenges due to the...

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