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Welcoming and enterprising parks and
green/blue spaces

4 webinars
19th February, 19th March, 16th April 21st May 2021

Conference
16th July, 2021
Midlands Arts Centre, Birmingham

Developing vibrant, visible and viable
green/blue
places for all
 #MoreThanAPark  #OutdoorEnterprise

The Natural Health Service – an innovative
collaboration focusing on what the great outdoors can do for our bodies and minds

Putting parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger – socially, economically and environmentally. 

However, not all groups in society engage with parks and green/blue spaces. These groups are often those less active and experience a range of health inequalities.

Does the design of parks and green spaces alienate and exclude some groups? Does the design of traditional sport and outdoor recreation in these spaces perpetuate the problem?

Post Covid-19, this context also creates an opportunity to put parks and green/blue spaces at the forefront of thinking about how we emerge from the pandemic stronger; making the most out of our green and blue infrastructure.

We also appreciate that budgets for the sector have seen a steep decline and there is increasing pressure for managers to deal with an increasing number of visitors and smaller budgets. As a result, often time and resources spent on income generation, marketing, community engagement and customer services are limited. How can we raise the profile of green/ blue space and co-create solutions across sectors?

 

So, this webinar series and conference will provide you with thoughts, tools to-dos to develop vibrant, visible and viable green and blue spaces for the whole community.
The series will cover areas such as:

Throughout the series you will be presented with best practice case-studies on how managers of blue and green spaces have developed successful initiatives in this area.

This innovative series is aimed at representatives from wildlife trusts, parks, social and sports development and other departments at our local authorities, social prescribers, public health, trusts, social enterprises, community groups and health and wellbeing bodies.

Welcoming and enterprising parks and green/blue spaces 10 am  BST 19th February
An informative and engaging free webinar

#MoreThanAPark #OutdoorEnterprise
Natalie Ganpatsingh, Founder, Nature Nurture CIC
Svend Elkjaer, Founder, Sports Marketing Network

This webinar will introduce the participants to the many opportunities that exist for developing more innovative and enterprising ways of attracting more people, from all parts of society to access and enjoy the outdoors.
Natalie Ganpatsingh and Svend Elkjaer will draw upon their considerable experience and expertise in developing and delivering programmes and initiatives which can make a real difference for our green/blue places.
 

The webinar will also introduce participants to the rest of the Natural Health Service webinar and conference programme.

3 one-hour Welcoming and enterprising parks and green/blue spaces webinars 

3 webinars, Friday 19th March , Friday 16th April and Friday 21st May 2021 10.00 am BST

#MoreThanAPark #OutdoorEnterprise
Natalie Ganpatsingh, Founder, Nature Nurture CIC
Svend Elkjaer, Founder, Sports Marketing Network

How to develop our parks into becoming community hubs, addressing health inequalities and become #MoreThanAPark 10 am  BST 19th March 2021

How to best assess your potential for working with community partners – what are your assets, relationships and skills?
Parks should be for the people and their communities. Successful green/blue places embrace and welcome everybody around them and are designed to engage a range of groups and reduce health inequalities. How can we forge partnerships between local authorities, community and conservation groups, to support local stewardship of these spaces for people and wildlife? Well managed parks help reduce inequalities and bring people together, including new audiences.

This webinar will draw upon experiences from people in trhe UK and across the world, involved with creating community-based outdoor spaces that are welcoming, inclusive and diverse places for long-standing users as well as newcomers.  

How to develop environmentally and sustainable, income-generating initiatives that will also attract new users and visitors 10 am BST  16th April  2021

Outdoor spaces that run carefully-designed events and initiatives can often the income required to maintain, improve and develop their facilities.  In many cases do we also see those attract new visitors and users and help change some of the perceptions of green/blue places amongst some non-users.

This webinar will also cover how blue/green spaces can support the local economy and run festivals, concerts, competitions…carefully staged respecting the environmental sustainability of the outdoors.

How Silkeborg, Denmark’s Outdoor Capital are growing  10 am  BST 21st May 2021
Heiko Buch-Illing, CEO, Silkeborg Outdoor Institute

Silkeborg is the self-pronounced outdoor capital of Denmark and is in the process of accelerating this position to attract even more outdoor-enthusiasts to Silkeborg.  The Council will now transform the outdoor into something that is more than just tourism, but something that plays a central role in the Council’s vision, and the development and outdoor strategy

The Council has now established the Outdoor Institute whose session is to act as the outdoor potential facilitator. They believe that the outdoors has a great unrealised potential as a driver for the enhancement of health, education and well-being, and by gathering the top minds we work towards realizing this potential.
The Institute acts as a facilitator between researchers, practitioners and business to deploy the best practices within the domain

Heiko will cover how best to develop a more wide-ranging and enterprising outdoor sector and engage with new partners and providers.

Throughout the webinars, you will be presented with best practice case-studies on how managers of blue and green spaces have developed successful initiatives in this area.

These innovative webinars are aimed at representatives from wildlife trusts, parks, social and sports development and other departments at our local authorities, social prescribers, public health, trusts, social enterprises, community groups and health and wellbeing bodies

Natalie is Founder/Director of Nature Nuture CIC whose mission is to support wellbeing and wildlife by connecting people with the wild spaces on their doorsteps. It is an award winning community organisation, enabling people to connect with wild spaces
They believe that a big part of the solution lies in unleashing the symbiotic relationship between people and nature. They believe that people need nature, nature needs people and that there are multiple conduits to nature.

In 2019 they won the national Institute of Outdoor Learning’s ‘Community Development Award’.
As well as running Nature Nurture she is the Nature Lead for Dr. William Bird’s company Intellint Health  Her role is to co-design interventions to help people people maintain physical activity in urban nature, as a legacy to the Beat the Street mass participation physical activity programme. 

Svend is Founder/Director of the Sports Marketing Network which is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

Sports Marketing Network, the organisers

Sports Marketing Network is a unique organisation where physical activity and community sports providers can share best practice on how to become vibrant, visible and viable and develop innovative and enterprising enterprises.

More than 4000 community sports providers from across the have participated in one of our Grow Your Club workshops, benefitted from 1:2:1 consultancy and mentoring, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge and understanding of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity.

 

If you want to discuss how you can develop social innovation in sport, please get in touch.
Svend Elkjar +44 (0) 1423 326 660 svend@smnuk.com