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Welcoming
Customer-focused, Great experiences, Guests, Smile, Great moments, Open door, Fun, Friendly
There are too few activity providers where the whole culture is focused on creating an atmosphere where new people are welcomed. Interestingly, such places can often be very welcoming when you have first been introduced
We are becoming ‘demanding customers’ therefore to increase sports participation we simply must make clubs, leisure centres and activity providers more welcoming places which provide really great experiences
Being welcoming is about developing and maintaining a culture where everybody talks to each other, being long-standing members or newcomers or guests. Where different people with different needs all feel they are being looked after and where members, parents, supporters, staff and volunteers are all focusing on creating great sporting experiences
How Britain’s parks are engaging with new audiences, in new places…
How Britain's parks are engaging with new audiences, in new places... There is an increasing focus on the importance that our parks and other green spaces can play in getting inactive people active. There are many ways of motivating and taking physical activity...
Enterprising Coaches can grow sport in a sustainable way
How coaches can become better community partners, communicators, experience providers and business developers The vast majority of sports coaches and instructors engage with people from their local community who participate in...
How to grow sports participation…introducing the Welcome Pledge
"However beautiful the strategy, you should occasionally look at the results," Sir Winston ChurchillSport England's latest Active People survey confirms what most of us who work in community sport have long realised: that participation in most sports across the UK has...
Commit to being more welcoming – sign the Welcome Pledge
Welcome is a culture and then a skill. It is something we always do, not just a one-off The Welcome Pledge has been developed by SMN and is designed to focus people’s attention on the often small, but significant differences a welcoming culture and attitude can make...
Are Sports and Physical Activity Communities
We are all different... Let's face it: Some people prefer to do their sport in a structured club environment where you train and are being coached and play/compete on a regular basis and you are part of a social network. Others prefer to go to the gym, go for a run or...
Better and more welcoming experiences – the way forward for community sport and physical activity providers
If you are to grow the number of people at your club/centre we believe and increasingly research proves it that you simply have to, consistently, provide consumer experiences that people will want to join - and pay for as customers. Because that's what they are:...
