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Customer-focused, Great experiences, Guests, Smile, Great moments, Open door, Fun, Friendly

There are too few activity providers where the whole culture is focused on creating an atmosphere where new people are welcomed. Interestingly, such places can often be very welcoming when you have first been introduced

We are becoming ‘demanding customers’ therefore to increase sports participation we simply must make clubs, leisure centres and activity providers more welcoming places which provide really great experiences

Being welcoming is about developing and maintaining a culture where everybody talks to each other, being long-standing members or newcomers or guests. Where different people with different needs all feel they are being looked after and where members, parents, supporters, staff and volunteers are all focusing on creating great sporting experiences

Are Sports and Physical Activity Communities

We are all different... Let's face it: Some people prefer to do their sport in a structured club environment where you train and are being coached and play/compete on a regular basis and you are part of a social network. Others prefer to go to the gym, go for a run or...

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